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Daftar Isi Lembar Judul Tugas Akhir ...........................................................................i Lembar Pernyataan Tugas Akhir ..................................................................ii Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ..............................iii Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................iv Lembar Konsultasi Tugas Akhir ...................................................................v Kata Pengantar ..............................................................................................vi Abstrak ........................................................................................................viii Daftar Isi .......................................................................................................x Daftar Gambar ..............................................................................................xiii Daftar Tabel ..................................................................................................xiv Daftar Lampiran ............................................................................................xii BAB I PENDAHULUAN ........................................................................1 1.1 Latar Belakang .........................................................................1 1.2 Maksud dan Tujuan .................................................................3 1.2.1. Maksud ...........................................................................3 1.2.2. Tujuan ............................................................................3 1.3. Teknik Pengumpulan Data.......................................................4 1.3.1. Metode Pengumpulan Data ............................................4 1. Observasi ....................................................................4 2. Wawancara .................................................................4 3. Studi Pustaka ..............................................................5 4. Dokumentasi ..............................................................6 1.3.2. Metode Analisa Data ......................................................7 BAB II LANDASAN TEORI ...................................................................10 2.1 Umum ......................................................................................10 2.1.1. Definisi Public Relations ...............................................10 2.1.2. Fungsi Public Relations .................................................11 2.1.3. Tugas Public Relations ..................................................12

Daftar IsiDaftar Isi Lembar Judul Tugas Akhir .....i Lembar Pernyataan Tugas Akhir .....ii Lembar Pernyataan Persetujuan Publikasi Karya Lembar Persetujuan dan Pengesahan Tugas Akhir

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Text of Daftar IsiDaftar Isi Lembar Judul Tugas Akhir .....i Lembar Pernyataan Tugas Akhir .....ii Lembar...

  • Daftar Isi

    Lembar Judul Tugas Akhir ...........................................................................i

    Lembar Pernyataan Tugas Akhir ..................................................................ii

    Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ..............................iii

    Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................iv

    Lembar Konsultasi Tugas Akhir ...................................................................v

    Kata Pengantar ..............................................................................................vi

    Abstrak ........................................................................................................viii

    Daftar Isi .......................................................................................................x

    Daftar Gambar ..............................................................................................xiii

    Daftar Tabel ..................................................................................................xiv

    Daftar Lampiran ............................................................................................xii

    BAB I PENDAHULUAN ........................................................................1

    1.1 Latar Belakang .........................................................................1

    1.2 Maksud dan Tujuan .................................................................3

    1.2.1. Maksud ...........................................................................3

    1.2.2. Tujuan ............................................................................3

    1.3. Teknik Pengumpulan Data.......................................................4

    1.3.1. Metode Pengumpulan Data ............................................4

    1. Observasi ....................................................................4

    2. Wawancara .................................................................4

    3. Studi Pustaka ..............................................................5

    4. Dokumentasi ..............................................................6

    1.3.2. Metode Analisa Data ......................................................7

    BAB II LANDASAN TEORI ...................................................................10

    2.1 Umum ......................................................................................10

    2.1.1. Definisi Public Relations ...............................................10

    2.1.2. Fungsi Public Relations .................................................11

    2.1.3. Tugas Public Relations ..................................................12

  • 2.1.4. Ruang Lingkup Public Relations ...................................14

    2.1.5. Peran Public Relations ......................................................15

    2.1.6. Perencanaan program Public Relations ............................16

    2.1.7. Proses perencanaanKerja Public Relations .......................18

    2.2 Studi Literatur ..........................................................................19

    2.2.1. Perancangan ........................................................................................19

    2.2.2. Company Profile .................................................................................20

    2.2.3. Media Informasi ..................................................................................26

    2.2.4. Klien ....................................................................................27

    BAB III PEMBAHASAN ...........................................................................30

    3.1. Konsep Perancangan ...............................................................30

    3.1.1. Tinjauan Perusahaan ......................................................30

    1. Sejarah, Visi dan Misi Perusahaan ............................30

    2. Potensi Perusahaan ....................................................31

    3. Struktur Organisasi ....................................................31

    4. Kondisi Khusus Program PR .....................................32

    3.1.2. Peran Strategi PR ...........................................................32

    3.1.3. Konsep Kreatif ..............................................................33

    1. Bentuk .......................................................................33

    2. Tujuan Company Profile ...........................................33

    3. Target Khalayak ........................................................33

    4. Perwajahan ................................................................33

    3.2. Eksekusi Karya .......................................................................38

    3.3. Time Table dan Anggaran ......................................................49

    3.3.1. Time Table ....................................................................49

    3.3.2. Anggaran .......................................................................50

    3.4. Kendala dan Pemecahan .........................................................50

    3.4.1. Kendala .........................................................................50

    3.4.2. Pemecahan ....................................................................50

    BAB IV PENUTUP .....................................................................................52

    4.1. Kesimpulan .............................................................................52

  • 4.2. Saran .......................................................................................52

    DAFTAR PUSTAKA ..................................................................................53

    DAFTAR RIWAYAT HIDUP ...................................................................56

    SURAT KETERANGAN PKL/RISET

    SURAT PERSETUJUAN HASIL KARYA

    SURAT PERSETUJUAN PEMBUATAN KARYA

    SURAT PENILAIAN HASIL KARYA