Communication Strategies to Engage Transfer Students

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    15-Feb-2017

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Slide 1

Communication Strategies to Engage Transfer Students

David Regan WhiteOutreach Communications ManagerExcelsior College

Agenda

ResearchTransfer WebsiteCommunications OutreachCommunications PlanQuestions Answers, Best Practices

Research

Community College Research Center

Quote

What is your colleges transfer completion rate?

Best Practices

Feel free to raise hands and ask questions or let us know about your best practices during the presentation.

Transfer WebsiteAppointment or data form

Use form to gather and engage transfer students:NameEmailCareer goal and degree programAppointment timeTime to graduation (credits already acquired)Online, traditional

Sample Form

Transfer Website

Add Engaging Banners

Transfer WebsiteTake-Aways

Gather info via forms on transfer student career goalsAdd Banner links to college or transfer fair infoAdd Student TestimonialsIncrease engagement

CommunicationsStrategies

EmailSocial Media PostsFlickr photos of Transfer FairsSurveysTraditional Postcards, LettersCommunications plan

EmailEmail

Use college email list student enewsletterSegment by credits or semesterSegment by degreeDrive to transfer website Call to actions (CTA) form, Transfer Fair info

Social MediaSocial Media PostsFacebook page postFacebook adsTwitter Flickr Add photos of Transfer FairsUse link for FB and Twitter posts

Twitter

Sample Tweet

Facebook

Sample FB Post

Flickr

Flickr Photo Stream

SurveysGain knowledge

Learn about your audienceWhat worksWhat doesntHow to best engage

16

TraditionalPostcards, Letters

More expensiveMore direct

17

SurveysCommunications PlanWork back from Transfer Fair Date

Email, Enewsletter 15 days 1 week 3 days Facebook post 2 days day of add photos Twitter 1 day day of live tweet photos, create #TransferFair 3 days after - Flickr create photo stream for content link

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CommunicationsTake-awaysMake transfer website more interactiveSegment emails by degree, time to graduationInteract on Facebook and TwitterLeverage photosCreate a Communications planDont discount traditionalSurvey to learn more

Bottom line Increase Engagement

19

QuestionsQuestions and AnswersShare Best Practices

20

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