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5 EASY TIPSHOW TO HACK LANDING PAGE CONVERSION RATES?
@Robert_Marczak
LOW/NO CONVERSION*MAIN PROBLEM ABOUT LANDING PAGES IS
*Circle your answer
WHY?
MAKE IT SIMPLEBECAUSE YOU TRY TOO HARD
ONE LANDING PAGEONE GOAL
source: www.lingscars.com
INSTEAD, TRY SOMETHINGLIKE THIS
ONE LANDING PAGE - ONE GOALCREATE ACCOUNT
Avoid interruptors on your landing page!Focus on your goal
Drive people directly to your call to action button
LESS INTERRUPTORS
HIGHER CONVERSION
MARKETINGMATCH
I've searched for "easy taxes"
Ok... I see Taxreturns - Get yourTaxes Back
I have clicked....
Language? Message Match?WHAT THE HELL?!?
The header should correspond with the content of the ad. Make sure that it is concise and understandable.
link:photos
BENEFITS INSTEADFEATURES
I don't care about engine, price, air bags etc.
Instead
Tell me that I will drive my kids to school safely!
FEATURE IS WHAT SOMETHING IS
BENEFIT IS WHAT SOMETHING DOES
BENEFIT IS WHAT SOMETHING DOES
FOCUS ON BENEFITS
REVELANT IMAGES
Images on landing pages play huge role in the way wedigest information.
Pay attention to images you are using.
FEATURE IS WHAT SOMETHING ISIMAGES AND TEMPLATE HAVE TO CORRESPOND WITH YOUR
LANDING PAGE GOAL
Templates: Landingi
FRIENDLY FORM
Minimize amount of fields that visitors are required to fill in.
Happy customer will give you more informations by itself.
LESS FIELDS
HIGHER CONVERSION
MAKE IT SIMPLEREMEMBER
MAKE YOUR LANDING PAGES SIMPLE
1. One Landing Page One Goal2. Message Match3. Benefits Instead Features4. Revelant Images5. Friendly Form