PROJECT REPORT

Submitted by:- CHIMAN PAL

History of Jaipur dairy: 

Organization structure: It is a state level apex cooperative organization. The federation has a 15 Board Of directors. Develops village milk cooperative network. The federation has chief executive designed as managing

director.

Registered

Plant Commissioned

April 1984

Jaipur & Dausa

25 DCSStarted With

Coverage

APS

March 1975

June 1981

License capacity -: 6-7 LLPD

Install capacity -: 2 LLPD

Capacity of utilization -: 100%

There are 30 Bulk Milk Cooler in 28 area in Jaipur and its chilling power is 75000 liters

•Covers over 1200 villagesCovers over 1200 villages

•Collects milk from milk Collects milk from milk producers members of producers members of over 1800 dairy over 1800 dairy cooperative societiescooperative societies

•15 MT drying Capacity15 MT drying Capacity

PACKED MILK

DOUBLE TONED TONED STANDARD GOLD

MILK PRODUCT

CURD LASSI GHEE BUTTER CHHACH PANEER SHRIKHAND FLAVORED MILK ICE-CREAM RASGULLA

PACKING

SEPARATING

CHILLING

PASTEURISATION

CHILLING

RAW MILK

GOLD

STANDARD

TONED

DTM

Marketing is a societal process by which individuals and group Obtain what they need and want through creating offering and freely exchanging products and services of values with others.

Jaipur Dairy sells its milk & milk products through a network of over 4500 retail outlets spread over Jaipur city and near by 50 towns. The retailers are the most important segments of Jaipur Dairy and are given all care and attention. They are regularly trained on various aspects of Customer satisfaction

TO KNOW:◦Practical observation of industry.◦Analyze the structure and functional

areas.◦Knowledge about cooperatives societies.

Awareness abuot Saras milk:

According to the analysis it has been assessed that the people have more faith in SARAS.

At present not a tough competition between all these.

Attract the consumer’s through there quality service and there supply services or some new attractive schemes etc.

A company should try to improve the relation with the dealers.

Should try to provide a good quality of milk to the consumers.

Easy availability of the to milk the consumer’s. A company should try to find the new

consumer’s attractive schemes in every two months.

Advertisements should be cheap and attractive.

All the data and information had to be collected within the limited days.

accurate prediction was not possible The survey area was large and time was limited

Also there were huge constraints when it came to time as a one month