Final Saras Project

7/31/2019 Final Saras Project

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A PROJECT REPORT ON

“A STUDY OF PERFORMANCE AND GROWTH OF SARAS DAIRY “

SUBMITTED BY

ARUN SHARMA

SUBMITTED TO

SINHGAD INSTITUTE OF MANAGEMENT ANDCOMPUTER APPLICATION

IN PARTIAL FULFILLMENT OF

POST GRADUATE DIPLOMA IN MANAGEMENT (MARKETING)

2008-10

SINHGAD INSTITUTE OF MANAGEMENT AND COMPUTER

APPLICATION

NARHE, PUNE



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CERTIFICATE

This is to certify that the Project Report entitled “A STUDY OF PERFORMANCE

AND GROWTH OF SARAS DAIRY” which is being submitted herewith for the

award of the Post graduate diploma in management, pune is the result of the

original research work completed by Mr. Arun Sharma, under my supervision

and guidance and to the best of my knowledge and belief the work embodied

in this Project Report has not formed earlier the basis for the award of any

management diploma or similar title of this or any other University or

examining body.

Dr. Apoorva Palkar Mr. Ravi Phadke

Director Project Guide

Date Date

Place Place



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DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “A STUDY

OF PERFORMANCE AND GROWTH OF SARAS DAIRY” written and submitted by

me to the Sinhgad institute of management &computer application Narhe,

pune in partial fulfilment of the requirements for the award of Post graduate

diploma in management under the guidance of Mr. Ravi Phadke. This is my

original work and the conclusions drawn there in are based on the material

collected by myself.

Place : Pune ARUN SHARMA

Date: Research Student



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ACKNOWLEDGEMENT

I was also in some dilemma before commencing my summer internship. But

after the successful completion of my summer internship I came to know that managers are

made if they are guided properly and are motivated to work willingly towards fulfillment of

specific goal.

The satisfaction and euphoria that accompany the successful completion of the work would

be incomplete unless we mention the People, as an expression of gratitude who made it

possible and whose constant guidance and encouragement served as a beacon of light and

crowned my efforts with success. The project report is the outcome of the backing and

encouragement of the number of persons whom I have been associated during the past two

months.

I wish to offer my deep veneration to Mr. M. P.Choudhary (Managing Director,

KZDUSS LTD., KOTA) for providing me the opportunity to work on this project titled “A

STUDY OF PERFORMANCE AND GROWTH OF SARAS DAIRY.”

My profound sense of obligation goes to Mr Laxman Singh (Area Sales Manager) Kota

Zila Dugdha Utpadak Sahakari Sangh Ltd. who helped during the course of my project.

He was of great help to me in every aspect and enlivened me to win the problem that i faced

during this project.

I would like to thank to my esteemed learned Director, Dr.Apoorva Palkar, SIMCA, Pune.

I am greatly indebted and express my deep concern and sincere gratitude to Mr. Ravi

Phadke (Project Guide). He has been constant source of encouragement to me. I would liketo thank him for providing a moral support and valuable guidance for presenting the report in

the better way.

I also like to convey my sincere thanks to all the employees of Kota Zila Dugdha

Utpadak Sahakari Sangh Ltd. Kota for their helping hand that i always found extended to me

whenever i needed.



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INDEX

1. Introduction 1

- Need for the study 3

- Objectives of the project 3

- Scope of the project 4

2. Company Profile 5

- Executive Profile 6

- Genesis 7

- Objective of Saras 9

- Organizational Structure 14

3. Company Products 17

4. Research Methodology 24

- Research Design 26

- Questionnaires Design 27

- Limitations and Caveats 28

5. Analysis of the study 29

- Opinion About Various Saras Product 30

- Survey Results 31

Survey result of Booths/Parlors 31

- comparative analysis 34

6. Swot Analysis 36

7. Observation and Finding 38

8. Suggestion & Recommendations 40

9. Conclusion 41

10. Annexure 42

11. Bibliography 49



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INTRODUCTION



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INTRODUCTION

In this research working in the Marketing Department of Saras. My main task was to conduct

booth, parlor and customer surveys.

American Marketing Association (AMA) defines marketing as the process of planning and

executing the conception, pricing, promotion and distribution of ideas, goods and services to

create exchanges that satisfy individual and organizational goals. Marketing deals with

products. Product can be in the form of goods, services or ideas. Marketing is not just selling.

According to Peter Drucker, “The aim of marketing is to make selling superfluous.”

Marketing department is one the most important department in every organization. The

marketing activities of the organization include providing support to the milk unions within

and outside the state. The marketing department conducts various surveys to know the needs

and expectations of the customers.

I was assigned the task to survey parlors, booths and customers of Kota city.

In Kota city there are 10 Saras parlors and 315 booths that are currently working.

On the basis of my observation till date I expand the name SARAS as follows:

S – Smart

A – Association

R – Responsible for

A – Authentic

S – Services

I define SARAS as a Smart Association Responsible for Authentic Services.



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Need for the study

Various Dairy brands in the market specially in „Kota District‟ emerge as competitor for

„Saras Dairy‟. The level of competition is very high so it is necessary to study on variousperforming aspects such as-

1. Market share of various products.

2. Evaluate the performance of products and comparative study of Saras products.

3. To improve brand awareness.

4. To know the satisfaction level of employees in saras dairy.

OBJECTIVES OF THE PROJECT

The main objective of the project is -

1) To conduct a comparative study of the growth of Saras (KZDUSS Ltd., Kota) for six

consecutive years.

2) To do a comprehensive analysis of the company and prepare the SWOT (Strengths,Weaknesses, Opportunities and Threats) analysis report for the company.

3) To judge the satisfaction level of employee of Saras Dairy,Kota.

4) To understand the attitudes and behavior of the customers.

5) To analyze the sale of Saras products in Kota district and find out the factors which

are affecting its sale.



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Scope of the project

The Study has wider scope but was restricted to the marketing practices in Kota region. With

special references to “Saras Dairy” The business of Saras Dairy is carried all over theRajasthan.

The study covers the performance And Growth information from the organization, survey of

the booths and parlors about performance of saras products and its effect on sales.

The scope of the study covers opinion of Customer‟s services provided by company and view

towards products. Study will help management to focus on the manner in which they are

working and help the management to improve their market position.

1. Performance and growth parameters of Saras dairy.

2. To help in brand awareness and to know about the position of Saras dairy in market.

3. To help in create product demand in the market.

4. To know the distribution network of the products of Saras.



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Company Profile



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EXECUTIVE PROFILE

The Kota Zila Dugdha Utpadak Sahakari Sangh Ltd. is established with a view to

provide quality and hygienic dairy products for the citizens of the Kota city and the nearbytowns.

It covers two areas, as Kota and Bundi. It is a co-operative organization. It is related

to Rajasthan Co-operative Dairy Federation Ltd., Saras Jaipur.

Kota Dairy plant was established in 1985 and its processing milk capacity was 1 lakhs

Kg/day. After January 1990 Kota Dugdha Sangh took the responsibility of plant. It is

regularly increasing its sale through the proper services and maintaining the customer‟s

satisfaction.

Consumers prefer to buy the milk and other by-products of the Saras and are

successful making the brand loyalty towards the milk. Co-operation is not only on economic

organization but is a way of life through which and by following the principle of which we

can make our life peaceful & sweet.

The basic principle of co-operative society:

(a) The society is a voluntary association.

(b) The affairs of the co-operative are democratically governed and one man one vote is

the ruling principle.

(c) On co-operative society individualism or finds no place and common welfare then

common action is their slogan.



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GENESIS

R.C.D.F.

Dairy development was initiated by the state government in the early seventies under

the auspices of Rajasthan State Dairy Development Corporation (RSDDC) registered in1975.

Two years later RCDF assumed responsibility for many of the function of operation flood in

the state.

Rajasthan Co-operative Dairy Federation (RCDF) setup in 1977 as the implementing agency

for dairy development programmer in Rajasthan is registered a society under the Rajasthan

Co-operative Society Act 1965.

Rajasthan Co-operative Dairy Federation is the head of the Saras Dairies in Rajasthan.

It makes rules & regulations and controls the activities of dairy. It provides the financial help

to the dairies for development.

The Network of Kota City

There are 1459 marketing centers (Booth) in Kota. According to market rate Saras

increase or decrease rate of milk. Rate of milk also affect from fat % and SNF. Rest milk

goes to Mother Dairy. Kota Dairy cares about farmers of committees, in this direction Kota

Dairy also sale milk in existing packs to cover over all cost milk.

“Perception is the process by which an individual selects, organizes and interpre ts

information inputs to create a meaningful picture of the world”. For understanding the

psychology of the customer, it is the time tested marketing jargon that the marketing person

should kept him in the customer shoes. What they think? What make them think about buying

certain products and presence or absence of which elements make them satisfy or dis-satisfy?

These few questions are always a challenge to the marketing persons. Customer satisfaction,

factors for customer motivation and the basis on which the develop their perception for a

product are the keywords of marketing and also of this project report. It is Herculean task to

identify the thoughts of the customer. This research work tries something to find out the

answers of above questions in a systematic and efficient manner.



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INTRODUCTION TO DAIRY CO-OPERATIVE

Co-operation is not only on an economic organization but is a way of life through

which and by following the principle of which we can make our life peaceful, sweet.

As per C. R. Fay, “cooperative society is such an institute which is created by poor

jointly for trading actively and which is run selflessly on conditioned that all its members

enjoy its benefits in the same proportion in which they utilize this institution”.

In this country co-operative planning committee, 1946 has defined that “cooperation

is a form of organization in which person voluntarily associate together on a basis of equality

for the promotion of their economic interests”. In India the co-operative movement came into

being of 20th century through Co-operative Credit Societies Act 1804 after 1947. Our got

accepted and adopted it as a powerful tool for creating participation of rural socio

economically look world class their economic enlistment. The basic principle of co-operative

society:

1. The society is a voluntary association.

2. The affairs of the co-operative are democratically governed and one man one vote is

the ruling principle.

3. On a co-operative society individualism or selfishness finds no place and common

welfare through common action is their slogan.

4. The co-operative society is registered or formed with a sprit of service and leads to

honesty and un-selfishness.



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OBJECTIVE OF SARAS DAIRY

To empower the rural people through self help groups.

To mobilize the co-operative movement in India.

To contribute positively in operation “White Flood” of Govt. of India.

To provide financial assistance and opportunities rural people, if they become a

victim of any natural calamities or have losses in agriculture.

Time to time availability of pure milk to consumers.

To make available healthy, pasteurized milk to the consumers.

Better utilization of making other products like Ghee, Lassi, Chhach, flavored milk

and Shrikhand.



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DEVELOPMENT UNDER OPERATION FLOOD PROGRAM (OFP)

Launching of OFP in 1970 was the first step taken towards milk production at the

rural level through the Anand Pattern of milk co-operative milk was efficiently procured and

channelized to the consumers in the far-flung cities.

Operation Flood Phase-I (1970-81)

Phase-I involving an investment of 95-4 cores, was formally launched on July 1 st,

1970. This was at the time the largest dairy development program launched anywhere in the

world.

The project was originally formulated for 5years, but it suffered delay and was,

therefore extended. It was complete on 31st

march 1981.

Operation Flood Phase-II (1981-85)

The success of phase-I clearly demonstrated the replication of Anand Pattern in milk

shed. Thus, Operation flood Phase-II launched on October 11th

, 1977 was designed to crate,

on the foundation built by phase-I, a viable dairy industry to serve the nations need for milk

and milk product during 1980s. To achieve this program of work was set out in two parts:

July 1978 to September 1979.

The original operation flood phase-II project proposal with an outlay of rest 485.5

crores was finally approved by the planning commission. Later the govt. of India approved it

with the revised targets and outlay of Rs. 273 Crores. The overflow of the amount between

RS 485.5 Crores & Rs. 273 Crores was to be carried over to phase-III.





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RCDF set up in 1977 as the implementing agency for dairy development programmes

in Rajasthan in registered as a society under the Rajasthan Co-operative Society Act 1965.

About the organization

Kota Zila Dugdha Utpadak Sahakari Sangh Ltd, Kota was established on 18th

May, 1972. Kota Milk Union was registered on date 25th

May, 1972 under Rajasthan state co-

operative ordinance 1965. KMU working area included Kota, Bundi. Kota dairy plant was

established in year 1985, before that milk cooling was done on rental ice plant.

KMU is only union in hadoti region. The region or division includes the district of

Bundi besides Kota. Thus KMU has vast area from which it procures the milk and

simultaneously has the vast market too where it can search for its customers. Besides the

plant at Kota, it has chilling centers at Bundi, Aklera, Jhalawar and Baran also. The chilling

centers run in the rented ice plant through insulated tankers.

There are about 500 societies farmed by about 15000 members‟ producers. They all

are responsible for total procurement.

The KMU also have a strategy for development of its member farmers. They always

take care for their animals. They provide all sort of medical facilities far animals along with

required medicines. Animals are also vaccinated from time to time. At services are also

provided. Farmers are always trained by giving them training at training centers at Kota and

also in other state for increasing the milk production.

Aim of the company-

a) To establish co-operative society from remote rural area and collect the milk from

milk producers.

b) Provides technical support for milk producer to increase milk production.

c) To provides pure and germless milk to customers.



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Program of Federation-

The federation‟s unfailing reputation has got impact on consumers. It is the tank of

implementing various development & promotional program sponsored by State/ Central govt.

due to reputation, efficiency, wide network with quality manpower KMU is currently

implanting following development and promotional programs supported by central / State

Govt.

Integrate Mini Dairy Project (IMDP)

Women Dairy Project (WDP)

Rural Family Welfare Project (RFWP)

Rajasthan Diversified Agriculture Support Project (RDASP)







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Asst. Manager(Marketing)

Balmukund

Sharma

Surendra Malav

Sankalp Rathore

S. N. Sharma

Sagir Khan

Manak

Choudhary

S. R. Sharma

Anup Sharma

Yogesh

Laxman Singh

(ProductMarketing)



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Company Products



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The milk procured, standardized & pasteurized to Gold milk, Standard milk, Tonned milk &

Double Tonned milk which is then packed in 1 lit., ½ lit. & 200 ml. pack in polythean.

Besides the milk KMU also produces various products like:

Butter milk:

Lassi:



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Shrikhand:

Ghee:



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PRODUCT LIST OF SARAS

Product Introduction

A list of the products introduced by Saras:

S.No. Variety

Qty

Available Price Fat S. N. F.

1 Gold 500 ml. 13 6% 9.00%

2 Standard 500 ml. 12 4.50% 8.50%

3 Tonned Milk 1 lt. 21 3.00% 8.50%

4 Tonned Milk 500 ml. 11 3.00% 8.50%

5

Double Tonned

Milk 1 lt. 19 1.50% 9.00%

6

Double Tonned

Milk 500 ml. 10 1.50% 9.00%

7

Double Tonned

Milk 200 ml. 5 1.50% 9.00%

(As per monthly report June-09)



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Other Products of Saras Dairy:

(As per monthly report June-09)

S. No. Variety Qty Available Price (In Rs.)

1 Saras Chhach 250 ml 72 Saras Lassi 200 ml 8

3 Shrikhand(K.P.) 100 gm 11

4 Shrikhand (E.) 100 gm 10

5 Flavored Milk 200 ml 12

6 Butter 100 gm 19

7 Butter 500 gm 92

8 White Butter 500 gm 92

9 Rasgulla 1 Kg 70

10 Gulab Jamun 1 kg 80

11 Dhai 200 gm 9

12 Chees 400 gm 90

13 SMP 1 kg 148

14 Butter(ASC) 100 gm/500 gm 169/163

15 Tetra Pack Taaza 1 ltr. 32

16 Tetra Pack Excell Fino 1 ltr. 32

17 Tetra pack Excell Brick 1 ltr. 32

18 Paneer 200 gm 27

19 Paneer 1 kg 135

20 Ghee 1 ltr. P.P. 225

21 Ghee 500 ml P.P. 114

22 Ghee 15 kg Tin 3,525

23 Ghee 15 ltr. Tin 3,225

24 Ghee 5 ltr. Tin 1,125

25 Cow Ghee 5 ltr. Tin 1,225

26 Cow Ghee 1 ltr. P.P. 245

27 Cow Ghee 15 kg Tin 3,825

28 Cow Ghee 15 ltr. Tin 3,525









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RESEARCH METHODOLOGY

Research design

“A research design is the arrangement of conditions for collection and analysis of daa in a

manner that aims to combine relevance to the research purpose with economy is procedure”

Prof – C. R. Kotari

Formulating SARAS problem for more precise investigation or developing the working

hypotheses for an operational point of view use Exploratory research.

Exploratory research design

1. Sample design

Plan for boating a sample from the sampling unit call sampling design.

a. Types of universe – Set of objects was Booth/Parlor

b. Sampling techniques – Probability sampling was selected because –

- It gives each element in the retailer an equal probability of getting into sample and

all choices are independent of an another.

- It gives each possible sample combination an equal probability of being chosen.- We can measure the error of estimation or the significance of result obtained from

the random sampling

c. Sampling Unit – Target population was the set of Booths/Parlors, customers which

would be surveyed in the following place – Dada bari, Talwandi, Indra vihar, Guman

pura, Transport Nagar and Mahaveer Nagar. This is all area sub-area of Kota(Raj)

City.

d. Sample Size - The sample size selected was 150 peoples and 200 booths/parlors such

that it included all the major characteristics of the actual Booth/Parlor. The Number of

booths selected was also constrained due to non availability of enough time.

In Kota total universe of Booths are 315.



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RESEARSH DESIGN

Secondary Data

Define Research

Object

Review of

Pervious Re

Review of

Concept

F

F

Preparing Research Report

Analysis of Data

Collect Data

Design Research

Formulate Hypotheses

()





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LIMITATIONS AND CAVEATS

Small sample size (The survey covered only 214 Booths/Parlors)

Research was conducted in only Kota city regions; hence the result is not necessarily

a true reflection of the same scenario prevailing in the entire operation region of

Consumer durable sector.

As the Booth and Parlor owner were approached during business hours, sometimes

they were not very keen to elaborate their problems as they had to concentrate on their

other works.

Since market is highly volatile, our findings may not be true in the long run.



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ANALYSIS OF THE STUDY



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The following pie charts show the opinion about various Saras products.

Figure 1 Figure 2

Figure 3 Figure 4

Note: The graph only shows the opinion of the people I surveyed and not of the general

public.

People's opinion about Dahi

36%

18%

18%

15%

13%

Like very much

like somew hat

neutral

dislike somew hat

dislike very much

People's opinion about Paneer

51%

29%

10%

5%5%

Like very much

like somew hat

neutral

dislike somew hat

dislike very much

People's opinion about Ghee

62%13%

12%

10%

3%

Like very much

like somewhat

neutral

dislike somewhat

dislike very much

People's opinion about Lassi

44%

24%

8%

14%

10%

Like very much

like somew hat

neutral

dislike s omew hat

dislike very much





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The people interviewed were randomly selected from various colonies of Kota. Every personhas a different opinion; some say Saras products are excellent, some say Saras products are

good. Here present the result of the survey graphically using pie chart as follows:

Figure 6

Survey result of 150 people

87 58%

30

20%

1812%

64%

3 2%

6 4%

Excellent

Very good

Good

Poor

Very poor

Can’t say



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Reasons of those people who are not using Saras products

During the surveyed some people who for some or the other reason are not using Saras

products or are unable to use Saras products. The reasons they gave are presented below in atabular form.

S.No. Factor% of the people

surveyed

1 Absence of home delivery 23.6

2 Unknown about Saras products 10.2

3 Products are expensive 8.4

4 Priority to buffalo‟s milk 10.8

5 Possess bad smell 5.8

6 Non availability of booth in the vicinity 6.6

7 Use Saras milk in case of emergency only 5.8

8 Faith in long association with the milkman 9.2

9 Not able to pay in cash 8.2

10 Consumers own cows and buffalos 4.8

11 No price consistency 6.6

TOTAL 100

Table 1



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As project title is “A study of performance and growth of Saras dairy”, therefore a

comparative analysis of many factors related to performance and growth of the organization

like number of registered societies, milk procurement, liquid milk sale and turnover from

2003-04 to 2008-09. Here represent the statistical figures in a tabular form below:

KOTA ZILA DUGDH UTPADAK SAHAKARI SANGH LTD., KOTA

REGISTERED DCS

Table 2

Year No. of registered

cooperative societies

2003-04 497

2004-05 532

2005-06 609

2006-07 681

2007-08 742

2008-09 795

(Source : Internal Sources of the Company)

MILK PROCUREMENT

Table 3

Year Milk procurement

000’ kg

2003-04 59.59

2004-05 62.97

2005-06 66.22

2006-07 70.28

2007-08 76.93

2008-09 82.66

(Source : Internal Sources of the Company)





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SWOT ANALYSIS

During the project it was also the part of the job of the researcher to find out thefeasibility of the future plans of Saras dairy to enter into the Kota city. In spite of huge

consumption of Saras products in Kota still a big market remains uncovered and untapped.

The big questions before the companies are like that, how do they plan to cover this

uncaptured market and what would be their strategies?

To know all this it is essential to draw a comparison between their strength, weakness,

threats and opportunities.

STRENGTH

Fresh product.

Monopoly.

Efficient distribution channel.

Market coverage.

Highly quality maintained product.

Reliable price of the products.

Hygienic product

WEAKNESS

Home delivery unavailability.

Splitting of milk.

No credit facility.

Leakage problem

Unprofessional approach.

Interrupted supply of other product besides milk.







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Observation and Finding of Saras Dairy (KZDUSS Ltd., Kota)

Here presenting observations and findings using the Constant Sum Scale. It divided a total

of 100 points into various attributes that observed. The maximum marks that can be allotted

to a factor are 10.

The various attributes that observed and the points allocated to each observation are

presented below in tabular format.

Table 7

S.No. Characteristic of Saras Dairy Number of Points

1 Variety of milk provided by Saras Dairy 9

2 Prices are affordable 6

3 Round the clock availability 0

4 Quality and hygiene 10

5 Enough range of FMP 8

6 Staff is cooperative 9

7 Follow the ISO 9001-2000 norms 10

8 Give weight age to suggestions

(Suggestions are always welcome)

8

9 Customer awareness camps and plant visits 7

10 Employee satisfaction 8

11 Market reputation 912 Advertisement and publicity 4

13 New product development 5

14 Channels of marketing 7

Total 100



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SUGGESTIONS and RECOMMENDATIONS

On careful observation of the Saras dairy during the training period, the following

suggestions for Saras dairy, which on proper implementation may provide a big boost to

it.

1) Home delivery facility should be provided.

2) There should be Consistency in Price of the products of Saras.

3) The policy that an organization must follow in order to run successfully is…..

Figure 7

4) New products should be launched like ice-cream.

5) Inspection and frequent check of booths and parlors.

Rule #1Thecustomerisalwaysright!

Rule #2Ifthecustomeriseverwrong,rereadRule#1

Golden Advice for Saras



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CONCLUSION

After the deep study of the subject of the project, the researcher comes to the

conclusion that -

Saras enjoys the first Dairy advantage in Rajasthan and is the leader in Kota terms of

market share. However, it still has a fair distance to go in fast position before it can

overthrow SARAS from the top spot. Moreover, as the competition heats up, certain factors

described above may lead to decrease in Booths‟ sales towards SARAS. The suggestions and

the recommendations described above will help the company in understanding the mindset of

the employee and booths/Parlors, thus helping the company to increase its performance and

growth,hence the customer base.

Company should pay attention towards the marketing team. RCDF also fix the Fats and SNF

% of milk and it is packed in the food grade quality pouches that it safer to the bacteria‟s so it

is believable so that customers do not worry about the quality and price of milk.

But sometimes customer face the problem of the dairy payment because theserviceman do not like to pay daily, they want to pay weekly and monthly and there is

leakage problem, smell problem in milk sourness problem of milk occurs sometimes.





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These questionnaires were first shown to the officials of the Saras dairy and after theiracceptance and consent they were implemented to do the assigned task. The various

questionnaires prepared to conduct surveys and interviews are enclosed in this section.

Kota Zila Dugdh Utpadak Sahakari Sangh Ltd., Kota

Date:_____

Questionnaire for Customers

1) Name : ___________________________________

2) Husband’s Name: __________________________________

3) Address : ___________________________________

___________________________________

___________________________________

4) Profession : ___________________________________

5) Age : ___________________________________

6) Are you aware about Saras? Yes No

7) Number of family members : _______________

Adults __________ Children _______

8) Do you use Saras Products : Yes No

9) If yes which products do you use?

Milk : Full Cream Toned Double Toned Skimmed

Butter Dahi Ghee Paneer Shrikhand

Chhach : Plain Namkeen Lassi : Sweet

10) Are you satisfied with quality of Saras products?

Yes No

11) Do you think that Saras products can be improved further?

Yes No

12) Do you have any suggestions for further improvement of Saras products?

________________________________________________________________



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13) Do you think Saras should start the system of home delivery?

Yes No

14) Do you want Saras to introduce any new product?

Yes NoIf yes, which types of products?

____________________________________________________________

15) Are you satisfied with the price of Saras Products?

Yes No

If not why and what should be the right price?

____________________________________________________________

16) Any Suggestions

____________________________________________________________



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Kota Zila Dugdh Utpadak Sahakari Sangh Ltd., Kota

Questionnaire to Obtain Feedback from the Booth/Parlors

1) Name of the Booth/parlor: _____________________________

2) Address : __________________________________________________________________

_________________________________

3) Products available with the booth/parlor

Milk : Full Cream Toned Double Toned Skimmed

Butter Dahi Ghee Paneer Shrikhand

Chhach: Plain Namkeen Milk Cake

Lassi : Sweet

4) Do you get timely supply from Saras?

Yes No

5) Do you get proper storage facilities to store the products?

Yes No

6) Average daily sales of the products?

Milk : _____________________________

Dahi : _____________________________

Ghee : _____________________________

Chhach : _____________________________

Lassi : _____________________________

Paneer : _____________________________

7) What measures do you take to improve sales?

________________________________________________________________

8) Does management of Saras help you to improve sales?

Yes No

9) What support do you expect from the management of Saras to boost sales?

________________________________________________________________

10) What source do you use to convey your demand to the plant?

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The definitions and data used in this report are compiled from the following sources:

1) Annual publication of Saras Dairy, Kota

2) Business Research Methodology by C.R. Kothari

3) Definition of marketing by American Marketing Association

4) Definition of marketing by Peter Drucker

5) MIS department of Saras dairy (KZDUSS Ltd., Kota)

6) Principles of Marketing by Philip Kotler

7) www.saras.com (as cited on 24-07-2009)

8) www.google.com (as cited on 24-07-2009)

http://www.saras.com/


http://www.google.com/




Documents

Final Saras Project