Work Profile

NAKUL CHATURVEDI nakulchat@gmail.com / 91 + 98911 27201 www.nakulchaturvedi.blogspot.in

Core Competencies: Analytical Skills | Problem Solving | Market Research | Team Leadership | Cross-functional Teams Management

Work Experience: Current Assignment Responsible for formulating Brand Strategy and Brand Communication for Videocon HA category at Corporate Level. Identifying and

selection of ideas and innovations in media to develop and strengthen the brand promise recall. – Managed the 50 meet program to boost sales in the festive season. – Conceptualized & working on a cross brand promotion for Washing Machine. – Refrigerator and AC product launch, Diwali Festive campaign. – Cater to regional requirements in terms of POS and activation & promotion.

Work Profile: Worked on launch and re-launch of various products across distant categories like automotive, FMCG, consumer electronics and durables, services, apparels. Key brand projects – Dabur Vatika Shampoo, Dabur Hajmola, Micromax, Volvo Cars, Future Brands and Videocon CE & HA.

Have efficiently managed different teams of size up to four people at a time. Key Assignments and Achievements : • Worked towards developing a positioning platform for Volvo XC60 different from their Global template of Safety. Also

conceptualized creation of a Macro Site for the launch. – it helped us to do sales beyond our target with 50% of target being met as pre-launch bookings.

• Conducted Path to Purchase research for developing BOPs for new products of Dabur Vatika Shampoo. The research was insightful and helped us introduce a major shift in terms of design.

• Successful product launches and re-positioning across diversified categories like consumer appliances, handsets, luxury cars and FMCG products.

• Conceptualized and executed activation for Micromax around the shutting down of Telegram Services by Indian Govt. Micromax - A tribute to the world's first SMS! https://www.youtube.com/watch?v=Tw0xRXh67tI

Organizations I worked with; Videocon Group of Industries – Deputy Marketing Manager – Brand Team (June 2015) Mar Comm. for Videocon from Rediffusion Y&R – Brand Partner (May 2014 – June 2015) Lowe Lintas – Sr. Brand Services Manager (November 2011 – May 2014) Pickle Lintas – Sr. Account Executive (April 2009 – October 2011) India Today – Marketing Executive (February 2008 – April 2009)

Education: MBA 2006-2008: Bharati Vidyapeeth Institute of Management and Research, Pune University. BBA [CAM] (computer aided management) 2003-2006: G.G.S.I.P University, Kashmere gate.

Micromax - Tribute to Telegram

• Situation

– Shutting down of telegram services due to low usage

• Challenge

– Micromax had zero flaunt value as a brand. No sense of prestige through ownership

• Objective

– Improving brand imagery

• Outcome

– 1500 people experienced the activation

– More than 5500 shared and about half a million people talked about it on social media

– Micromax technologies ltd established an experiential zone in the mall after the activity witnessing high involvement

Micromax - Tribute to Telegram

Volvo Stop Notch XC60

• Situation

– Launch of new SUV of Volvo in India

• Challenge

– Global positioning of Volvo on safety was not a hit in India

• Objective

– To launch a car successfully in the Indian market

• Solution – We positioned it as most high tech car based on it’s Auto Braking feature

• Outcome

– 47 Cars were pre-booked

– Annual target of 500 units was met in the year of launch

Videocon Aryabot Pre-Book Innovative campaign

• Situation

– AC season was up and production got delayed due to a software bug

• Challenge

– Capitalize on a new product during the season and achieve numbers and increase market share

• Objective

– To sell product before production to capture seasonal sales

• Solution – We did a PreBook campaign in a very innovative way

• Outcome

– Generated 1179 queries

– Prebooked 281 products in 10 days

– Campaign got covered by www.afaqs.com, www.adage.com etcetera.

– Ad was appreciated in the trade. Helped us up the imagery.

Chennai Free service camp

• Situation

– Chennai was hit by floods leaving lots of people stranded on the roads

• Challenge

– Getting Chennai back on track

• Objective

– To offer support to people

• Solution – We offered free service camps from 12 December 2015 to 26 January 2016

• Outcome

– More that 23000 customers availed and benefitted from our services

Chennai Free service camp