saras dairy

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An insightto saras dairyBy: Nehru Vinothini

Table contentIntroductionMission/visionManagement Production processProduction capacityproduct specificationProduct listMarketing & quality controlChannels of distributionHuman resource mgt. Financial departmentCorporate social responsibilityConclusion

Introduction small step was taken in March 1975

Under: Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur (popularly known as Jaipur Dairy)

Subsidiary: of sarasmilkfed

started with a beginning of procuring 250 liters of milk per day.Mission/visionThere Mission:

Saras Dairys heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers.

Their values:Our values reflect who we are & what we firmly believe in.

Their vision:Vision - Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers.

Management The arts of getting work done by peopleBoard of directors:

NAMES DESIGNATION Sh. Om Prakash PuniaChairman Sh. Ram Charan GurjarDirector Sh. Anandi Lal JatDirectorSh. Ram Khilari MeenaDirectorSmt. Manju Devi JatDirectorProcess

Production capacityThere are 30 Bulk Milk Cooler in 28 area in Jaipur and

its chilling power is 75000 liters

Covers over 1200 villages

Collects milk from milk producers members of over 1800 dairy cooperative societies

15 MT drying Capacity

Product specificationSTANDARED FULL CREAM


Product listPACKED MILK







MarketingSARAS Dairy sells its milk & milk products through a network of over 4500 retail outlets

spread over Jaipur city and near by 50 towns.

The retailers are the most important segments of Jaipur Dairy and are given all care and attention.

They are regularly trained on various aspects of Customer satisfaction

Quality controlMilk is tested for adulterations and quality

The less than 4C always

No contamination by human hands

The trucks that deliver milk have specified guidelines

Travel time between collection and distribution points is always less than 36 hours to ensure milk freshness.

Channel of distribution

Continued Supply of packed milk is made twice a day & star booths opened Prime locations for the feasibility of consumers.which are popularly known as Sangh Parlours/Shop Agencies/Private Parlours/ Star Booths /Institutions,that the consumer should not travel /walk more to fetch milk.

Human resource managementHuman resource management (HRM or simply HR) is a function in organizations designed to maximize employee performance in service of their employer's strategic objectives.

Hrm saras:

Friendly relationshipCare for workersTransparency in welfareDevelop human value

Financial department Finance is the most crucial part in any organization. Finance is required in each & every stage of the business.

Finance of saras:

Source of finance(long term sources , NDDP)

Main areas( Bk, B/s ,w/s)

Co-operative society

Corporate social responsibility Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.

Solar panel Rain water harvestingEffluent treatment plantSells 11000 ltrs ,loose milk reducing plastic bagsConclusions According to the analysis it has been assessed that the people have more faith in SARAS.

At present not a tough competition between all these.

Attract the consumers through there quality service and there supply services or some new attractive schemes etc.