Using emerging technology to engage students slide 0

Using emerging technology to engage students

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Presentation forming part of a workshop at the Association of Learning Development in Higher Education CPD event on 14 January 2011


1. Using emerging technologiesto engage students Stuart Johnson & Marta UlanickaUniversity of Leicester 2. Were on the fringesStudentDevelopment 3. Needy students will seek us outStudentDevelopment 4. Traditional advertising reaches a few moreStudentDevelopment 5. There has been massive growth in social mediaNumbers represent unique visitors. Data from 6. If Facebook were a countrySource 7. So were using social media*StudentDevelopment*NB. Facebook pagenot group 8. to help us reach many moreStudentDevelopment 9. Students can communicate with usStudentDevelopment 10. Students can communicate with usStudentDevelopment 11. Students can communicate with usStudentDevelopment 12. Students can communicate with usStudentDevelopment 13. and they tell their friends about usStudentDevelopment 14. and they tell their friends about usI think that the Facebook page is a great idea and I have since spread the word to mates and got them to joinStudentDevelopment 15. who then follow our social mediaStudentDevelopment 16. And the number of Likes increases 17. and so does the number using our servicesStudentDevelopment 18. But rather than them coming to usthey give us permission to go to them 19. Our website traffic has gone up 20. *Facebook fan dashboardBut, meaningful content is vitalPage admins who post meaningful contentwill retain fans, while admins who post spammy or low-quality material will lose fans and subscribers* 21. News and events feeds we automateSee 22. Tone of voice is important too 23. But most of what we say is proactive (proactive/responsive)(proactive/responsive)(automated) 24. And its having an impact hereThis happens a lotThis never happensThis sometimes happens 25. And here 26. They still like email!We have >4,000 signed upWe needed to subscribe to a mailing list managerThe reports are very useful 27. Email tipsMake it easy to subscribeAllow public sharing if possibleDont email more than you say you willSay one thing at a timeLearn from the reportsMake it easy to unsubscribe 28. Tips to engage*Start a conversationQuick, direct and simpleAttach, attach, attach!Announce, remind, exciteIts about timeRememberIts not a magic bulletThey can turn us off* Courtesy of David Morgan, see 29. What weve learntWe're definitely reaching more students this wayA base of RSSnews and events feeds is a good startBut you've got to invest in conversationsOur helpdesk staff do a great jobDistance learners like it too


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