1. Business creativitydeveloping multiple versions of you
businessmodel? how to avoid thinking patterns?Indrek
Maripuutwitter.com/indrekmaripuu
2. Creative CommonsAttribution-NonCommercial-ShareAlike 3.0
Unported License. 3. Why are we here?To develop new versionsof your
currentbusiness model! - Brainstorm- Prioritize- Learn new
toolstwitter.com/indrekmaripuu 4. WARNING!It is not a lecture. It
is a workshop. You will be forced to work!It is not about what
worked earlier (casestudies etc). It is about what may work in
thefuture.You may find it uncomfortable![In fact, I hope you do!
Because only then it is valuable for you!]twitter.com/indrekmaripuu
5. Indrek Maripuu Brainstormer. Entrepreneur. The evangelist
ofbusiness modelinnovation. Developing a uniqueinnovation farm
inSouthern Estonia. Twitter: @indrekmaripuuLinkedIn:
http://ee.linkedin.com/in/indrekmaripuu 6. Clear your mind![Lets
take a bit of time tofind out what is going on.]What to you need to
sayin order to be completely presenttoday? Tell it to your
neighbour! You have 5 minutes.twitter.com/indrekmaripuu 7. 1.
Business modelinnovationtwitter.com/indrekmaripuu 8. @alfrehn have
noticed: Communist Party of China: creativity is natural part in
thedevelopment of communism and a central part of the revolutionary
ideal. Vladimir Putin: creativity will driveRussia.Even Vatikan has
its own innovationprograms....twitter.com/indrekmaripuu 9. Do you
know this old proverb: No one ever got fired for hiring McKinsey.
Modern version of it would be:No one ever got fired for suggestions
like:we have to be more creative.There is too much talk about
creativity!twitter.com/indrekmaripuu 10. Creativity is a ability to
look same things as everyone else, but to see different things.Our
goal today is to learnto see disruptive business models in your
industry.twitter.com/indrekmaripuu 11. Often we focus on the
company that launched agame-changing business model, and forget
theimportant question: why didnt others see the same thing?The
problem is not in the knowledge we have or inthe stories we have
heard, but in how we imagineutilizing this
knowledge.twitter.com/indrekmaripuu 12. What do you
see?twitter.com/indrekmaripuu 13. This figure was drawn in 1900 by
Joseph Jastrow, americanpsychologist. The figure can be viewed as a
duck or arabbit when the face looks right it is a rabbit; when it
looksleft it is a duck. You tend to see the whole rabbit or the
wholeduck. Not both at the same time. It depends on which animal
you select to focus on.It is exactly same with business models you
choose where you put your focus and how many different
possibilities you see.twitter.com/indrekmaripuu 14.
twitter.com/indrekmaripuuSo you have sketched a business
model?Satisfied? Happy?Be careful!Nothing is more dangerous than an
idea when its the only idea you have.- Emile Chartier[You really
need multiple version of your business model] 15. It is not one
HEUREKA moment! It is focused effort to find ideas! [In order to
find a good idea you need lots of ideas!]?Generation
SynthesisDECISION [Creative][Rational]twitter.com/indrekmaripuu 16.
Usual suggestion is: create multiple versions!s e.......do ain this
br rkur O t wono way! Business Model Canvas is developed by
Alexander Osterwaldertwitter.com/indrekmaripuu 17. The human brain
is lazy!It will only engage if pushed!Otherwise it will go for the
easier way, the well-known path.[In our case: you just decide you
already have abest version of your
businessmodel]twitter.com/indrekmaripuu 18. Whatassociates
with......foot?86%shoe,arm,toe...command?71%dicipline,army,obey,officertwitter.com/indrekmaripuu
19. Too bad!We usesimilarpatternstwitter.com/indrekmaripuu 20. Be
careful!Your (and mine) brain is designed to recognizepatterns and
drawconclusions from them.twitter.com/indrekmaripuu 21. Habitual
thinking!Who the hell wants to hear actors talk? Harry M. Warner
Warner Bros. 1927Heavier than air flying machines
areimpossible.Lord Kelvin President Royal Society,
1885twitter.com/indrekmaripuu 22. What is the beststrategy
toovercome this rational and creative conflict? The illiterates of
the 21st century will not be those who cannot read and write but
those who cannot learn, unlearn, andtwitter.com/indrekmaripuu
relearn- Alvin Toffler 23. In order to pushyour brain you need
focus & tools!Your focus is the problem you want to solve,
orthe idea you want to expand. We need some creativity tools
because we arepretty good at imitating. We are so good that
webarely notice when we are imitating. 24. 2. Ideastorm{Focus &
tools} 25. Nothing is more important to exploration anddiscovery
than the art of asking goodquestions. Good questions set our focus,
ignite passionand energy and illuminate solutions that
werepreviously obscure.Questions are
firestarters!twitter.com/indrekmaripuu 26. Focus! Ideas for
businessmodel innovation can come from anywhere. Each of the nine
building blockscan be starting point, but all innovations
affectother building blocks.Four main epicenters: Resource-driven
Offer-driven Customer-driven Finance
driventwitter.com/indrekmaripuu 27. Now discuss and decide
yourfocus for this workshop!Possible questions to clarify your
focus: Resource-driven: What new business we canstart based on
existing infrastructure and / orpartnerships? Offer-driven: What
new value we can offer forour clients? Customer-driven: To which
new customersegments we can create value? Finance driven: How could
we create a gamechanging cost structure?twitter.com/indrekmaripuu
28. Tools!twitter.com/indrekmaripuu 29. Before we start... The
rational and creative are always in conflict witheach other.
Rationalitylikes acting according whatour experience tells us,
while creativity involvesbreaking existing rules and
habits.twitter.com/indrekmaripuu 30. For this session, please turn
off your rationalthinking![Yes, you are allowed to turn it on later
on]twitter.com/indrekmaripuu 31.
Tool#1:Brainwritingtwitter.com/indrekmaripuu 32.
BrainwritingGenerate silently at least 3 ideas related to the
question (focus you decided earlier) andwrite them on the paper.
Timeframe: 3 minutes.Pass the paper to the person on your right.
Read the ideas you received and developthem. If not able to develop
just add a new idea inspired by what you just read.Timeframe: 3
minutes. Continue this process until the circle is
closed.twitter.com/indrekmaripuu 33.
Tool#2:daVincitwitter.com/indrekmaripuu 34. Whatyoucan
usetightsfor?twitter.com/indrekmaripuu 35. Now lets use same
methodology for generating ideas for your business model!Rules: 1.
Use following pictures (or words)as a starters for new ideas. 2.
Write the idea down. Do not discuss. You have 30 seconds per
picture.NB! Do You remember your question?twitter.com/indrekmaripuu
36. Scientist Nobel Labor 36www.maripuu.eu 37. ChildKindnessHonesty
37www.maripuu.eu 38. bin LadenWTCFaith 38www.maripuu.eu 39.
SumoSushiWeight 39www.maripuu.eu 40. NatureDarwin Milk
40www.maripuu.eu 41. DriverRoad 66 Truck 41www.maripuu.eu 42.
DoctorMedicineSickness 42www.maripuu.eu 43. HomeSexMarriage
43www.maripuu.eu 44. RevolutionFactoryLenin 44www.maripuu.eu 45.
TequilaCactusHorse 45www.maripuu.eu 46. 3.
Selectiontwitter.com/indrekmaripuu 47. PrioritizeMap all the ideas
based on two criteria:investment vs business potential.?
LowInvestment? HighLow High Business potential 48. 4. New business
modelstwitter.com/indrekmaripuu 49. Using three best ideas
developthree new versions of yourbusiness model!Remember!Change in
one block most probably affects all the other blocks as well. Be
careful!twitter.com/indrekmaripuu 50. EWS! BA DN el ess mod bu s
int ofYour ust a seis st i ll jh es es!hy potu n te sted 51.
Untested hypotheses because you havent asked customers!The most
valuable information can only be collected on the field. Not behind
your deskor in the workshop.Customers are the only relevant judges
of your business model.twitter.com/indrekmaripuu 52. NEXTSTEP?
Prepare to talk with potentialcustomers! 1. Write down your
hypotheses for the businessmodel and/or build a prototype. 2. Come
up with what constitutes a pass / fail signalfor the test (e.g. at
what point would you say thatyour hypotheses wasnt / was correct)?
3. Go to the field!twitter.com/indrekmaripu 53. Thankyou!
twitter.com/indrekmaripu u
