of 10 /10
Work Profile

Nakul Chaturvedi work profile

Embed Size (px)

Text of Nakul Chaturvedi work profile

  • Work Profile

  • NAKUL CHATURVEDI [email protected] / 91 + 98911 27201 www.nakulchaturvedi.blogspot.in

    Core Competencies: Analytical Skills | Problem Solving | Market Research | Team Leadership | Cross-functional Teams Management

    Work Experience: Current Assignment Responsible for formulating Brand Strategy and Brand Communication for Videocon HA category at Corporate Level. Identifying and

    selection of ideas and innovations in media to develop and strengthen the brand promise recall. Managed the 50 meet program to boost sales in the festive season. Conceptualized & working on a cross brand promotion for Washing Machine. Refrigerator and AC product launch, Diwali Festive campaign. Cater to regional requirements in terms of POS and activation & promotion.

    Work Profile: Worked on launch and re-launch of various products across distant categories like automotive, FMCG, consumer electronics and durables, services, apparels. Key brand projects Dabur Vatika Shampoo, Dabur Hajmola, Micromax, Volvo Cars, Future Brands and Videocon CE & HA.

    Have efficiently managed different teams of size up to four people at a time. Key Assignments and Achievements : Worked towards developing a positioning platform for Volvo XC60 different from their Global template of Safety. Also

    conceptualized creation of a Macro Site for the launch. it helped us to do sales beyond our target with 50% of target being met as pre-launch bookings.

    Conducted Path to Purchase research for developing BOPs for new products of Dabur Vatika Shampoo. The research was insightful and helped us introduce a major shift in terms of design.

    Successful product launches and re-positioning across diversified categories like consumer appliances, handsets, luxury cars and FMCG products.

    Conceptualized and executed activation for Micromax around the shutting down of Telegram Services by Indian Govt. Micromax - A tribute to the world's first SMS! https://www.youtube.com/watch?v=Tw0xRXh67tI

    Organizations I worked with; Videocon Group of Industries Deputy Marketing Manager Brand Team (June 2015) Mar Comm. for Videocon from Rediffusion Y&R Brand Partner (May 2014 June 2015) Lowe Lintas Sr. Brand Services Manager (November 2011 May 2014) Pickle Lintas Sr. Account Executive (April 2009 October 2011) India Today Marketing Executive (February 2008 April 2009)

    Education: MBA 2006-2008: Bharati Vidyapeeth Institute of Management and Research, Pune University. BBA [CAM] (computer aided management) 2003-2006: G.G.S.I.P University, Kashmere gate.

    mailto:[email protected]://www.nakulchaturvedi.blogspot.in/https://www.youtube.com/watch?v=Tw0xRXh67tI

  • Micromax - Tribute to Telegram

    Situation

    Shutting down of telegram services due to low usage

    Challenge

    Micromax had zero flaunt value as a brand. No sense of prestige through ownership

    Objective

    Improving brand imagery

    Outcome

    1500 people experienced the activation

    More than 5500 shared and about half a million people talked about it on social media

    Micromax technologies ltd established an experiential zone in the mall after the activity witnessing high involvement

  • Micromax - Tribute to Telegram

  • Volvo Stop Notch XC60

    Situation

    Launch of new SUV of Volvo in India

    Challenge

    Global positioning of Volvo on safety was not a hit in India

    Objective

    To launch a car successfully in the Indian market

    Solution We positioned it as most high tech car based on its Auto Braking feature

    Outcome

    47 Cars were pre-booked

    Annual target of 500 units was met in the year of launch

  • Videocon Aryabot Pre-Book Innovative campaign

    Situation

    AC season was up and production got delayed due to a software bug

    Challenge

    Capitalize on a new product during the season and achieve numbers and increase market share

    Objective

    To sell product before production to capture seasonal sales

    Solution We did a PreBook campaign in a very innovative way

    Outcome

    Generated 1179 queries

    Prebooked 281 products in 10 days

    Campaign got covered by www.afaqs.com, www.adage.com etcetera.

    Ad was appreciated in the trade. Helped us up the imagery.

    http://www.afaqs.com/http://www.adage.com/

  • Chennai Free service camp

    Situation

    Chennai was hit by floods leaving lots of people stranded on the roads

    Challenge

    Getting Chennai back on track

    Objective

    To offer support to people

    Solution We offered free service camps from 12 December 2015 to 26 January 2016

    Outcome

    More that 23000 customers availed and benefitted from our services

  • Chennai Free service camp