How To Optimize Landing Page Conversion

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  • 1. OPTIMIZELANDING PAGES By Alan Kay

2. COME FAR ... 3. RECOVERING ... 4. SO BE GENTLE! 5. OPTIMIZATION MOJO 6. PROFIT FROM MY PAIN 7. 8. SURPRISE! 9. WHO IS THIS GUY? 10. EXPERT? 11. LANDING PAGE? 12. NOT A HOME PAGE! 13. WHY? 14. 10 KEYS 15. VITAL MINDSETS 16. WHAT & HOW TO TEST 17. SURPRISE TIME! 18. MAKE 1 NEW FRIEND 19. WHO IS THIS GUY? 20. EXPERT? 21. 22. LANDING PAGE? 23. 24. 25. NOT A HOME PAGE 26. WHY? 27. 28. 29. 30. ANXIETY 31. WHY ARE YOU ASKING ME THAT? 32. WHAT ARE YOU GOING TO DO WITH MY EMAIL ADDRESS? 33. HOW DO I KNOW WHAT YOURE TELLING ME IS CORRECT? 34. FRICTION 35. LENGTH OF PATH 36. FIELD LAYOUT 37. 38. 39. 10 KEYS 40. ANSWER THESE: 1 41. WHERE AM I AT? Q :1 42. WHAT CAN I DOHERE? Q :2 43. WHAT AM IGOING TO GET? Q :3 44. WHY SHOULD I DO IT? Q :4 45. Q :5 WHAT IS IT GOING TO COST ME? 46. MAKE IT SIMPLE 2 47. 48. EASY TO READ TEXT 3 49. 50. LOOK OFFICIAL 3 51. 52. 53. JUSTIFY GRAPHICS 4 54. 55. BE SPECIFIC 5 56. The Monster traffic formula blueprint report has been downloaded 78,897 times. 57. SUMMARIZE OFFER 6 58. 59. BOLD KEY BENEFITS 7 60. 61. WORTHY BUTTON TEXT 8 62. 63. 64. VALUE PROPOSITION 9 65. WHY SHOULD I DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS? 66. Pizza delivered in 30 minutes or it's free. 67. HOT COPY 10 68. IF YOU CAN WRITE HOT COPY WRITE IT 69. IF YOU SUCK...HIRE SOMEONE 70. IF YOU DONT LIKE SPENDING $'S STUDY COPYWRITING 71. MINDSET 72. FOLD OBSESSION 73. CONVERSATION 74. WHAT & HOW TO TEST 75. FOCUS ON: RELIEVING ANXIETY REDUCING FRICTION 76. RELIEVING ANXIETY EXAMPLES: 77. DISPLAYTHIRD-PARTY SEALS 1 78. DISPLAYPROFESSIONAL CERTIFICATIONS 2 79. DISPLAYYOUR PHONE NUMBER 3 80. DISPLAYAWARDS 4 81. REFERENCE ANY MEDIA YOU HAVE APPEARED IN 5 82. INCLUDE TESTIMONIALS & POSITIVE REVIEWS 6 83. INCLUDE PICTURES OF YOU WITH EXPERTS 7 84. DISPLAY POPULARITY 8 85. PROVIDE A VIDEO DEMONSTRATION 9 86. THE LIST COULD GO ON AND ON AND ON THINK! X 87. USE GOOGLE WEBSITE OPTIMIZER 88. FINAL WORDS 89. MAKE IT HAPPEN 90. 91. QUESTIONS