CERTIFICATE

This is to certify that the Summer Training Project titled “A study the

market potential of saras ice cream in jaipur city”, a bona fide work of

BHOMA RAM is original and has been done under my supervision in partial

fulfillment of the requirement for the award of M.B.A. for the period of fourty

five days from July 7 2008 to August 20 2008. This report neither full nor in

part has ever before been submitted for awarding of any degree of either this

university or any other university. I am pleased to say that her performance

during the period was extremely satisfactory.

Atul Shukla

(Dy Manager)

Saras Dairy, Jaipur

1

DECLARATION

I hereby declare that this project work entitled “A study the market

potential of saras ice cream in jaipur city” is my work, carried out under the

guidance of my faculty guide Mr. N.K. Narwani and my company guide Mr.

Atul shukla. This report neither full nor in part has ever been submitted for

award of any other degree of either this university or any other university.

BHOMA RAM

M.B.A. Part II

Batch 2007-2009

2

PREFACE

Master of business administration is connected with providing

knowledge to the students regarding various type of management like

financial management production management etc.

MBA being a specific management course there is necessary of practical

knowledge to support other theoretical subject named “practical training”.

The practical training is very important part of MBA course.

I have visited SARAS DAIRY at JAIPUR plant for 45 days i.e. 7 th July 2008

to 20th August 2008. During my management training I am trying my level

to perform my duty to collect all the necessary information to prepare this

report.

BHOMARAM

M.B.A. Part II

Batch 2007-2009

3

ACKNOWLEDGEMENT

I feel great pleasure in submitting this report as part of MBA studies.

This report is prepared a “A study the market potential of saras ice cream in

jaipur city”. This work has helped me in acquiring valuable knowledge

regarding applicable of theoretical knowledge and has also helped me to

caster my path.

I am very thankful to the management of this unit, have given me full

co-operation during visit and given me all necessary information to prepare

this report.

I would like express my heartily thankfulness to Mr. R.S. Tomar

(Managing Director).

I am also thankful to Mr Atul Shukla (Dy. Manager). He has given me

valuable guidance and other information for the preparation of this report.

Finally I would like to thanks to all the staff of his company for extending

their helping hands whenever I needed.

BHOMA RAM

M.B.A. Part II

Batch 2007-2009

RAJASTHAN CO-OPERATIVE DAIRY FEDERATION LIMITED (RCDF)

4

INTRODUCTION

5

SARAS Milk (almost a complete food) is consumed all over the world in someway or the other as Chach, Lassi, Shrikand, Butter and ice cream. The trend of world milk production showed a substantial increase in production till 1990.

India has performed surprisingly very well over the five decades in terms of production of milk. It has became the No. 1 producer of milk with its output from just 17 million tones to about 90 million tones.

SARAS Milk is the No. 1 commodity in India in terms of value of output. Some efforts are still required for further use of inputs like R&D, breeding, FMD control, article insemination and fodder development etc. India is rapidly developing in this sector & this is attracting the foreign companies to come and invest in this sector particularly in R&D.

AN INTRODUCTION ABOUT RCDF

6

Dairy development was initiated by the state government in

the early seventies under the auspices of Rajasthan State Dairy

Development Corporation(RSDDC) registered in 1975.

Two years later RCDF assumed responsibility for many of the

functions of RSDDC. It became the nodal agency for implementation of

operation flood in the state.

Rajasthan Cooperative Dairy Federation (RCDF) set up in

1977 as the implementing agency for dairy development programmes in

Rajasthan is registered as a society under the Rajasthan cooperative societies

act 1965.

LOOKING INTO THE PAST

7

JAIPUR MILK SUPPLY SCHEME (JMSS) was the department of Govt. of Rajasthan the requirement of milk and milk products of the city of Jaipur.

In early 1970 the Govt. accepted the co-operative as the model

dairy development in the state and the financial assistance was obtained in 1975, from the world bank for the dairy development programmers’ in the state.

The Rajasthan State dairy Development Co-operation was set up as the implementing agency for this programme. This function was subsequently handed over to the Rajasthan co-operative Dairy Federation (RCDF) when the state was covered under operation flood programmed.

On April 1983, the JMSS was merged with RCDF. Thus the federation inherited the Jaipur Dairy along with the staff as well as the mandate to meet the demand of the milk product in the Jaipur city.

It may be noted that Jaipur is the largest market for milk and milk product in Rajasthan and hence the Jaipur Dairy has predominently milk marketing function. Subsequently, the RCDF handed over the Jaipur Dairy to the Jaipur milk union April on 1992.

STATE PROFILE8

Rajasthan with a geographical area of 3,42,239 sq. kms is India's largest state with population of 56 million and a density of 165 persons per sq. kms.

After agriculture, cattle and other livestock are the most important

sources of livelihood in the state, especially for the poor. In the western

regions of the state, with limited farming potential, livestock provides

livelihood security.

This is a more stable source of livelihood than farming since it is less

affected by failure of rains than is agriculture.

Agriculture and dairying have always been inter-dependent in the

state. The cultivator depends largely on bullock power for tillage, irrigation

and carting.

Milk and milk products constitute the only source of animal protein

for a sizable vegetarian population.

Milk is also an item of cultural importance. Milk products are integral

constituent of religious ceremonies.

Animal husbandry contributes over 13% to the gross domestic

product. Rajasthan with the highest livestock population in India contributes

nearly 40% of wool production and 10% of all milk production in the

country. Notable cattle breeds of the state are:-

Gir in Ajmer and Bhilwara, Tharparkar in Jaisalmer, Barmer &

Jodhpur, Haryana in Sikar, Jhunjhunu, Jaipur & Ganganagar,

Kankrej in Barmer, Jalore, Sanchor & Jodhpur, Rathi in Bikaner &

adjoining areas.

Amongst buffaloes surti buffalo is a distinguished breed

found in Udaipur and adjoining area.

9

INTRODUCTION

Registered  March 1975

Plant commissioned June 1981

APS  April 1984

Coverage Jaipur & Dausa

Started with  25 DCS

Towards fulfillment of the national objective of making India self

sufficient in milk production, a small step was taken in March 1975

and Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur

(popularly known as Jaipur Dairy) was registered under Cooperative

Act 1965 to work in then Jaipur District. Initially this union did not

have the processing facilities. It started with a modest beginning of

procuring 250 liters of milk per day.

iniitial handling capacity of the dairy plant was 1.5 Lakh Lt. per day

with a powder plant of 10 MT per day capacity, which was

commissioned in the year 1981 under Operation Flood Program 1 by

10

National Dairy Development Board for service of thousands of rural

farmers families of Jaipur.

Over the years, there has not been looking back for Jaipur Dairy and

the significant growth has been made in all fields i.e. procurement,

processing and production of various milk and milk products and

marketing thereof under the brand name of SARAS. The plant is

managed and operated by well-qualified, competent and experienced

managerial cadre and highly motivated work force to provide highest

quality products and best of the services to our esteemed customers.

To further improve the efficiency and effectiveness of the plant

performance, Jaipur Dairy (Jaipur Zila Dugdh Utpadak Sahakari

Sangh Ltd., Jaipur) had earlier obtained the Quality Management

Systems Certification as per ISO 9002:1994 in combination with IS:

15000 (HACCP) in the year 2000. Now the dairy has upgraded the

system in accordance with ISO: 9001: 2000 in combination with

(HACCP) as per IS: 15000: 1998.

11

PRODUCTION

The Installed capacity of Jaipur Dairy was 1.5 LLPD. The Dairy Plant was commissioned in the year 1981 under OF 1. With the multiple increase in marketing of milk and milk products and also in milk procurement, the capacity of the plant was increased to 2.5 Lakh Lt. Per day in 1998-99 with internal human and financial resources. The production facilities are available and maintained in most hygienic manner as per laid down procedures of Quality Management SystemConsidering the growth in procurement and marketing, Jaipur Dairy has prepared and initiated Expansion Plan for expanding the capacity to Five Lakh Ltr per day., with the help of NDDBJaipur Dairy also has Aseptic Packaging Station, which is a 'State of Art Technology' and of very few in the country

The plant has been well maintained till date by our own technical staff. This fact has been well accepted and acknowledged at recently held Milk Seminar at Goa, when Jaipur Dairy was awarded for 'Best Machine Utilization'

Jaipur Dairy has always stood to its commitment of fulfilling the

demand of Indian Forces posted at front in the hour of need. The

conditions of production facilities and production environment is being

maintained in perfect conditions till date.

12

This has resulted in other sister organizations like MP Federation and

Mother Dairy to enter into long time agreement with Jaipur Dairy for

manufacturing the products under their respective brand names

SERVICES

Quality

Jaipur dairy has got a sophisticated quality Control Laboratory, which

is equipped to carry out almost all the chemical and bacterilogical

tests related with milk and milk products. The QC lab also carry

quality tests for various packaging material, ingredients, chemicals

used in Jaipur Dairy. The services of the QC lab is also used for

carrying our consumer awareness programs like "Dudh Ka Dudh Pani

Ka Pani". We also have facility for general public for getting their

milk/ghee samples tested in our QC lab free of cost. 

Engineering

The lifeline of Jaipur dairy i.e. steam, water and refrigeration is

provided and maintained by the Engineering section. Apart from this,

this section does regular maintenance both preventive and corrective,

only. Considering the perishable nature of milk, the engineering

section has to be on its toes always

The section is managed by well- qualified and experienced

manpower, which are at par with any professional organization

13

Human Resource Development

Jaipur dairy has always considered its staff member as an asset.

Various programs are run on continuous basis for keeping the morale

of employees high. Without the positive support of the employees, the

success story of Jaipur Dairy would not have been possible. 

Yearly Get-together of all officers and employees is one of the most

important events of Jaipur Dairy

For the last few years, more emphasis is being given on employees’

training in the field of Attitude, Customer Relations, Positive Thinking,

Time Management, Stress Management, and Team Building etc.

apart from technical subjects. Employees are being made aware of

such subjects either by nominating them to various training

organizations and workshops & seminars. Also experts are being

invited to conduct in house workshops & seminars. Jaipur Dairy has a

HRD cell also, which circulate good and readable articles to

employees for self-development.

MARKETING

jaipur Dairy sells its milk & milk products through a network of over

1800 retail outlets spread over Jaipur city and near by 50 towns. The

retailers are the most important segments of Jaipur Dairy and are

given all care and attention. They are regularly trained on various

aspects of Customer satisfaction. We have ensured that the

consumer should not travel / walk more to fetch milk for his / her daily

consumption. With this intention, strong networks of retail outlets

have been made. Supply of liquid milk is made twice a day for benefit

of the consumers. Liquid milk is dispatched to rural area through a

contracted fleet of insulated vehicles. Jaipur Dairy was among the

14

first 8 dairies to be selected by NDDB for countrywide launch of

Mnemonic symbol campaign. This has further given a big boost to the

image of SARAS brand milk

The milk and milk products are sold through a network of a mix of

own, shop agencies, various institutions and Saras Milk Parlors.

Jaipur Dairy has taken utmost care to satisfy and delight its

customers and consumers. We have launched many consumers’

incentive and sale promotion schemes during last few years like

‘Double Dhamaka’, ‘Triple Dhamaka’, ‘Home Delivery Schemes’ etc.

The ‘Customer Satisfaction Index’ is an indicator of the performance

of the Jaipur Dairy

Jaipur Dairy has also started marketing ghee in rural area through dairy cooperative societies. The results of the same have been overwhelming and presently we are selling over 70 MT per month of ghee through

One of the series of Saras Milk Parlour

15

WOMENS EMPOWERMENT

We have entered in the 21st centaury; still Back bone of our Indian economy is primarily agriculture & animal husbandry. Most of the activities, & related to there two fields are done by women but have contribution is not recognized at any level

In dairy & animal husbandry sector, she is playing very important role. But behind the screen, Jaipur dairy also identified the significance of her role & started emphasising on participate increasing women participation by increasing women membership & no of women in D.C.S. management committee. It could yield only a mild positive impact. Jaipur Dairy in 1991 started RAJASTHAN WOMEN DAIRY PROJECT, supported by Ministry of HRD G.O.I .Under this project exclusively women dairy cooperative societies were organized, where member, management committee member, chairperson secretary etc, were all women. object of these project was society economic development of rural women This project had following programming  Literacy prog, health & Sanitation Prog.,Employment prog, Awareness Generation prog.

All these activities were to be performed on women Dairy Cooperative Society Plate form.

This program yielded very good results. Beside considerable increase in income, increase in literary level better adoptability of Health & Hygiene practices, There is tremendous increav in her AWARENESS. She is more confident, better decision maker, self relient, ambitious & vocal. All these features were observed & felicitated by the then US President Mr. Bill Clinton during his visit to

16

NAILA (JAIPUR) where are our dairy women demonstrated not only the working of on automatic milk collection station with computers but also discussed will him the story of their storage and success

To system this Impact and feature strengthening women dairy

cooperatives jaipur dairy started women dairy cooperative leadership

development. Program and cooperative institution building program

with.  The help & support of National Dairy Development Board,

Jaipur.  Objective of this program is again strengthening of WDES &

its numbers by increasing women

participation in all activities of WDES. Modus apparent for awareness

is training at various levels. These peregrine facilitated by local

resource person who is again a women,  Selected out the same level

onass,local , literate , vocal ,acceptable locally ,vibrant & having

leadership ability. this program has also given good result in the form

of owning of organization ,role perception & loyalty to D.C.S.

Woman empowerment is continuous process. only this we can say is 

“A promise to keep, A Dream to fulfill, And Miles to go”

 

17

ORGANISATION STRUCTURE

The Federation is a State level apex co-operative organization owned by its member unions each of which, in turn, is owned the dairy co-operative societies in its area of operation which are themselves owned by farmer members.

The Federation has a board of directors which has overall

responsibility for the planning policies, financial resource mobilisation and

management, member and public relations as well as liaison with agencies

of the state and central government, financing institutions etc. The

Federation has a chief executive designated as Managing Director.

18

19

MARKETING SECTION:-

20

OBJECTIVES

To carry out activities for promoting production, procurement, processing and marketing of milk & milk products for the economic development of animal husbandry/ farming community.

Development & expansion of such other allied activities as may be conducive for the promotion of the dairy industry, improvement & protection of milch animals and economic betterment of those engaged in milk production.

Organise and provide technical inputs. Erection of Dairy, chilling plant, cattle feed plants for unions. Study of problems of mutual interest of the Federation and milk

unions. Impart training and orientation to dairy co-operative members. Advise, assist and guide milk unions Undertake audit and accounts supervision Encourage fodder production etc.

THREE-TIER STRUCTURE:-

The dairy co-operative movement operates on three tier system wherein farmer members own dairy co-operative societies (DCS) which own district milk producer's union. The unions collectively own the RCDF.

It is a vertically integrated structure that establishes a direct linkage between those who produce the milk and those who consume it.

Federation –

Provides service & support to unions. Marketing within & outside state,

Liaison with government and NGO agencies, mobilisation of resources &

coordinating & planning programmes / projects.

Union –

Develops village milk cooperative network, procures milk from DCS,

processes & markets. Sale of cattle feed and related inputs, promotion of

21

cross breeding through AI and NS, promotion of fodder development and

general support & supervision to DCS.

DCS –

Provides input services(AH, AI) to its members and procurement of milk.

22

MILK UNIONS:- Ajmer Alwar Banswara Barmer Bharatpur Bhilwara Bikaner Churu Ganganagar Jalore Jaipur Jhalawar Jodhpur Kota Nagaur Pali Sikar Tonk Udaipur

INFRASTRUCTURE:-

Exotic Nucleus Farm – Bassi

Frozen Semen Bank – Bassi

Fodder seed farm – Rajori, Bassi, Pal

ACTIVITIES OF RCDF:-

The marketing activities of the Federation include

providing support to the Milk Unions in milk and milk products within and

outside the State.

RCDF is presently marketing milk & milk products under

SARAS BRAND. Fresh milk of different compositions and long shelf life

tetra pak milk is being marketed in rural and urban areas. The Federation is a

major supplier of tetra pak milk (UHT) to the armed forces.

23

RCDF is also marketing various fresh milk products in

Saras brand, which are, Chhach, Lassi, Shrikhand, Flavoured Milk, Mawa,

Paneer and Dahi.

Long life products such as Cow ghee, Ghee, Table Butter,

Dairy Whitener, Skim Milk Powder, WMP and Tetra Pak Milk (Cow Milk,

Taza Milk and Fit and Fine) are also being marketed.

Saras Milk Parlours serving a complete range of milk

products are operational at 428 points in Rajasthan. Presently Saras brand is

being marketed through a network of 17066 outlets.

24

PLANT

Jaipur milk plant was established in 1981. Initially the Dairy plant was a unit of RCDF Ltd. At the time of establishment its capacity was 1.5 lack Lt. per day. A powder plant of 10 MT was also established. For the first 10 years plant was not used to its full capacity due to low milk procurement.

At that time the refrigeration centers of DAUSA, KOTPUTLI, RINGAS, and MALPURA and GANGA NAGER city were also being operated as a part of Jaipur dairy. In 1992 state government transferred these refrigeration centers to the corresponding milk unions.

Due to higher milk collection, rising need of milk in Jaipur city and to bring qualitative improvement in milk the plant was modernized and its capacity was increased.

In past few years the capacity of Dausa refrigeration plant has been increased along with the modernization of plants at Dudu and Kaladera. For modernization and capacity increasing program Dairy has not taken the workers themselves did any kind of financial or technical help from outside and the whole work.

DAIRY ACTIVITIES The Dairy sector has emerged as the most sought-after and favoured income-generating activity.

The RCDF, an apex cooperative Organization of the State, and affiliated District Milk Cooperative Unions have been involved in creating backward and forward linkages and for capicity building of dairy CIGs in improved animal management practices.

25

RCDF is providing following strategic interventions :

 1. Comprehensive Skill Training  2. Technical Appraisal of Sub-Project 3. Good Quality Animal Induction

4. Assured Market Linkegs 5. Remunerative Price Support 6. Animal Health Care 7. Balanced Cattle Feed 8. Fodder Seed 9. Breeding Facilities 10. Insurance Cover to CIG Members under'Saras Suraksha Kawach' for milk producers/ CIG members

ACTIVITIES: YEAR 2020:-

Training farmers for clean milk production

Creating chilling facilities at DCS level –Bulk coolers

To prorogate use of detergent & sanitizers for achieving high quality

standards.

26

To create facilities for testing of milk quality both chemically as well

as bacteriological to achieve desired quality standard.

To propagate stainless steel e equipments for enforcing effective

cleaning.

Mass campaign educate and train people involved in the milk

production

Saving on transport cost.

To minimize spoilage and curdling of milk.

Energy saving in milk processing.

Saving on cane replacement.

27

AHIEVEMENTS

1. Rajasthan Cooperative Dairy Federation (RCDF), ranks today as one of

north India’s leading milk cooperative institutions. 

2. This has been achieved by operating effectively and by setting high

standards expected by our customers.

3. Enhancing product range to cater to local tastes and national requirements

is the foundation of our marketing strategy.

4. RCDF is committed to deliver the best of services to the milk producer

and quality products to the customer.

5. The ‘Saras’ brand is a household name throughout the state and carries the

tag of superior quality.

6. The 24 hour ‘Saras’ milk parlor at RCDF head office has been a huge

success. With its much appreciated product range both in winters and

summers it attracts a large clientele.

7. Capacity expansion with an outlay of Rs.126 Crore is under progress in 9

districts of the state. Of these two projects will be completed in current year,

three by 2009 and the remaining two by 2010.

8. RCDF is now extending life & health insurance benefits to the farmers.

About 0.2 million farmers are being covered under these schemes.

28

STRENGTHS OF RCDF

ESTABLISHED BRAND NAME.

CONTROLS A LARGE PART OF THE MARKET.

AUTONOMY IN DECISION MAKING .

EXTENSIVE NETWORK sFOR PROCUREMENT AND

MARKETING.

PRODUCTS PERCEIVED TO BE REASONABLE PRICED

QUALIFIED MANPOWER.

HIGH MILK PRODUCTION AND MARKETING POTENTIAL.

EASY AVAILABILITY OF MILK FROM OTHER

COOPERATIVE UNIONS.

OPPORTUNITIES

GROWING MARKET.

INSIGNIFICANT COMPETITION FROM OGRANISED

SECTOR.

SCOPE FOR PREMIUM PRODUCT.

VAST UNTAPPED RURAL / UP COUNTRY MARKET.

SCOPE FOR FURTHER IMPROVEMENT IN QUALITY.

SCOPE FOR PRODUCT DIVERSIFICATION.

CHANGING LIFESTYLE AND HABITS.

SCOPE FOR IMPROVEMENT IN HOME DELIVERY OF

PRODUCTS.

29

ADVERTISEMENT OF SARAS

SARAS PRODUCT30

1.FRESH MILK:- DTM Toned Standard Full cream Skimmed

2.FRESH MILK PRODUCTS:- Chaach Lassi Dahi Paneer Shrikhand Icecream Rasgulla Flavoured milk Mawa

3.LONG SHELF LIFE MILK PRODUCTS: Ghee Cow Ghee Table Butter SMP WMP Cheese White Butter Dairy Whitener

31

PROJECT32

STUDY THE MARKET POTENTIAL OF SARAS ICE-CREAM IN JAIPUR CITY

SARAS ICE-CREAM RANGE

1.CUPS:- Vanilla cup Strawberry cup Butter scotch cup Kesar-pista cup Chocolate cup Tuti-frooti cup Kaju-kishmish cup

2.FAMILY PACK:- Vanilla family pack

Strawberry family pack Butter scotch family pack Kesar-pista family pack Chocolate family pack Tuti-frooti family pack Kaju-kishmish family pack

3.CONES:- Butter scotch cone Chocolate cone

4.BARS\DOLLIES\CANDIES:- Mini chocobar Orange bar Mango dolly Choco bar

5.COMBO PACK:- Vanilla + vanilla Strawberry + strawberry

33

Butter scotch + Butter scotch Kesar pista + vanilla Chocolate + chocolate Tuti-frooti + tuti-frooti Kaju kishmish + kaju kishmish

6.BULK PACK:- Vanilla Strawberry Butter scotch Kesar pista

7.KULFI:- Rose kulfi Kewda kulfi Kesar kulfi

SPECIFICATIONS FOR SARAS ICE-CREAM

Fat % 12.0±0.5%(Min 10.0%)

% Protein( Min) 3.5%

34

% TS( Min.) 36.0%

Shelf life/Best before 6 months from the date of Packagingwhen stored below -20°C.

SALES DATA OF SARAS ICE-CREAMS

Month\year 2004-05 2005-06 2006-07 2007-08 (in ltr)

Apr 3733 8328 11336 1651

May 5494 9176 12198 16815

Jun 5792 10217 10377 15362Jul 5708 6920 9362 9619Aug 2418 7053 7367 7911Sep 4325 5821 7151 6937Oct 3476 2300 6162 5262Nov 1516 2029 2996 3662Dec 1482 946 2083 1809Jan 1518 1522 2294 1865Feb 3208 3825 3766 4305Mar 6687 6871 7818 12157

SURVEY

• THE SURVEY HAS DONE FOR BOTH CUSTOMERS AND DEALERS.

35

• FOR CUSTOMERS, 100 SAMPLES WERE TAKEN AND FOR DEALERS, 60 SAMPLES WERE TAKEN.

• FOR CUSTOMERS:- BOTH USERS AND NON USERS HAVE BEEN COVERED.

• FOR DEALERS:BOOTHS,PARLOURS, RESTAURANTS AND CANTEENS HAVE BEEN COVERED.

AREAWHOLE JAIPUR WAS DIVIDED INTO 10 DIFFERENT AREAS:-

1.Malviya nagar1. Mansarover2. Durgapura 3. Sodala4. Jawahar nagar5. Bajaj nagar6. Vaishali nagar7. Tonk road9. Sitapura

10.Jaipur city

PATH OF WORKING: - TO FIND OUT THE EXISTING MARKET AND ALSO THE POTENTIAL OF ICE-CREAM I HAVE PREPARE

36

A QUESTIONNAIRE FOR CUSTOMERS AND DELEARS SEPERATELY

QUESTIONNAIRE OF CUSTOMER SURVEY:-

Q1. Which brand of ice-cream you prefer most? (a)Saras (b)Amul (c)Vadilal(d)Others

Q2. Do you know about the ice-cream of saras brand?(a)Yes (b)No

Q3. Have you ever purchased ice-cream of saras brand?(a)Yes (b)No

Q4. Most preferred ice-cream range-(a)Family pack (b)Cup (c)Bar (d)Others

Q5. What were the reasons for trying this product?(a)Quality (b)Brand (c)Price (d)Availability (e)Others

Q6. Overall how would you rate the product? (a)1 (b)2 (c)3 (d)4

Q7. Suggestions

THE RESULTS OBTAINED FROM CUSTOMERS’ SURVEY:-

1. AWARENESS

37

1-YES2-NO

Q

45% of people are aware with saras ice-cream.

. CARRYING BRANDS:-

1-SARAS

2-AMUL 3-VADILAL

4-OTHERS

3.MOST LIKED SARAS ICECREAM CATEGORY:-

1-FAMILY PACK38

AWARENESS

145%

255%

1 2

BRAND

130%

222%

335%

413%

1 2 3 4

ICE-CREAM

127%

222%

318%

433%

1 2 3 4

2-CUP3-BARS4-OTHERS

4.REASONS FOR TRYING THE SARAS ICECREAM:-

1. AVAILABILITY2. OTHERS

1-QUALITY2-BRAND3-PRICE4-AVAILABILITY5-OTHERS

QUALI

5.OVERALL RATING:-

39

REASONS

136%

224%

314%

414%

512%

1 2 3 4 5

RATING1

27%

238%

330%

45%

1 2 3 4

1-EXCELLENT2-GOOD3-AVERAGE4-POOR

6.SUGGESTIONS GIVEN BY THE CUSTOMERS:-

1. ADVERTISEMENT SHOULD BE INCREASED.2. MORE FLAVOURES SHOULD BE ADDED.

3. PACKING SHOULD BE IMPROVED.4. NOTHING

QUESTINNAIRE OF DEALERS’ SURVEY

• Q1. Carrying brands-(a) Saras (b) Amul (c) Vadilal (d)Others

40

SUGGESTION

137%

229%

316%

418%

1 2 3 4

• Q2. Reorder time- (a)Per day (b)7 days (c)15 days (d)30 days

• Q3. Consumption per day/per week-(a) 0-5 (b) 5-10 (c) 10-15 (d) More than 15

• Q4. Delivery time- (a)On time (b)Not on time

• Q5. Most liked ice-cream category

• Q6. What problems do you find in particular brand?

• Q7. Suggestions

FOLLOWING RESULTS WERE OBTAINED FROM DEALERS’ SURVEY:-

(A) AVAILABILTY :-

41

On parlors-

On Booths-

1. 1. AVAILABLE 2.UNAVAILABLE

On Canteens-

42

AVAILABLE1. AVAILABLE2. UNAVAILABLEUNAVAILABLEUNAVAILABLEVAILABLEAVAILABLEUNAVAILABLE

AVAILABILITY ON BOOTHS

113%

287%

1

2

AVAILABILITY ON PARLOURS

175%

225%

1

2

AVAILABILITY ON CANTEENS

110%

290%

1

2

1.AVAILABLE2.UNAVAILABLE

On FOW:-

1.AVAILABLE2.UNAVAILABLE

(B)SUGGESTIONS GIVEN BY DEALERS

43

AVAILABLITY ON MOBILE RIKSHA

140%

260%

1

2

1=OFFERS ARE LIMITED, SO SHOULD BE INCREASED.

2=SOME HOARDINDS, PAMPHLATES ETC SHOULD BE GIVEN FOR THE ADVERTISEMENT.

3= FRIDGE SHOULD BE PROVIDED.

4=NOTHING

(C)PROBLEMS

1=PACKAGING2=MELTING3=WRONG DELIVERY4=NOTHING

MAIN PROBLEMS OF DEALERS

1. PACKAGING PROBLEM

44

2.MELTING PROBLEM

45

3-WRONG DELIVERY4-DELIVERY NOT ON TIME

5-PRICE PRINTING PROBLEM

SPECIAL OBSERVATIONS DURING THE SURVEY

• DELIVERY IS NOT ON TIME.

• LEAKAGE IN MILK PACKETS.

46

• STRAW IS NOT PROVIDED AS PER NEED.

• CARATES ARE NOT PROPERLY CLEANED.

• ADVERTISEMENT IS NOT ADEQUATE.

• DEALERS CARRY OTHER BRANDS ALSO.

• MOBILE RIKSHAS DO NOT CARRY SARAS ICE-CREAMS.• EVEN THE DEALERS ARE NOT AWARE WITH THE SARAS

ICE-CREAM. • SOME MOBILE RIKSHAS ARE NOT IN GOOD CONDITION.

• BOOTH OPP. MAHAVEER SCHOOL DOES NOT HAVE THE ICE-CREAM,EVEN DEMAND IS THERE.

• SOME SARAS PARLOURS ARE NOT IN GOOD CONDITION.

• EXAMPLE:-AIR FORCE CAMPUS OPP. JALMAHAL:- DELIVERY IS NOT ON TIME. FURNITURE IS IN BAD CONDITION. HOARDINGS ARE DAMAGED. DEALER IS NOT SATISFIED.

SUGGESTIONS THAT MAY HELP IN INCREASING THE SALE OF ICE-CREAM

• ADVERTISEMENT SHOULD BE SPECIFIC FOR ICE-CREAM THROUGH THIS AWARENESS WILL BE INCREASE.

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• NO. OF MOBILE RIKSHA SHOULD BE INCREASED,ONLU 60 MOBILE RIKSHAS ARE ISSUE AND ONLY 40% CARRY ICE-CREAM,AND ALSO NOT MOVING HARE AND THERE.

• FRIDGE FACILITY SHOULD BE PROVIDED TO THE DEALERS,THIS HELPS IN TO ENHANCE THE SALE OF ICE-CREAM.

• OFFERS AND SCHEMES ON ICE CREAM SHOULD BE INCREASED TO ATTRACT THE CUSTOMERS.

• MORE FLAVOURS SHOULD BE ADDED IN ICE-CREAM RANGE.

• SARAS ICE-CREAMS SHOULD ALSO BE AVAILABLE ON RESTAURANTS, CANTEENS AND ICE-CREAM PARLOURS TO ENHANCE THE SALE AND FOR CAPTURING THE ICE-CREAM MARKET.

• SARAS SHOULD MAKE AVAILABLE ICE-CREAMS IN “MALLS” LIKE G.T. CRYSTAL COURT,ETC, WHERE THE YOUTH USUALLY WANT TO GO,BY DOING THIS AWARENESS AS WELL AS ADVERTISEMENT WILL INCREASE.

• SARAS SHOULD MAKE COLLABARATION WITH CATTERS.

Scope of the Study

FOR ORGANIZATION

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According to the analysis it has been assessed that the employees have

more faith in their organization. This study is conducted with a view to find

out the employees perception, Dairy is interested to know, what employee

really thing about the Management. This study will help them to make

environment as per their work power & to make best HR strategies.

Organization will be able to know the profile of employees so that they can

design strategies to Personnel & Administration Management.

FOR INDIVIDUAL

This project has immence importance for me. Such type of training

helps a student to visualize and realize about the congruencies between the

theoretical learning in the premises of college and the actual followed by the

organizations. It gives the knowledge of application aspect of the theories

learn in the classroom. The summer able to understand the HRD Management,

problems and its opportunities.

Scope of the survey

The survey was completed with in 15 days in Jaipur Dairy Rajasthan.

The data was collected though personal interviews from the Managers,

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professionals, Officers, and with the help of questionnaire and also from

JAIPUR DAIRY website.

SIGNIFICANCE OF THE STUDY

SIGNIFICANCE TO THE RESEARCHER

The study helped the researchers in understanding the Employees

viewpoint with regards to services, attitude, promotions, recruitment,

experience, responsibility, development, relation etc. and there by providing

exposure to the researcher for partial fulfillment of MBA curriculum.

SIGNIFICANCE TO THE COMPANY

The study is basically consists of employees performance and collection of their suggestion for the betterment of the management. On the basis of analysis the management can improve themselves and can make better organizational culture.

CONCLUSION

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After a training program has been implemented, the organization should evaluate the program. This evaluation helps the organization identify the areas of improvement, which can help in designing future training programs.

It is found that new strategies can create awareness in the Employees. By making good management and training development, administration can increase employees participation. Training helps employees to improve their performance in current jobs, development grooms them to handle future responsibilities. As it was found in my study that employee having experience between 15-30 are more faith in the organization.In this organization there is no recruitment of employees since approximate twenty years. Due to this there are no promotions in Saras Dairy and this is the reason of dissatisfaction among employees.

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RESEARCH METHODOLOGY

Definition- Research is a careful inquiry or examination to discover new

information or relationships and to expand and to verify existing knowledge.

Data Collection

The task of data collection begins after a research problem has been

defined and research design/plan chalked out. Data is of two types primary

data and secondary data.

Primary Data

Primary data may be described as those data that have been observed and

recorded by the researchers for the first time to their knowledge.

Collection of Primary Data

I collected primary data during the training period by the following ways:

i. Observation Method

ii. Interview Method

iii. Questionnaires

Secondary Data

Secondary data are statistics not gathered for the immediate study at hand but for some other purposes.

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REFERENCES

RCDF SITE

WWW.QUESTIONPRO.COM

WWW.NETEXPRESS.CO.IN

WWW.ACCESSCABLE.NET

WWW.COOLCLIPS.COM

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