How to supercharge your conversion rate

with a Viral Boost Josh Ledgard - Founder - KickoffLabs

http://kickofflabs.com/?utm_medium=social&utm_source=slideshare&utm_campaign=content+marketing&utm_content=viral+boost+supercharge&utm_term=pdf

http://kickofflabs.com/?utm_medium=social&utm_source=slideshare&utm_campaign=content+marketing&utm_content=viral+boost+supercharge&utm_term=pdf

Harrys Launch Campaign “You signed up… now tell your friends…”

The second conversion, their referrals, become the boost!

Robinhood.io Launch

“You signed up… now tell your friends and get in early!”

One: Nail the First conversion Traffic > Pitch > Incentive

Two: Say Thank You On Page In Email

Three: Request Second CTA ASAP

http://kickofflabs.com/?utm_medium=social&utm_source=slideshare&utm_campaign=content+marketing&utm_content=viral+boost+supercharge&utm_term=pdf

Four: Follow-up in Email

Five: Offer Amazing Incentives

Make rewards achievable

Make sharing worth it

Four: Offer amazing incentives

http://kickofflabs.com/?utm_medium=social&utm_source=slideshare&utm_campaign=content+marketing&utm_content=viral+boost+supercharge&utm_term=pdf

Viral Sharing Reward Examples

● Get 3 and you are in… ● Move up in line… ● Most referrals wins… ● Prize levels at 3, 5, 10, 50… ● Sign up 5 friends and get...

Six: Follow up with influencers

Seven: Push on existing audience Send regular reminder emails throughout the campaign “You signed up… that’s great… did you know if you got some friends signed up too…”

Tips Viral doesn’t have to mean a hockey stick… just a boost. Every campaign could use a boost - even webinars :)

Steps: Recap 1. Nail the first conversion 2. Say thank you! 3. Request a second CTA ASAP 4. Offer Amazing Incentives 5. Follow up to encourage influencers 6. Engage with non-sharers regularly 7. Keep your audience informed

Go supercharge your conversion rate

with a Viral Boost