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ENGLISH 2 + EPCPresentation Slides for Report

1. Ignatius Jee Shao Iang2. Erica Chin3. Yong Man Kit4. Vincent Foong Wing Hoe5. Pe Zhi Yong

Group Members:

History of Barber- One of the oldest profession in the world

- Barbering was practised by prehistoric human way back in the glacier age

- Used to do weird stuff like surgery, bloodletting, extracting teeth, herbs administration

- Was known as barber-surgeon for more than 1000 years

- A degradation of barber art causes a downfall in the field

- Causes barbers to be group in the lowest social strata

Barber

Son and Dad Barber Garage Barbershopin Georgetown, Penang in Kota Damansara, KL

Implementing an unique theme in a business proved to be extremely successful.

Location (Map)

Son and Dad Barber Garage Barbershop

53A, Acheh St, Pinang George Town, Pulau Pinang, Malaysia, 10200

No 25, Jalan Teknologi 3/6B, The Core Sunsuria, Kota Damansara, Petaling Jaya, Malaysia

History - Son and Dad Barber

- Business started in 2004, founded by Elyas Yunoos

- The founder was inspired by his father who was a hair stylist in the 1980s

- The shop used to be a hair salon until the year of 2011, where it became a

barber shop

- Used to be located at a small street behind Acheh Mosque

- Its new location provided tons of publicity as it is at a core zone

- The business is now extremely successful with estimated around 30

customer per day.

History - Garage Barbershop- Business started in 2002, founded by Jay (Muhammad Firdaus)

- started learning hairdressing due to his love towards fashion at the age of 21

- worked in Penang as a part-timer one year after finishing his study

- moved to KL and worked in the extremely famous Joe’s Barber located at SS15, Subang as a

lead barber

- After quitting his job due to personal issue, he started his own shop which is Garage

Barbershop

- Named Garage Barbershop due to it started in a garage

- Opened his own shop in Sri Gombak after having a great business

- Recently opened a new branch in Kota Damansara, which is where we went for interview

Brief Description Son and Dad Barber Garage Barbershop

● Founded in 2004 by Elyas Yunoos

● Family business

● Provide haircut, shaving and hot

towel service (no kid service)

● Also sell pomades

● Customers are mostly regular

customers

● Small business

● No branches

● Open from 11am to 10pm

● Off on Friday

● Founded in 2002 by Muhammad

Firdaus (Jay)

● Is its own brand

● Provide haircut and shaving

● Has one branch

● Old shop located at Sri Gombak

● Open from 2pm to 10pm

● Off on Monday

FacilitiesSon and Dad Barber Garage Barbershop

● 4 barber chairs and mirrors

● A long bench made of planks

and tires

● Several Air-conditioners

● 2 couch outside the shop

● Plentiful of lights (to make

sure the barbers can focus on

their work)

● 4 Hardware cases with barber

tools

● TV

● Washroom

● 2 barber chair (+ 1 for decorative

purpose)

● Multiple mirrors

● Several Air-conditioners

● 2 wooden old school-esque couch

outside the shop

● Plentiful of lights (to make sure

the barbers can focus on their

work)

Services and Price


Interior Design and Decoration - Son and Dad Barber

Posters Outdoor

Posters Indoor

Old school barber tools

Music box

View of interior

Interior Design and Decorations - Garage Barbershop

Outdoor View Indoor View Recycled Furnitures

Son and Dad Barber

Competitors

Garage Barbershop

New Light Hairdressing Salon

Hun Hoe Barber

Snob Hairdressing

Joe’s Barbershop & Kitchen

Shino Barbershop

Anas Barbershop


Competing Strategy

● RM30-40● No extra during peak season

Pricing ● RM10-20● Charge RM3-5 during peak season

● Hipster signage (hand-drawn)● Through social media● Price written on a blackboard

outside the shop

Advertisement ● Very distinct signage● Through websites and social media● Price written on a blackboard

outside the shop

● Haircut● Hot towel● Shaving● Selling pomades

Services ● Haircut● Shaving● Kid haircut

● give a 1970’s classic-esque vibe Atmosphere ● very stylish and give a garagey feel

● Experienced barbers● Very kind● Uses high quality pomades from

both local and America

Quality of Service and Product

● Experienced and talented head barber

● Very kind● Uses high quality pomades

● No kid haircut● Sell pomades

Services ● Has kid haircut

● 1 senior barber● 3 junior barbers● 1 cashier

Workers ● 2 senior barbers● 6 junior barbers● 2 cashiers

● Expand business Future plans ● Establish more branches

● Shop located on a busy street● Cool theme● Sell high quality pomades

Strategy ● Extremely talented and experienced barber

● Elyas Yunoos Founder ● Muhammad Firdaus (Jay)

● Georgetown, Penang Location ● Kota Damansara, KL

● 11a.m. - 10p.m. Business Hours ● 2p.m.- 11p.m.

● Mostly regular customers● No kids service

Target Market ● Male adults age between 25-35yo

● RM30 to RM40 Price Range ● RM15 to RM20● RM10 for kids


Obstacle faced by new business

1. Lack of publicity- not having at publicity from the start leads to low amount of customer

1. Lack of skillful worker- new shops usually have little to no experienced workers, which might cause

dissatisfaction in customers

1. Customer’s preference- everyone has their own barber/salon preference and will hardly try out a new

shop

Recommendation


1. Space

Consider expanding the shop as it can only

accomodate one customer at a time.

2. Pricing

The price range (RM30-40) is quite high. Lowering the price might help attracting new customers.

1. Location

Located at a industrial area with low population.

Moving to a highly populated area might help boost

the business.

2. Product and Service

Consider providing service to woman and hot towel service.

Conclusion

Son and Dad Barber● Located in Penang● Family business ● having plan to expand the business● providing hair cut services and sell

pomades● More experience in the market

Garage Barbershop

● Located in Kuala Lumpur

● A hobby rather than job

● having plan to expand the business

● providing adult and kid haircut only

● Relatively newer to the market