Daftar Isi

Lembar Judul Tugas Akhir ...........................................................................i

Lembar Pernyataan Tugas Akhir ..................................................................ii

Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ..............................iii

Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................iv

Lembar Konsultasi Tugas Akhir ...................................................................v

Kata Pengantar ..............................................................................................vi

Abstrak ........................................................................................................viii

Daftar Isi .......................................................................................................x

Daftar Gambar ..............................................................................................xiii

Daftar Tabel ..................................................................................................xiv

Daftar Lampiran ............................................................................................xii

BAB I PENDAHULUAN ........................................................................1

1.1 Latar Belakang .........................................................................1

1.2 Maksud dan Tujuan .................................................................3

1.2.1. Maksud ...........................................................................3

1.2.2. Tujuan ............................................................................3

1.3. Teknik Pengumpulan Data.......................................................4

1.3.1. Metode Pengumpulan Data ............................................4

1. Observasi ....................................................................4

2. Wawancara .................................................................4

3. Studi Pustaka ..............................................................5

4. Dokumentasi ..............................................................6

1.3.2. Metode Analisa Data ......................................................7

BAB II LANDASAN TEORI ...................................................................10

2.1 Umum ......................................................................................10

2.1.1. Definisi Public Relations ...............................................10

2.1.2. Fungsi Public Relations .................................................11

2.1.3. Tugas Public Relations ..................................................12

2.1.4. Ruang Lingkup Public Relations ...................................14

2.1.5. Peran Public Relations ......................................................15

2.1.6. Perencanaan program Public Relations ............................16

2.1.7. Proses perencanaanKerja Public Relations .......................18

2.2 Studi Literatur ..........................................................................19

2.2.1. Perancangan ........................................................................................19

2.2.2. Company Profile .................................................................................20

2.2.3. Media Informasi ..................................................................................26

2.2.4. Klien ....................................................................................27

BAB III PEMBAHASAN ...........................................................................30

3.1. Konsep Perancangan ...............................................................30

3.1.1. Tinjauan Perusahaan ......................................................30

1. Sejarah, Visi dan Misi Perusahaan ............................30

2. Potensi Perusahaan ....................................................31

3. Struktur Organisasi ....................................................31

4. Kondisi Khusus Program PR .....................................32

3.1.2. Peran Strategi PR ...........................................................32

3.1.3. Konsep Kreatif ..............................................................33

1. Bentuk .......................................................................33

2. Tujuan Company Profile ...........................................33

3. Target Khalayak ........................................................33

4. Perwajahan ................................................................33

3.2. Eksekusi Karya .......................................................................38

3.3. Time Table dan Anggaran ......................................................49

3.3.1. Time Table ....................................................................49

3.3.2. Anggaran .......................................................................50

3.4. Kendala dan Pemecahan .........................................................50

3.4.1. Kendala .........................................................................50

3.4.2. Pemecahan ....................................................................50

BAB IV PENUTUP .....................................................................................52

4.1. Kesimpulan .............................................................................52

4.2. Saran .......................................................................................52

DAFTAR PUSTAKA ..................................................................................53

DAFTAR RIWAYAT HIDUP ...................................................................56

SURAT KETERANGAN PKL/RISET

SURAT PERSETUJUAN HASIL KARYA

SURAT PERSETUJUAN PEMBUATAN KARYA

SURAT PENILAIAN HASIL KARYA