Marie Biscuit ppt

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Bal-bharati college of commerce

Subject- Research methods in businessTopic-Marie biscuit

IndexWhat is Marie biscuit ?ManufacturersManufacturers in IndiaLive research Conclusion (Future aspects)Bibliography

What is Marie biscuit ?

Place of origin -EnglandCreator(s) -Peek FreansType -BiscuitMain ingredient(s) -Wheat flour, sugar, vegetable oil, vanilla

Britannia Industries Ltd.History In 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. Production IngredientsPackaging

PricingAdvertisement

Britannia Industries Ltd.

Unique selling proposition (USP)Marketing strategiesBritannia Industries Ltd.

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Parle Marie HistoryProduction IngredientsPackagingPricingAdvertisementUnique selling proposition (USP)Marketing strategies

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ITC Marie lightHistoryProduction IngredientsPackagingPricingAdvertisementUnique selling proposition (USP)Marketing strategies

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Conclusion

Bibliography http://en.wikipedia.org/wiki/Marie_biscuithttp://bonnfoodindustries.tradeindia.com/marie-1043669.html http://www.parleproducts.com/ http://www.britannia.co.in/http://www.itcportal.com/businesses/fmcg/foods/sunfeast.aspx