14
“Conversion Clinic” Karl Blanks, Ben Jesson, Stephen Pavlovich

Conversion Clinic: Recession Proofing Your Landing Pages

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Conversion Clinic: Recession Proofing Your Landing Pages

“Conversion Clinic”

Karl Blanks, Ben Jesson, Stephen Pavlovich

Page 2: Conversion Clinic: Recession Proofing Your Landing Pages
Page 3: Conversion Clinic: Recession Proofing Your Landing Pages

What you will get in the next 60 minutes

1.  How to !nd out why most of your visitors aren’t converting.

2.  How to !x it.

Page 4: Conversion Clinic: Recession Proofing Your Landing Pages

…we tripled the revenues of this business, up to $9.1 million

Page 5: Conversion Clinic: Recession Proofing Your Landing Pages

So, what is CRO ?

•  It is NOT Google Website Optimizer—or Taguchi testing •  It is NOT a single tool or technique •  It's a methodology

CRO™ is a series of strategies, activities and hacks that allow you to easily and reliably get signi!cant increases in pro!ts.

Page 6: Conversion Clinic: Recession Proofing Your Landing Pages

So, what is CRO ? 1.  The Rules Of The Game (and how to win at it)

2.  Understanding (and tuning) existing traffic sources

3.  Understanding your visitors (particularly the non-converting ones)

4.  Advanced market intelligence

5.  Spotting the hidden wealth in your business

6.  Creating your experimental strategy

7.  Designing your experimental web pages (your “challengers”)

8.  Carrying out experiments on your website

9.  Transferring your winning campaigns into other media

Page 7: Conversion Clinic: Recession Proofing Your Landing Pages

What do we do?

It’s not about the tools… it’s what you do with them

Page 8: Conversion Clinic: Recession Proofing Your Landing Pages

What do we do?

It’s not about the tools… it’s what you do with them

Page 9: Conversion Clinic: Recession Proofing Your Landing Pages

What do we do?

It’s not about the tools… it’s what you do with them

Page 10: Conversion Clinic: Recession Proofing Your Landing Pages

What do we do?

It’s not about the tools… it’s what you do with them

Page 11: Conversion Clinic: Recession Proofing Your Landing Pages

William Monkeyspeare

Page 12: Conversion Clinic: Recession Proofing Your Landing Pages

O/CO

—a more sophisticated approach

(O/CO=Objection/Counter-Objection)

Page 13: Conversion Clinic: Recession Proofing Your Landing Pages

The O/CO Approach

•  If they don’t trust your company

•  If they don’t believe your product …is better than competitors …is better than nothing …works

•  If they don’t understand what you’re offering

•  If you aren’t making enough offers

•  If they see the decision as being too risky

Determine the objections Then make changes that address these objections Build trust elements

Then… …show advantages over competitors …show bene!ts over “nothing” …show proof it works

Use techniques to improve comprehension

Make more offers

Use risk reduction strategies

Page 14: Conversion Clinic: Recession Proofing Your Landing Pages

Valuable resources…

•  “108 Conversion Tips”

•  “14 Free Conversion Tools”

Get them from conversion-rate-experts.com/articles/