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DAFTAR ISI - Bina Sarana Informatika ... xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

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Text of DAFTAR ISI - Bina Sarana Informatika ... xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar...

  • xxix

    DAFTAR ISI

    Lembar Judul Tugas Akhir ........................................................................... i

    Lembar Pernyataan Keaslian Tugas Akhir ................................................... ii

    Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................. v

    Lembar Persetujuan dan Pengesahan Tugas Akhir ...................................... viii

    Lembar Konsultasi Tugas Akhir................................................................... xii

    Kata Pengantar ............................................................................................. xxi

    Abstraks ........................................................................................................ xxvii

    Daftar Isi ....................................................................................................... xxix

    Daftar Gambar .............................................................................................. xxxi

    Daftar Tabel .................................................................................................. xxxii

    Daftar Lampiran............................................................................................ xxxiii

    BAB I PENDAHULUAN ................................................................... 1

    1.1.Latar Belakang ................................................................... 1

    1.2.Maksud dan Tujuan ............................................................ 4

    1.3.Metode Perancangan ..........................................................

    1.3.1.Metode Pengumpulan Data ......................................

    1.Observasi ................................................................

    2.Wawancara .............................................................

    3.Kepustakaan ...........................................................

    4.Dokumentasi ...........................................................

    1.3.2.Metode Analisa Data ................................................

    1.Metode Kualitatif ....................................................

    2.Metode Deskriptif ...................................................

    3.Metode Kualitatif Deskriptif ..................................

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    1.4.Ruang Lingkup ................................................................... 10

    BAB II STUDI LITERATURE .......................................................... 12

    2.1.Umum .................................................................................

    2.1.1.Pengertian Public Relations ......................................

    2.1.2.Fungsi Public Relations .............................................

    2.1.3.Ruang Lingkup Public Relations ...............................

    2.1.4.Peran Public Relations ..............................................

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    2.2.Studi Literature ...................................................................

    2.2.1.Pengertian Perancangan ............................................

    2.2.2.Media Komunikasi Public Relations .........................

    2.2.3.Publik Internal Public Relations ................................

    2.2.4.In House Journal .......................................................

    2.2.5.Newsletter ..................................................................

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    BAB III PERANCANGAN NEWSLETTER ...................................... 29

    3.1.Konsep Perancangan ...........................................................

    3.1.1.Analisis Situasi Perusahaan .......................................

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    a.Sejarah .....................................................................

    b.Visi Misi .................................................................

    b.Struktur Organisasi .................................................

    c.Potensi Perusahaan ..................................................

    d.In House Journal yang Pernah Ada ........................

    e.Kondisi Khusus yang Mengharuskan Kehadiran

    Program Public Relations ........................................

    3.1.2 Permasalahan ..............................................................

    3.1.3 Konsep Kreatif ...........................................................

    a.Bentuk In House Journal ........................................

    b.Tujuan Penerbitan ...................................................

    c.Target Khalayak ......................................................

    d.Perwajahan ..............................................................

    1.Cover ....................................................................

    2.Layout ...................................................................

    a.Elemen Teks .......................................................

    b.Elemen Visual ....................................................

    c.Invisible Elemen .................................................

    3.Komposisi Isi .......................................................

    e.Rubrikasi .................................................................

    f.Format ......................................................................

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    3.2.Time Table dan Anggaran ..................................................

    3.2.1.Time Table .................................................................

    3.2.2.Anggaran ...................................................................

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    3.3.Eksekusi Karya ................................................................... 48

    3.4.Kendala dan Pemecahan ..................................................... 66

    BAB IV PENUTUP ............................................................................... 67

    4.1.Kesimpulan ......................................................................... 67

    4.2.Saran ................................................................................... 68

    DAFTAR PUSTAKA .................................................................................. 69

    DAFTAR RIWAYAT HIDUP .................................................................... 71

    SURAT KETERANGAN PKL/RISET ...................................................... 74

    LAMPIRAN-LAMPIRAN .......................................................................... 81

  • xxxi

    DAFTAR GAMBAR

    Halaman

    1. Gambar III.1 Struktur Organisasi......................................................... 32

    2. Gambar III.2 Artikel yang rutin diterbitkan di website TALKINC............. 34

    3. Gambar III.3 Halaman Cover Depan................................................... 48

    4. Gambar III.4 Halaman Daftar Isi......................................................... 48

    5. Gambar III.5 Halaman Daftar Isi......................................................... 49

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    Halaman Salam Redaksi.................................................

    Halaman Rubrik Highlight.............................................

    Halaman Rubrik Highlight.............................................

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    Halaman Rubrik Highlight.............................................

    Halaman Rubrik News....................................................

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    Halaman Rubrik News....................................................

    Halaman Rubrik News....................................................

    Halaman Rubrik

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