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“The power to influence action and opinion.”
Successful strategies to engage management and IT
My top 5 tips
1. Understand their role
1. Understand their role
Who do they answer to?Who is asking them about social media?What policies do they need to adhere to?
Also:Do they use social media on a personal level? To what degree?
Understand their concerns
Managers:
Costs and ROI of social mediaIs it a fad?
Negative public commentsStaff wasting time
HR and cyberbullying issuesProfessionalism
IT:
Online securityManaging staff access
Demands on their time‘Help desk’Bandwidth
What management wants
2. Outline the opportunities
Managers:
Reaching business goalsCutting costsEfficiencies
PR, brandingCustomer service
NetworkingStaff engagement
IT:
Growing the IT roleEfficiencies and tools
Keeping ahead in the online space
Growing their expertiseOpening up platforms for their
own use
Management and IT:
Policies and procedures(Permissions, workflows)
Risk planRecord keeping
Legal compliancesStaff training
3. Demonstrate ways to manage risk
4. Show them what’s happening
Managers:
Company may already be on social media: unofficially
People already discussing brandScreenshots of competitorsShow leaders in the sector
Try to share results
IT:
Social media conferences for IT IT industry socmedia blogsWhat their peers are doing
How socmedia keeps IT relevantIT ‘brands’ on social media
5. Include them … all the way
Management and IT:
During scoping & research phaseDocument and address concerns
Ascertain how they can helpPart of the planning team
Touch base often
You can’t do it without them
“The power to influence action and opinion.”
Thank you• Questions?