Carlos Saavedra, PepsiCo - Harnessing Emerging Culture to Engage Millennials

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HARNESSING THE POWER OF EMERGING CULTURECARLOS SAAVEDRASenior Director, Culture Strategy & Innovation

We are living in a world of exponential changeShorter Cycle Times

300 DAYSTo reach 1 million Facebook users10 DAYSTo reach 1 million Periscope usersFASTER

Lower Barriers to Entry