xxix
DAFTAR ISI
Lembar Judul Tugas Akhir ........................................................................... i
Lembar Pernyataan Keaslian Tugas Akhir ................................................... ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................. v
Lembar Persetujuan dan Pengesahan Tugas Akhir ...................................... viii
Lembar Konsultasi Tugas Akhir................................................................... xii
Kata Pengantar ............................................................................................. xxi
Abstraks ........................................................................................................ xxvii
Daftar Isi ....................................................................................................... xxix
Daftar Gambar .............................................................................................. xxxi
Daftar Tabel .................................................................................................. xxxii
Daftar Lampiran............................................................................................ xxxiii
BAB I PENDAHULUAN ................................................................... 1
1.1.Latar Belakang ................................................................... 1
1.2.Maksud dan Tujuan ............................................................ 4
1.3.Metode Perancangan ..........................................................
1.3.1.Metode Pengumpulan Data ......................................
1.Observasi ................................................................
2.Wawancara .............................................................
3.Kepustakaan ...........................................................
4.Dokumentasi ...........................................................
1.3.2.Metode Analisa Data ................................................
1.Metode Kualitatif ....................................................
2.Metode Deskriptif ...................................................
3.Metode Kualitatif Deskriptif ..................................
4
4
4
5
7
8
9
9
9
10
1.4.Ruang Lingkup ................................................................... 10
BAB II STUDI LITERATURE .......................................................... 12
2.1.Umum .................................................................................
2.1.1.Pengertian Public Relations ......................................
2.1.2.Fungsi Public Relations .............................................
2.1.3.Ruang Lingkup Public Relations ...............................
2.1.4.Peran Public Relations ..............................................
12
12
13
15
17
2.2.Studi Literature ...................................................................
2.2.1.Pengertian Perancangan ............................................
2.2.2.Media Komunikasi Public Relations .........................
2.2.3.Publik Internal Public Relations ................................
2.2.4.In House Journal .......................................................
2.2.5.Newsletter ..................................................................
19
19
20
21
23
25
BAB III PERANCANGAN NEWSLETTER ...................................... 29
3.1.Konsep Perancangan ...........................................................
3.1.1.Analisis Situasi Perusahaan .......................................
29
29
xxx
a.Sejarah .....................................................................
b.Visi Misi .................................................................
b.Struktur Organisasi .................................................
c.Potensi Perusahaan ..................................................
d.In House Journal yang Pernah Ada ........................
e.Kondisi Khusus yang Mengharuskan Kehadiran
Program Public Relations ........................................
3.1.2 Permasalahan ..............................................................
3.1.3 Konsep Kreatif ...........................................................
a.Bentuk In House Journal ........................................
b.Tujuan Penerbitan ...................................................
c.Target Khalayak ......................................................
d.Perwajahan ..............................................................
1.Cover ....................................................................
2.Layout ...................................................................
a.Elemen Teks .......................................................
b.Elemen Visual ....................................................
c.Invisible Elemen .................................................
3.Komposisi Isi .......................................................
e.Rubrikasi .................................................................
f.Format ......................................................................
29
30
31
33
33
34
35
36
36
37
37
38
38
39
40
41
42
42
43
45
3.2.Time Table dan Anggaran ..................................................
3.2.1.Time Table .................................................................
3.2.2.Anggaran ...................................................................
46
46
47
3.3.Eksekusi Karya ................................................................... 48
3.4.Kendala dan Pemecahan ..................................................... 66
BAB IV PENUTUP ............................................................................... 67
4.1.Kesimpulan ......................................................................... 67
4.2.Saran ................................................................................... 68
DAFTAR PUSTAKA .................................................................................. 69
DAFTAR RIWAYAT HIDUP .................................................................... 71
SURAT KETERANGAN PKL/RISET ...................................................... 74
LAMPIRAN-LAMPIRAN .......................................................................... 81
xxxi
DAFTAR GAMBAR
Halaman
1. Gambar III.1 Struktur Organisasi......................................................... 32
2. Gambar III.2 Artikel yang rutin diterbitkan di website TALKINC............. 34
3. Gambar III.3 Halaman Cover Depan................................................... 48
4. Gambar III.4 Halaman Daftar Isi......................................................... 48
5. Gambar III.5 Halaman Daftar Isi......................................................... 49
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
Gambar III.6
Gambar III.7
Gambar III.8
Gambar III.9
Gambar III.10
Gambar III.11
Gambar III.12
Gambar III.13
Gambar III.14
Gambar III.15
Gambar III.16
Gambar III.17
Gambar III.18
Gambar III.19
Gambar III.20
Gambar III.21
Gambar III.22
Gambar III.23
Gambar III.24
Gambar III.25
Gambar III.26
Gambar III.27
Gambar III.28
Gambar III.29
Gambar III.30
Gambar III.31
Gambar III.32
Gambar III.33
Gambar III.34
Gambar III.35
Gambar III.36
Gambar III.37
Gambar III.38
Halaman Salam Redaksi.................................................
Halaman Rubrik Highlight.............................................
Halaman Rubrik Highlight.............................................
Halaman Rubrik Highlight.............................................
Halaman Rubrik Highlight.............................................
Halaman Rubrik Highlight.............................................
Halaman Rubrik News....................................................
Halaman Rubrik News....................................................
Halaman Rubrik News....................................................
Halaman Rubrik News....................................................
Halaman Rubrik News....................................................
Halaman Rubrik News....................................................
Halaman Rubrik News....................................................
Halaman Rubrik Sosok...................................................
Halaman Rubrik IPTEK.................................................
Halaman Rubrik IPTEK.................................................
Halaman Rubrik Lifestyle...............................................
Halaman Rubrik Lifestyle...............................................
Halaman Rubrik Kesehatan............................................
Halaman Rubrik Kesehatan............................................
Halaman Rubrik Kuis.....................................................
Halaman Rubrik Kuis.....................................................
Halaman Rubrik Event...................................................
Halaman Rubrik Event...................................................
Halaman Rubrik Event...................................................
Halaman Rubrik Event...................................................
Halaman Rubrik Tips & Trik.........................................
Halaman Rubrik Tips & Trik.........................................
Halaman Rubrik Artikel.................................................
Halaman Rubrik Artikel.................................................
Halaman Rubrik Resensi................................................
Halaman Bibliografi Penulis..........................................
Halaman Cover Belakang...............................................
49
50
50
51
51
52
52
53
53
54
54
55
55
56
56
57
57
58
58
59
59
60
60
61
61
62
62
63
63
64
64
65
65
xxxii
DAFTAR TABEL
Halaman
1. Tabel III.1 Time Table ........................................................................... 46
2. Tabel III.2 Anggaran .............................................................................. 47
xxxiii
DAFTAR LAMPIRAN
Halaman
A.1 Lembar Berita Acara Bimbingan Tugas Akhir........................................... 82
A.2
A.3
B.1
B.2
C.1
Lembar Berita Acara Bimbingan Tugas Akhir...........................................
Lembar Berita Acara Perusahaan...............................................................
Wawancara dengan Key..............................................................................
Wawancara dengan Informan.....................................................................
Dokumentasi...............................................................................................
88
94
100
105
114
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