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xxix DAFTAR ISI Lembar Judul Tugas Akhir ........................................................................... i Lembar Pernyataan Keaslian Tugas Akhir ................................................... ii Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................. v Lembar Persetujuan dan Pengesahan Tugas Akhir ...................................... viii Lembar Konsultasi Tugas Akhir................................................................... xii Kata Pengantar ............................................................................................. xxi Abstraks ........................................................................................................ xxvii Daftar Isi ....................................................................................................... xxix Daftar Gambar .............................................................................................. xxxi Daftar Tabel .................................................................................................. xxxii Daftar Lampiran............................................................................................ xxxiii BAB I PENDAHULUAN ................................................................... 1 1.1.Latar Belakang ................................................................... 1 1.2.Maksud dan Tujuan ............................................................ 4 1.3.Metode Perancangan .......................................................... 1.3.1.Metode Pengumpulan Data ...................................... 1.Observasi ................................................................ 2.Wawancara ............................................................. 3.Kepustakaan ........................................................... 4.Dokumentasi ........................................................... 1.3.2.Metode Analisa Data ................................................ 1.Metode Kualitatif .................................................... 2.Metode Deskriptif ................................................... 3.Metode Kualitatif Deskriptif .................................. 4 4 4 5 7 8 9 9 9 10 1.4.Ruang Lingkup ................................................................... 10 BAB II STUDI LITERATURE .......................................................... 12 2.1.Umum ................................................................................. 2.1.1.Pengertian Public Relations ...................................... 2.1.2.Fungsi Public Relations ............................................. 2.1.3.Ruang Lingkup Public Relations ............................... 2.1.4.Peran Public Relations .............................................. 12 12 13 15 17 2.2.Studi Literature ................................................................... 2.2.1.Pengertian Perancangan ............................................ 2.2.2.Media Komunikasi Public Relations ......................... 2.2.3.Publik Internal Public Relations ................................ 2.2.4.In House Journal ....................................................... 2.2.5.Newsletter .................................................................. 19 19 20 21 23 25 BAB III PERANCANGAN NEWSLETTER ...................................... 29 3.1.Konsep Perancangan ........................................................... 3.1.1.Analisis Situasi Perusahaan ....................................... 29 29

DAFTAR ISI - Bina Sarana Informatika...xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

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Page 1: DAFTAR ISI - Bina Sarana Informatika...xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

xxix

DAFTAR ISI

Lembar Judul Tugas Akhir ........................................................................... i

Lembar Pernyataan Keaslian Tugas Akhir ................................................... ii

Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................. v

Lembar Persetujuan dan Pengesahan Tugas Akhir ...................................... viii

Lembar Konsultasi Tugas Akhir................................................................... xii

Kata Pengantar ............................................................................................. xxi

Abstraks ........................................................................................................ xxvii

Daftar Isi ....................................................................................................... xxix

Daftar Gambar .............................................................................................. xxxi

Daftar Tabel .................................................................................................. xxxii

Daftar Lampiran............................................................................................ xxxiii

BAB I PENDAHULUAN ................................................................... 1

1.1.Latar Belakang ................................................................... 1

1.2.Maksud dan Tujuan ............................................................ 4

1.3.Metode Perancangan ..........................................................

1.3.1.Metode Pengumpulan Data ......................................

1.Observasi ................................................................

2.Wawancara .............................................................

3.Kepustakaan ...........................................................

4.Dokumentasi ...........................................................

1.3.2.Metode Analisa Data ................................................

1.Metode Kualitatif ....................................................

2.Metode Deskriptif ...................................................

3.Metode Kualitatif Deskriptif ..................................

4

4

4

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9

9

9

10

1.4.Ruang Lingkup ................................................................... 10

BAB II STUDI LITERATURE .......................................................... 12

2.1.Umum .................................................................................

2.1.1.Pengertian Public Relations ......................................

2.1.2.Fungsi Public Relations .............................................

2.1.3.Ruang Lingkup Public Relations ...............................

2.1.4.Peran Public Relations ..............................................

12

12

13

15

17

2.2.Studi Literature ...................................................................

2.2.1.Pengertian Perancangan ............................................

2.2.2.Media Komunikasi Public Relations .........................

2.2.3.Publik Internal Public Relations ................................

2.2.4.In House Journal .......................................................

2.2.5.Newsletter ..................................................................

19

19

20

21

23

25

BAB III PERANCANGAN NEWSLETTER ...................................... 29

3.1.Konsep Perancangan ...........................................................

3.1.1.Analisis Situasi Perusahaan .......................................

29

29

Page 2: DAFTAR ISI - Bina Sarana Informatika...xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

xxx

a.Sejarah .....................................................................

b.Visi Misi .................................................................

b.Struktur Organisasi .................................................

c.Potensi Perusahaan ..................................................

d.In House Journal yang Pernah Ada ........................

e.Kondisi Khusus yang Mengharuskan Kehadiran

Program Public Relations ........................................

3.1.2 Permasalahan ..............................................................

3.1.3 Konsep Kreatif ...........................................................

a.Bentuk In House Journal ........................................

b.Tujuan Penerbitan ...................................................

c.Target Khalayak ......................................................

d.Perwajahan ..............................................................

1.Cover ....................................................................

2.Layout ...................................................................

a.Elemen Teks .......................................................

b.Elemen Visual ....................................................

c.Invisible Elemen .................................................

3.Komposisi Isi .......................................................

e.Rubrikasi .................................................................

f.Format ......................................................................

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45

3.2.Time Table dan Anggaran ..................................................

3.2.1.Time Table .................................................................

3.2.2.Anggaran ...................................................................

46

46

47

3.3.Eksekusi Karya ................................................................... 48

3.4.Kendala dan Pemecahan ..................................................... 66

BAB IV PENUTUP ............................................................................... 67

4.1.Kesimpulan ......................................................................... 67

4.2.Saran ................................................................................... 68

DAFTAR PUSTAKA .................................................................................. 69

DAFTAR RIWAYAT HIDUP .................................................................... 71

SURAT KETERANGAN PKL/RISET ...................................................... 74

LAMPIRAN-LAMPIRAN .......................................................................... 81

Page 3: DAFTAR ISI - Bina Sarana Informatika...xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

xxxi

DAFTAR GAMBAR

Halaman

1. Gambar III.1 Struktur Organisasi......................................................... 32

2. Gambar III.2 Artikel yang rutin diterbitkan di website TALKINC............. 34

3. Gambar III.3 Halaman Cover Depan................................................... 48

4. Gambar III.4 Halaman Daftar Isi......................................................... 48

5. Gambar III.5 Halaman Daftar Isi......................................................... 49

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Gambar III.6

Gambar III.7

Gambar III.8

Gambar III.9

Gambar III.10

Gambar III.11

Gambar III.12

Gambar III.13

Gambar III.14

Gambar III.15

Gambar III.16

Gambar III.17

Gambar III.18

Gambar III.19

Gambar III.20

Gambar III.21

Gambar III.22

Gambar III.23

Gambar III.24

Gambar III.25

Gambar III.26

Gambar III.27

Gambar III.28

Gambar III.29

Gambar III.30

Gambar III.31

Gambar III.32

Gambar III.33

Gambar III.34

Gambar III.35

Gambar III.36

Gambar III.37

Gambar III.38

Halaman Salam Redaksi.................................................

Halaman Rubrik Highlight.............................................

Halaman Rubrik Highlight.............................................

Halaman Rubrik Highlight.............................................

Halaman Rubrik Highlight.............................................

Halaman Rubrik Highlight.............................................

Halaman Rubrik News....................................................

Halaman Rubrik News....................................................

Halaman Rubrik News....................................................

Halaman Rubrik News....................................................

Halaman Rubrik News....................................................

Halaman Rubrik News....................................................

Halaman Rubrik News....................................................

Halaman Rubrik Sosok...................................................

Halaman Rubrik IPTEK.................................................

Halaman Rubrik IPTEK.................................................

Halaman Rubrik Lifestyle...............................................

Halaman Rubrik Lifestyle...............................................

Halaman Rubrik Kesehatan............................................

Halaman Rubrik Kesehatan............................................

Halaman Rubrik Kuis.....................................................

Halaman Rubrik Kuis.....................................................

Halaman Rubrik Event...................................................

Halaman Rubrik Event...................................................

Halaman Rubrik Event...................................................

Halaman Rubrik Event...................................................

Halaman Rubrik Tips & Trik.........................................

Halaman Rubrik Tips & Trik.........................................

Halaman Rubrik Artikel.................................................

Halaman Rubrik Artikel.................................................

Halaman Rubrik Resensi................................................

Halaman Bibliografi Penulis..........................................

Halaman Cover Belakang...............................................

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Page 4: DAFTAR ISI - Bina Sarana Informatika...xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

xxxii

DAFTAR TABEL

Halaman

1. Tabel III.1 Time Table ........................................................................... 46

2. Tabel III.2 Anggaran .............................................................................. 47

Page 5: DAFTAR ISI - Bina Sarana Informatika...xxix DAFTAR ISI Lembar Judul Tugas Akhir ..... i Lembar Pernyataan Keaslian Tugas Akhir ..... ii Lembar Pernyataan Persetujuan Publikasi Karya

xxxiii

DAFTAR LAMPIRAN

Halaman

A.1 Lembar Berita Acara Bimbingan Tugas Akhir........................................... 82

A.2

A.3

B.1

B.2

C.1

Lembar Berita Acara Bimbingan Tugas Akhir...........................................

Lembar Berita Acara Perusahaan...............................................................

Wawancara dengan Key..............................................................................

Wawancara dengan Informan.....................................................................

Dokumentasi...............................................................................................

88

94

100

105

114