Landing Page

Conversion: 7 Golden

Rules

Braggin Bout Docstoc

The Golden Rule

1 Objective & 1 Objective Only

Hurst Knows Best

HEADLINES,HEADLINES,HEADLINES

We Buy on Emotion & Justify w/Logic

Sell Benefits,Not Features

The thing is…it’s the Thing

What is the…CALL TO ACTION

A Wise Man Once Said…

Where’s the Beef?Beef = Social Proof

We’d All Love a RISK FREE Life

Take Price Out of the Equation

Case Study 1: RipFire

Case Study 2: DollarShaveClub

Case Study 3: SENSA

• whichtestwon.com• usertesting.com• 99Designs.com• Visualwebsiteoptimizer.com • copyblogger.com

/landing-page-10-commandments/• blog.crazyegg.com

/2012/04/19/successful-startup-websites/• Book: Landing Page Optimization

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