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5 EASY TIPS HOW TO HACK LANDING PAGE CONVERSION RATES? @Robert_Marczak

5 Easy Tips How To Hack Landing Page Conversion Rates

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Page 1: 5 Easy Tips How To Hack Landing Page Conversion Rates

5 EASY TIPSHOW TO HACK LANDING PAGE CONVERSION RATES?

@Robert_Marczak

Page 2: 5 Easy Tips How To Hack Landing Page Conversion Rates
Page 3: 5 Easy Tips How To Hack Landing Page Conversion Rates

LOW/NO CONVERSION*MAIN PROBLEM ABOUT LANDING PAGES IS

*Circle your answer

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WHY?

Page 5: 5 Easy Tips How To Hack Landing Page Conversion Rates

MAKE IT SIMPLEBECAUSE YOU TRY TOO HARD

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ONE LANDING PAGEONE GOAL

Page 7: 5 Easy Tips How To Hack Landing Page Conversion Rates

source: www.lingscars.com

Page 8: 5 Easy Tips How To Hack Landing Page Conversion Rates

source: www.lingscars.com

NO!

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INSTEAD, TRY SOMETHINGLIKE THIS

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ONE LANDING PAGE - ONE GOALCREATE ACCOUNT

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Avoid interruptors on your landing page!Focus on your goal

Drive people directly to your call to action button

LESS INTERRUPTORS

HIGHER CONVERSION

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MARKETINGMATCH

Page 13: 5 Easy Tips How To Hack Landing Page Conversion Rates

I've searched for "easy taxes"

Ok... I see Taxreturns - Get yourTaxes Back

I have clicked....

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Language? Message Match?WHAT THE HELL?!?

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The header should correspond with the content of the ad. Make sure that it is concise and understandable.

link:photos

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BENEFITS INSTEADFEATURES

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Page 18: 5 Easy Tips How To Hack Landing Page Conversion Rates

I don't care about engine, price, air bags etc.

Instead

Tell me that I will drive my kids to school safely!

FEATURE IS WHAT SOMETHING IS

BENEFIT IS WHAT SOMETHING DOES

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BENEFIT IS WHAT SOMETHING DOES

FOCUS ON BENEFITS

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REVELANT IMAGES

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Images on landing pages play huge role in the way wedigest information.

Pay attention to images you are using.

FEATURE IS WHAT SOMETHING ISIMAGES AND TEMPLATE HAVE TO CORRESPOND WITH YOUR

LANDING PAGE GOAL

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Page 24: 5 Easy Tips How To Hack Landing Page Conversion Rates

Templates: Landingi

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FRIENDLY FORM

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Minimize amount of fields that visitors are required to fill in.

Happy customer will give you more informations by itself.

LESS FIELDS

HIGHER CONVERSION

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MAKE IT SIMPLEREMEMBER

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MAKE YOUR LANDING PAGES SIMPLE

1. One Landing Page One Goal2. Message Match3. Benefits Instead Features4. Revelant Images5. Friendly Form

Page 30: 5 Easy Tips How To Hack Landing Page Conversion Rates

Robert Customer Success Manager

[email protected]@Robert_Marczak

Questions