nakul saras

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A Project Report submitted to the SRM University in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Submitted by Nakul Sharma (Reg.No. 3510910943) Under the guidance of Ms. Subhulakshami Asst. Professor

School of Management SRM University KattanKulathur

MAY- 2011

Bonafide CertificateThis is to certify that the Project Report entitled A Study on Customer Perception and Customer Satisfaction Towards Unicon Investment Solution Ltd, Chennai , in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration is a record of original training undergone by Mr. Nakul Sharma during the year 2011 of his study in the SRM School of Management, SRM University, Kattankulathur under my supervision and the report has not formed the basis for the award of any Degree/Fellowship or other similar title to any candidate of any University. Guide Ms. Subhulakshami Dean-MBA Dr. Jayashree Suresh

Submitted for the Viva Voce held on ______________ at SRM University.




I, Mr. Nakul Sharma, hereby declare that the Project Report, entitled A Study on Customer Perception and Customer Satisfaction Towards Unicon Investment Solution Ltd, Chennai , submitted to the SRM University in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration is a record of original training undergone by me during the period Mar-May 2011 under the supervision and guidance of Ms. Subhulakshami, Asst. Professor, SRM School of Management, SRM University, Kattankulathur and it has not formed the basis for the award of any Degree/Fellowship or other similar title to any candidate of any University.

Signature of the Student

Place: Chennai Date:

ACKNOWLEGEMENTIt is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Mr.(Production Manager), worthy Principal for providing me an opportunity to undergo summer training at Unicon Securities Pvt. Ltd. I am thankful to Mr., Israrul Haq Relationship Manager-Equity offline of Unicon Securities for his support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Prof. Subhulakshami who provided their valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestion that improved my quality of work.

(Nakul Sharma)

CONTENTSS. No.List of Tables List of Charts Executive Summary 1 1.1 1.2 2 2.1 2.2 2.3 3.1 3.2 3.3 4 5 6 7 8 Introduction Industry Profile Major Players Company Profile History Mission & Vision Product & Service Information Objectives of Study Scope of the Study Limitations of the Study Review of Literature SWOT Analysis Research Methodology Data Analysis & Interpretation Findings & Recommendations Conclusion Bibliography ANNEXURE-1 Questionnaire 1 1 7 8 8 11 12 27 28 29 30 37 43 46-64 65-66 67 68 69



Analysis of Milk IndustryTraditionally, in India dairying has been a rural cottage industry. Semi-commercial dairying started with the establishment of military dairy farms and co-operative milk unions throughout the country towards the end of the nineteenth century. In earlier years, many households owned their own family cow or secured milk from a neighbor who had one. With the increase in urban population fewer households could afford to keep a cow for private use & moreover there were other problems also like the high cost of milk production, problems of sanitation etc. restricted the practice; and gradually the family cow in the city was eliminated and city cattle were all sent back to the rural areas. Gradually farmers living near the cities took advantage of their proximity to the cities & began supplying milk to the urban population; this gave rise to the fluid milk-sheds we see today in every city of our country. Prior to the 1850s most milk was necessarily produced within a short distance of the place of consumption because of lack of suitable means of transportation and refrigeration. The Indian Dairy Industry has made rapid progress since Independence. A large number of modern milk plants and product factories have since been established. These organized dairies have been successfully engaged in the routine commercial production of pasteurized bottled milk and various Western and Indian dairy products. With modern knowledge of the protection of milk during transportation, it became possible to locate dairies where land was less expensive and crops could be grown more economically. In India, the market milk technology may be considered to have commenced in 1950, with the functioning of the Central Dairy of Aarey Milk Colony, and milk product technology in 1956 with the establishment of AMUL Dairy, Anand.

Indian dairy sector is still mainly an unorganized sector as barely 10% of our total milk production undergoes organized handling.

INTRODUCTION OF THE INDUSTRY Lot of Indian people start day with tea & milk as an essential factor of our daily life .In India milk business is very old business .Dairy Business adopt modern concept in 1970 with the help of national dairy Develop Board through operation flood plan .In first section of this plan ten state selected . Our country is on first position in production of milk But in the field per capita availability of milk we are very behind .In America per capita availability of milk almost 900 gm. While in India it is almost 200 gm .The ideal average per capita availability of milk should be at least 250 gm General Review : Indian dairy emerging as sunrise industry and contribute

significantly in generating small and marginal farmers of India ,besides providing food security . India is blessed with huge bovine population of 196 million cattle and 80 million buffaloes accounting for 51% if A Asia and 19% of world bovine population the largest in the world .

Milk population in India has increased from 20 million tones to during 1970 to 77 million in 1999 which accounts for 20% of the worlds milk production and stood first in the worlds milk production and registering an annual growth rate of 5% per year.

India dairy industry generates an annual business of nearly Rs. 88,000 crore

Dairy sector provide regular employment to 9.8 million people in principle status and 8.6 million people in subsidiary status ,Which together constitute 5 percent of total work force .

The dairy infrastructure now comprises 23 states federation, 170 District milk union and around 1,00,000 village cooperative societies , through which rural milk production and procurement system have been effectively linked to urban market consumption center .

Of every 100 liters of milk produced , 44 liters were retained by the rural fold and 56 liters were the marketable surplus for the urban area . Of which only 10 liters was handled by the organized sector cooperative and remaining by traditional sectors .


flood brought milk revolution in the country


dairying in to a core economic activity . The main challenges before the Indian dairy sectors to improveing quality ,developing international accepted product and stepping up global marketing strategy The future of Indian dairy industiis promising , since its licensing in 1992, the interest of multinational company and indian corporate growing potential is and the industrys growth high as there is sufficient domestic demand de-

and good scope for export of milk and milk products . Indian is emerging as one of largest and fastest growing consumer market in the world with high income elasticity of demand of dairy product. Indian dairy is energy efficient labor intensive and ecological sound.

Over 80% of milk sold in urban and semi urban area is non pasteurized from unorganized sector. The over all market for liquid milk is growing 4% per annum.

Similarly in Rajasthan there is coprative federation known as, Rajasthan cooperative dairy federation (RCDF) which provide the milk to whole rajasthan with the help dairy unions, establish in the different parts of the state.

INTRODUCTION OF SARAS DAIRY SARAS Dairy as a co-operation organization Co-operation means mutual working. It is based on principle each for all and all for each. In other words it is an organization of weaker section to face exploitation of rich persons. In other words co-operative forms of organization are an association of persons where by people of ordinary means joint voluntarily to protect their economic and social interests. Thus it is a protective mean adopted by such persons. The aim of this movement is service and reasonable profits. Introduction - The Feeder Balancing Dairy Jaipur is located on the out skirts of Jaipur city in Heavy Industrial Area. A uniform piece of 25 acres of land has got road on its front side two sides of this piece of land are free and at the back long way away is Central Arid Zone. Paschimi Rajasthan Dugdh Utpadak Sahkari Sangh, Jaipur PRDUSS) was established in the year 1972, under the Operation Flood Programmed funds from D.P.A.P. were utilized for the construction of plant at Jaipur, and later on establish various chilling centers. Initially five districts of Jaipur, Pali, Jaisalmer, Barmer and Nagaur were included under PRDUSS. But Pali was hived off later and was made into an indepe