Project Report on
CONSUMER AWARENESS TOWARDS SARAS PRODUCTsubmitted in partial fulfillment of the Post Graduation Degree of Master of Business Administration Submitted To Submitted by H.O.D OF COLLAGE moh. Imran Khan LUCKY INSTITUTE OF PROFESSIONAL STUDIES Near Akhaliya Circle, E.S.I. Hospital Road, Kamla Nehru Nagar, JODHPUR-342009 (RAJ)
EFACEMarketing is one most important function in Business. It is the discipline required to understand customers needs and the benefits. They Seek: No study can be termed complete if there is no practical experience. Hence need for training has become a real necessity. The training aims to prepare students through a process of practical experience. Practical exposure no doubt has contributed a significant amount of knowledge to me along with real life experience and was an ideal combination of academic knowledge and practical experience. Marketing activities can be regarded as life blood of all business concerns. In order to enhance the performance of marketing department and overall success of a business concern study of consumer behavior and their satisfaction sales and2 | Page
distribution channels, advertisement and competitive advantages is necessary. The performance of accompany is much important for an organization. Saras Dairy, Jodhpur is in fact a very ideal location to gain practical experience. I am sure the experience gained in short duration will go a long way in all my future endeavors.
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PREFACEThe main objective of summer training is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA programmed provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. In todaysglobalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that Experience is best teacher. I give my sincere thanks to Mr. Hari Singh Shekhawat for proper guidance and supervision for completion of the project and sharing his experiences which acted as a source of inspiration. Mohammad Imran Khan
ACKNOWLEDGEMENT4 | Page
It has been an enriching experience for me to undergo my summer training at SARAS DAIRY, which would not have possible without the goodwill and support of the people around. As a student of LUCKY INSTITUTE OF PROFESSIONAL STUDIES I would like to express my sincere thanks too all those who helped me during my practical training program. Words are insufficient to express my gratitude toward Mr. Hari Singh Shekhawat, Head of marketing Department for giving me opportunity to do this valuable project. I fall short of words in stating the magnitude of help provided by him in every stage of project. At last but not least my grateful thanks to all my faculty members for the proper guidance and assistance extended by them. I am also grateful to my parents, friends encourage & giving me moral support. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.
Mohammad Imran Khan
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CONTENTS1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.13.
14. 15. 16. 17. 18. 19. 20. 21. 22. 23.
Introduction to Indian dairies with its general review Introduction of Saras dairy Establishment formation & Management of Co-operative societies Aims & Objects Organization structure Organization set up of Saras dairy Introduction to marketing Marketing Saras dairy Market share of Milk products Types of Saras milk products Task Daily schedule Main Task & Targets Strategy Problems/constructions/Limitations Learning In The Executive Training Research Analysis along with pie chart, key finding & suggestions Analysis of survey My observation of Saras Dairy Recommendations Conclusions Questionnaire Bibliography
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INTRODUCTION TO INDIAN DAIRIESLot of Indian people start day with tea and milk. Milk is an essential factor of our daily life. In India milk business is very old. Dairy business adopt modern concept in 197 with the help of National Dairy Develop Board through Operation Flood Plan. In first section of this plan, selected ten states ,In which Mother Dairy was setup in Delhi, Mumbai, Chennai and Kolkata Our country is on first position in production of milk. But in filed per capita availability of milk is almost 900 gm while in INDIA it is almost 200 gm. The ideal average per capita availability of milk should be least 250gm.
GENEREAL REVIEW Indian Dairy emerging as sunrise industry and contributes significantly in generating small and marginal farmers of rural INDIA, besides providing food security INDIA is blessed with huge bovine population of 196 million cattle and 80 million buffaloes accounting for 51% if Asia and 19% of world bovine populationthe largest in the World. Milk production in INDIA has increased from 20 MILLON tones to during 1970 TO 77 million in 1999 which accounts for 20% of the world`s milk production and stood first in the world`s milk production and registering growth rate of 5% per year. Indias dairy industry generates an annual business of nearly Rs 88,000 Crore Dairy sector provides regular employment to 9.8 million people principal status and 8.6 million people in subsidiary status, which together constitute 5 percent of total work force Dairy development owes much to the Anand pattern of Cooperative7 | Page
The Dairy infrastructure now comprises 25 states federation 170 district milk unions and around 1,00,00 village cooperative societies, through which rural milk production and procurement system have been effectively linked to urban markets consumption centers. Operation flood brought milk revolution in the country by transforming dairying into a core economic activity. The main challenge before Indian dairy sector improving quality, developing international accepted products and stepping up global marketing strategy. The future of Indian Dairy industry is promising since its delicensing in 1992. The interest of multinational and Indian corporate in the industry has been growing, and the industrys growth potential is high as there is sufficient domestic demand and good scope for exports of milk products. India is emerging as one of the largest and fastest growing consumers market in the world with high income elasticity of demand of dairy products. Indian dairying is energy efficient labor incentive and ecological sound. Over 80% of milk sold in urban and semi urban areas is nonpasteurized from unorganized sector. THE overall market for liquid milk is growing 4 percent per annum.
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INTRODUCTION OF SARAS DAIRYThe Feeder Balancing Dairy Jodhpur is located on the out skirts of Jodhpur city in Heavy Industrial Area. A uniform piece of 25 acres of land has got road on its front side two sides of this piece of land are free and at the back long way away is Central Arid Zone. Paschimi RajasthanDugadh Utpadak Sahakari Sangh, (Jodhpur PRDUSS) was established in the year 1972, under the Operation Flood Programmed finds from D.P.A.P. were utilized for the construction of plant at Jodhpur, and later on the establish various chilling centers. Initially five districts of Jodhpur, Pali, Jaislmer, Barmer and Nagore were included under PRDUSS. But Pali was hived off later and was made into an independent union. Under Jodhpur Union the production of milk is one lack per day while consumption of milk is 73 thousand liters per day. The excess of milk (60 thousand liters) is send to the central dairy Delhi and Gujarat. At present 485 co-operative societies and 347milk collection canter are functioning where average production of milk is one lack thirty three thousand liters coming in Jodhpur dairy through 53,198 milk productions. Through increase milk production can fight with famine. Man district of Marwar faces with famine in every year but through increase in milk production they do earn money and get relief from famine. There is only source of earning money is selling of milk to DCS. They get payment in cash or bank account after days.9 | Page
According to dairy officers whenever falling famine in western Rajasthan, in dairy collection of mill increase. During the famine in Barmer and Jaisalmer district the collection of milk is increase 45,000 liter. In the last year, December the total collection of milk was 72,000 liter while this year it is reached 1, 17000 liter. Dairy provides animal food at cheap rate for maximum production of milk. In Barmer and Jaislmer village almost 24 bulk cooler through this the problem of farmer is eliminate. Whenever dairy vehicles reach late, milk keep in these bulk cooler. In the year November, 2005 after setup new milk centre at Bilara, the collection of milk was between 30 to 40 thousand liters.