Udbuds - og kontraktformer som et virkemiddel til at skabe værdi gennem innovation

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Udbuds - og kontraktformer som et virkemiddel til at skabe værdi gennem innovation. Sebastiano Lombardo, Head of Innovation Norconsult. Sebastiano Lombardo. Head of Innovation at Norconsult AS NTNU Sivilingeniør (1997) BI Norwegian Business School Master of Management (2006) - PowerPoint PPT Presentation

Text of Udbuds - og kontraktformer som et virkemiddel til at skabe værdi gennem innovation

Udbuds- og kontraktformer som et virkemiddel til at skabe vrdi gennem innovation

Udbuds- og kontraktformer som et virkemiddeltil at skabe vrdi gennem innovationSebastiano Lombardo, Head of InnovationNorconsult2013.10.081FM33_1 20090916Sebastiano LombardoHead of Innovation at Norconsult AS

NTNU Sivilingenir (1997)BI Norwegian Business School Master of Management (2006)PhD candidate (2013)

Certified E.deBono instructor

Past experience: Statoil, SINTEF, Gjensidige, Norsk HydroMaster trainer Co-Creation Program Norsk Hydro ASA

PhD project - The Value of Co-Creationa study to understand successful client - consultant interaction

based od empirical data from 30 projects cases of whichhighway (6)railway (4)metro (1)airport (1)

topics in the 4 articlescreativity under constraintsvalue definitionstrategic implications of co-creationcreativity best practice

today I propose insights from this researchTendering and Contract forms as an instrument to create value through innovationSebastiano Lombardo, Head of InnovationNorconsult2013.10.084FM33_1 20090916INNOVATIONVALUE CREATIONTENDERINGCONTRACTING

I WILL KEEP THIS SIMPLE ;-)

yet not trivialI WILL PROVIDE YOU WITH TOOLSTO REFLECT AND ACTINNOVATION and CONTRACTING

interesting

because of

the definitional issueINNOVATION & CREATIVITYANY DEFINITIONS ?2013.10.089FM33_1 20090916

12

CREATIVITY definedvelse: hvordan bidrar contracten til2013.10.0810FM33_1 20090916Creativity awarenessThink of a highway project that is aboutto start.

How does the contract contribute to shape "the box"?

Focus Idea Generation Idea evaluation Final choiceINNOVATION PROCESS defined

Evaluation of OfferingTenderdesignContract

I will highlight a few key aspects with respect to innovationTenderdesign

Pricing modelKey CompetencePlanning phaseIncentivesContractEvaluation of OfferingFixed vs pr/hourregional planning vs building the roadFast pris vs medgtt tid, ikke s viktig ifht idegenerering, men det kan gi urealistiske rammer for innov prosessen 2013.10.0815FM33_1 20090916Tender designRequire innovation management competences

Require an Innovation Process design as a part of the offeringindependently from the level of planningpropose a focus for the innovation process

Include incentivesEvaluation of OfferingTenderdesignContract

PriceProjectOrganizationKeyCompetenceSolutiondesignevaluation criteria!% weight?evaluation criteria!% weight?innovation teamincluded?key competence i geologi, construction, etc. and Innovation?Competence, vil de ha kompetanse til skape ideene? Pris, vil et tilbud med innovasjon i seg vre dyrere? Prising vil kanskje telle ifht hvilke ideer blir valgt til slutt.

2013.10.0817FM33_1 20090916Evaluation of offeringCheck Innovation management as key competence in addition to geology, construction, landscape, etc.

Check for any description of how the innovation process is designedfocus areas (at least)phase descriptionsdurationbudgetparticipantsetc.

Contract

Schedule /DeadlinesScopeWork packagesDailyfinesEvaluation of OfferingTenderdesignScope influences the possible focuses.

Sprre plenum Daily fines hjelper for innovasjon? Svaret er JA2013.10.0819FM33_1 20090916ContractContract can be the show stopper.

the most normal and trivial excuses for not having innovation

Scope: "this is just a technical issue" Budget: "we have no resources for that", Schedule: "we have no time left"

the most real cause for not having innovation

Lack of relevant knowledge and compentenceon both sides

VALUE

AND

VALUE CREATIONthrough innovation processes in highway projectsTHE VALUE CONCEPTeconomic , cultural, social, symbolic

currenciesValue defined in terms of capital variation.

IT IS A LIMITATION OF OUR SYSTEM THAT ALL THE FORMS OF CAPITAL MUST BE TRANSLATED INTO THE FINANCIAL ONE2013.10.0822FM33_1 20090916VALUE CO-CREATION practicesACCESS TO CAPITALEXPLOIT THE CAPITALPROVIDEDENYENABLEDISABLECo-created Value calculations24

24FM33_1 20090916THE BUYER'S PERSPECTIVECO-CREATIONacknowledge the buyer's role in the value creation

Buyer's COMPETENCEhow does a cost-effective innovation process look like?how to asses an innovation process design?how to define value?how to take into account all the forms of value?

Conclusions and recommendationsChange the rules to foster innovation?not necessarynot sufficient

Ask always and explicitly for innovation in the tender (not as an option)

Enhance buyers knowledge and competence Training program for Professional Innovation Service Purchase.

sebastiano.lombardo@norconsult.com mobile: +47 9301 2003Thank you!