Portfolio - Laura Roh

theworkslaura roh

brand d

evelopment • prod

uct packaging •retail signage • web d

esign • advertising creative • personal projects

design is directed toward human beings. to

design is to solve human problems by identifying

them and executing the best solution.

~ivan chermayeff

“ ”

www.PravadaFloors.com

13112 84th AvenueSurrey, B.C.

V3W 1L2, CANADAT: (604) 597-6881

F: (604) 597-6863 1-888-PRAVADA

First Name Job Title

T: (604) 597-6881F: (604) 597-6863

1-888-PRAVADA

13112-84th Avenue Surrey, BC V3W 1L2

name@pravadafl oors.com


T: (604) 597-6881T: (604) 597-6881T: (604) 597-6881

...redefi ne the look of fl oors.

13112 84th Avenue Surrey, B.C. V3W 1L2

www.PravadaFloors.com ...redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors....redefi ne the look of fl oors.

letterhead

business card: front, back envelope #10

presentation folder

branddevelopment

product box/package design

product insertsample set cover


Customer/Installer Responsibilities

Flooring Guidelines

Redefi ning the look of fl oors...

• Acclimatize your fl oor for a recommended 72 hours (minimum 48 hours). • Check fl ooring for moisture content, using a moisture meter. (Should be 6-9%) • Check subfl oor for moisture content. (Must be within 4% of the fl oor)• Ensure concrete subfl oor has adequate time to cure.• Check home humidity, using a hydrometer, prior to installation. Maintaining humidity levels

will keep fl oor joints tight.• Follow enclosed installation instructions included in each package of fl ooring. • Inspect the fi rst few boxes and confi rm the quality/color and size are what you ordered.

(FLOORING ONCE INSTALLED IS CONSIDERED ACCEPTED)• Install according to National Wood Flooring Association (NWFA) standards (nwfa.org)• Inspect fl oor boards - milling, color, factory fi nish and grade - as they are being installed. DO

NOT USE ANY BOARDS WITH DEFECTS.

Recognized industry standards allow for defects in tolerance up to a maximum 5%. If the product is not acceptable DO NOT INSTALL. Contact your supplier immediately for assistance.

It is important for the customer to read and understand the product installation guides includ-ed with the fl oor. Failure to comply with these guidelines can result in undesirable results and any damage as a result will not considered as a manufacturing defect.

Consult www.PravadaFloors.com for more installation information and installation video.

• In rare cases, squeaks may come and go as a result of moisture or subfl oor fl uctuations.• Wood fl oors are a natural product and as such, are subject to inherent characteristics that do

not represent fl aws or defects in material or workmanship. • No two pieces of wood are the same; therefore, they will not stain to the exact same degree.

The lighter the stain, the more predominant this difference will be. • Laminate fl oors cannot be refi nished or sanded. Engineered or solid hardwood fl oors may be

sanded or refi nished a limited number of times.

IMPORTANT!PLEASE READ PRIOR TO FLOOR INSTALLATION

www.PravadaFloors.com 1

Guidelines

Wood Species

Redefi ning the look of fl oors...

• Acclimatize your fl oor for a recommended 72 hours (minimum 48 hours). • Check fl ooring for moisture content, using a moisture meter. (Should be 6-9%*) • Inspect fl oor boards - milling, color, factory fi nish and grade - as they are being installed. DO

NOT USE ANY BOARDS WITH DEFECTS*.• Check subfl oor for moisture content. (Must be within 4% of the fl oor)• Check home humidity, using a hydrometer, prior to installation. Maintaining humidity levels

at 35-55%* will help keep fl oor joints tight.• Ensure concrete subfl oor has adequate time to cure (45 days minimum). Once the slab has

cured, turn the heat on regardless of the season and leave it on for at least 5-6 days before installing wood fl ooring. DO NOT EXCEED 27°C (82°F). If the slab is relatively new, it is rec-ommended the heating system be turned on for 30 to 60 days before installing fl oors.

• Follow enclosed installation instructions included in each package of fl ooring. • Floors may be installed over radiant heated subfl ooring. To prevent buckling, warping, and

cupping, NEVER CHANGE TEMPERATURE OF RADIANT HEATED FLOORS BY MORE THAN 1°C (2°F) EACH DAY.*

• Surface temperature of the subfl oors MUST NOT EXCEED 27°C (82°F)*. Abruptly turning on/off the radiant heat system can cause crowning and cupping of the boards which will not be covered by warranty. It is recommended that radiant heat systems be turned on/off gradu-ally.

• Recognized industry standards allow for defects in tolerance up to a maximum 5%. If the product is not acceptable, DO NOT INSTALL. Contact your supplier immediately for assis-tance.

• Not all species of wood are ideal candidates for installation over radiant heating systems. When choosing a fl oor, keep stability of the wood species in mind. No matter the species, NEVER CHANGE TEMPERATURE OF RADIANT HEATED FLOORS BY MORE THAN 1°C (2°F) EACH DAY. PLEASE NOTE: HICKORY IS NOT COVERED UNDER WARRANTY FOR USE OVER RADIANT HEATING SYSTEMS.

IMPORTANT INFORMATION REGARDING RADIANT HEAT APPLICATIONS FOR ENGINEERED FLOORS

Consumer Affairs, Pravada Floors

501 Silverside Road Suite 105, Wilmington, DE 19809, USA

Email: info@pravadafl oors.com Toll Free: 1-888-772-8232


* Failure to adhere to these conditions may void warranty. Please read through warranty conditions thoroughly prior to installing fl oors.

sign for display rack

handboard: front, back

informational sheets

Wo

od

Flo

ori

ng

Co

lle

ctio

n

Natural

pravada brochure

branddevelopment

Pantone Black 5C

Pantone Black 5C

sample set cover

product box with window longer product box

branddevelopment

product brochure

Moderate Commercial Heavy Residential

CLICK LOCK CORK GLUELESS

• DURABLE• COMFORTABLE• HYPOALLERGENIC• ANTIMICROBIAL• INSULATING• UNILIN LOCK

Friendly

Complete Installation Instructions Inside!

Stain Resistant

Fade Resistant

Heat Resistant

Impact Resistant

Anti-Scratch

Hygienic


CLICK LOCK CORK

CLICK LOCK CORK

Moderate Commercial Heavy Residential

Moderate CommercialHeavy Residential


Pantone D 63-1 U

product box

product box

product insert

PREMIUM LAMINATE FLOOR

STAIN RESISTANT FADE RESISTANT HEAT RESISTANT EXTREMELY DURABLE

IMPACT RESISTANT SCRATCH RESISTANT RESISTANT TO MOST HOUSEHOLD CHEMICALS

SAFE & HYGIENIC

NO GLUE!NO MESS!NO FUSS!

IMPORTANTPlease read all instructions carefully before you begin installation. Improper installation will void warranty. Your laminate fl ooring MUST be allowed to acclimate to the intended installation area. Leave closed packages of laminate laid fl at in the room for at least 48 hours prior to installation. Temperature should be approximately 17-23°C (62-73°F) with a relative humidity of 35-50%. Panels must be checked for defects prior to installation. Complaints regarding installed panels will not be accepted. THIS PRODUCT IS NOT SUITABLE FOR DAMP ROOMS SUCH AS BATHROOMS, SAUNAS, ROOMS WITH DAMP CONCRETE, ROOMS WITH FLOOR DRAINS OR ROOMS THAT COULD POTENTIALLY FLOOD.

EASY TO INSTALLComplete Installation

Instructions on Reverse

12.3mm

ResidentialHeavy Duty

according to EN 685

CommercialModerateaccording to EN 685

AC3 CLASS 23/31

E1


1

2

3Click Lock TechnologyAnti-Scratch Alu-FinishBeveled Edges

12

3

AC3 Class 23/31

Residential Heavy Duty

CommercialModerate

www.PravadaFloors.comw

ww

.PravadaFloors.com

ww

w.P

rava

daFl

oors

.com

AC3 Class 23/31

Residential Heavy Duty

CommercialModerate

branddevelopment

product insert product insert product box

product stickeractual product

webdesign

design is a plan for arranging

elements in such a way as best to

accomplish a particular purpose.

~charles eames

“ ”

TM

8.3mm MERIDIAN LAMINATEOAK • Click-Lock • Anti-Scratch Finish 194mmx8.3mmx1215mm Reg. $1.79/sf

PRICES IN EFFECT MAY 7-MAY 18, 2008

VENETIAN ENGINEERED HARDWOODWALNUT BIRCH • Click-Lock • Waxx Tec90mmx16/3mmx900mm

ETERNITY SOLID HARDWOOD

OAK

Reg. $5.29/sf

Reg. $5.67/sf

L VE YOUR FLOOR$299

/SF

WALNUT BIRCH

ONLY

Precision Tongue & Groove57.15mmx18mmxRL

SAHARA BIRCH WALNUT BIRCH

CARDINAL BIRCH

89¢/SF

ONLY

ONLY

FREE UNDERLAYMENT!Please see coupon inside for details.

NATURAL SOLIDBAMBOO ONLY

$299/SF

$389/SF

flyer_large_apr08.indd 1 4/16/2008 12:46:56 PM

8.3mm MODELO LAMINATEHONEY PECAN • Click-Lock • Anti-Scratch Finish 193mmx8.3mmx1210mm Reg. $1.79/sf

PRICES IN EFFECT JULY 3 - JULY 15, 2008

VENETIAN ENGINEERED HARDWOODMOCHA OAK • Click-Lock • Waxx Tec90mmx16/3mmx900mm

HONEY PECAN

Reg. $6.26/sf

MOCHA OAK

89¢/SF

ONLY

ONLY

$399/SF

DURECO CORKClick Lock • Sound Insulating 910mmx10.5mmx300mm Reg. fr. $5.99/sf

NEW!

$349/SF

From

50%ALL AREA RUGS!

• High-End, Designer Egyptian Area Rugs. • Contemporary, modern, or classic...we have over 100 styles

to choose from!

WAS$97314

SALE$74857

BLOWOUT $39818

GENERATIONS:

OFF

BLOWOUTSUMMER

flyer_large_june08.indd 1 6/6/2008 4:29:02 PM

TM

FREE FLOOR!

FLOORINGFROM

END OF YEAR SALE!

SAVE UP TO

60%ON 2007

INVENTORY

*When you purchase 400 sf or more of � ooring.

BUY:400 sf............................................50 sf FREE! 800 sf..........................................100 sf FREE!1200 sf.......................................150 sf FREE!

PRICES IN EFFECT NOV. 27-DEC. 8, 2007

MODELO LAMINATE: ROYALE CHERRYClick-Lock • Textured • AC3 Wear Layer194mmx8.3mmx1215mm

VENETIAN ENGINEERED: SIENA BIRCHFloating Installation • Waxx Tec Sealed90mmx16/3mmx900mm

ETERNITY ENGINEERED: CHESTNUT OAK

TM

Staplel/Glue-Down/Float • While Quantities Last! 76mmx10/1mmxRL

Reg. $1.99/sf

Reg. $4.99/sf

Reg. $5.99/sf

flyer_large_outlines.indd 1 11/21/2007 12:44:30 PM

TM

sales flyers

8.3mm MODELO LAMINATEHONEY PECAN • Click-Lock • Anti-Scratch Finish 193mmx8.3mmx1210mm Reg. $1.79/sf

PRICES IN EFFECT JUNE 3-JUNE 15, 2008

VENETIAN ENGINEERED HARDWOODMOCHA OAK • Click-Lock • Waxx Tec90mmx16/3mmx900mm

ETERNITY SOLID BAMBOO

HONEY PECAN

Reg. $5.29/sf

Reg. $6.26/sf

WALK ON SAVINGS!

NEW!

$299/SF

MOCHA OAK

ONLY

Precision Tongue & Groove57.15mmx18mmxRL

NATURAL BAMBOO

89¢/SF

ONLY

ONLY• INVENTORY!• COLOURS!• SELECTION!

$399/SF

BLOWOUT

flyer_large_may08.indd 1 5/20/2008 1:43:07 PM

SPRING RENOVATIONS

SALE!8.3mm MERIDIAN LAMINATEOAK • Click-Lock • Anti-Scratch Finish 193mmx8.3mmx1210mm Reg. $1.79/sf

PRICES IN EFFECT APR. 1-APR. 13, 2008

8.3mm MERIDIAN LAMINATEMAPLE 2-STRIP • Click-Lock • AC3 Wear Layer194mmx8.3mmx1215mm

ETERNITY ENGINEERED HARDWOOD

OAK

Reg. $3.99/sf

Reg. $1.79/sf

L VE YOUR FLOOR

$299/SF

MAPLE 2-STRIP

ONLY

OR $3.99 INSTALLED! *

CHESTNUT OAK • Nail/Glue Down or Glue Together 176mmx10/1mmxRL

CHESTNUT OAK

89¢/SF

ONLY

99¢/SF

ONLY

FLOORING FACT: Floor Depot wood � oors are hypoallergenic, hygienic and easier to clean than other types of � ooring. Reduce allergies this spring!

CONGRATULATIONS!CARA LEE KELLY

Port Coquitlam

WINNER of our BC Home & Garden Show

Area Rug Contest!8.3mm MODELO LAMINATEHONEY PECAN • Click-Lock • Anti-Scratch Finish 193mmx8.3mmx1210mm

PRICES IN EFFECT JULY 29 - AUGUST 10, 2008

12.3mm PRAVADA P2 LAMINATELEGACY CHERRY • Click Lock • AC390mmx12.3mmx1212mm

HONEY PECAN

LEGACY CHERRY

ETERNITY ENGINEERED HARDWOODCHESTNUT OAK • Precision Tongue & Groove1200mmx10/1mmx76mm

CHESTNUT OAK

WAS

NOW

ONLY

$199/SF

79¢/SF

WAS

NOW

ONLY

$299/SF

$139/SF

WAS

NOW

ONLY

$429/SF

$279/SF

REAL WOOD!

FLOORINGFROM

79¢/SF

SAVE UP TO

ON ALL FLOORING

60%

LOOK INSIDE FOR MORE

DEALS!

WAS $1$1$ 991991991991 /SF

¢¢

SALE EVER!SALE EVER!SALE EVER!BIGGESTOUR

advertisingcreative

TM

BLOWOUT

SALELAMINATEfr.79¢/sf.

While Quantities Last!

ENGINEERED HARDWOOD: Engineered hardwood consists of a real wood layer, incredibly stable high density fibreboard core, and wood backing, bonded together. This layering allows engineered wood to tolerate temperature and humidity fluctuations better than other types of flooring.

TM

BAMBOO: Bamboo is actually a grass and is one of the fastest growing plants species in the world. As a sustainable resource, bamboo is eco-friendly. Bamboo is a great way to modernize the look of any room and can be installed as a floating floor.

TM

SANDING & REFINISHING: While hardwood and engineered hardwood floors can be sanded and refinished, laminate floors cannot. However, laminate floors are very stable and durable and should last for many years when properly cared for.

TM

TM

TM

PROPRO

SERVICESPROFESSIONAL

At FLOOR DEPOT, we’re dedicated to preserving the environment for future generations.

Today, the Earth’s forests are being depleted at an alarming rate. Together with our manufacturers and

distributors, we’re ensuring products we stock are produced using the most ecologically friendly practices.

The HDF found in our laminates and engineered wood are made using 90% recycled wood materials while our engineered products use up to 50% less harvested raw materials.

We carry only the best, and our floors can be reused, recycled and re-installed.

WE’RE GOING GREEN!TM

Cares

CENTREDesign

TM

retailsignage

design is about making things good (and

then better) and right (and fantastic) for the

people who use and encounter them.

~matt beale

“ ”

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2009calendar

September 2004 The Blueprint 1

A Priceless Gift by Ronda Field and Mimosa Bryant

MCAP Mortgage Corp. and partners Invis, GE Mortgage Insurance Canada and Canada Mortgage & Housing (CMH),

have donated $40,000 to the Habitat for Humanity of Vancouver.

This donation will help sponsor two new homes, bringing Richard and Linda Donily’s dream of home ownership another step closer. The Donilys will be one of four families moving into a third phase home of Habitat for Humani-ty’s project where twenty-seven townhouses are scheduled for completion in the year 2007.

“There is nothing more satisfying than seeing a young family move into their own home for the first time,” said Joe Santos, Regional Vice President of MCAP. “Habitat for Humanity helps people. MCAP has supported this wonderful organization for many years and will continue to do so. We are very pleased to assist Habitat and urge others to do the same.”

Gord Dahlen, Vice President of Invis, stated, “As mortgage brokers, we are fortunate to be able to help Canadians move into their own homes everyday. Teaming up with Habitat for Humanity and MCAP is a logical extension of what we do. We’re proud to be involved.”

According to Heather Ross, Board Chair-woman for Habitat for Humanity of Vancouver, “MCAP, Invis, GE Mortgage Insurance Canada, and CMH have all been wonderful supporters of Habitat. Together, they have held numerous fundraisers with their employees and clients, helping to raise the profile of Habitat within the community. Habitat just wouldn’t work without the help of organizations like these. It means so much to us here.” (continued on p. 3)

Nails, Nails. . . and More Nails

by Chris McGill

Local company, Tree Island Industries gener-ously donated 6.7 tons of nails to Habitat for Humanity. Brian Badger of Habitat had

contacted the company in July with a request for 500 pounds of nails. However, Bob Raeger, President of Tree Island Industries said if Habitat was willing to take the whole lot, Tree Island had 6.7 tons of nails to donate on an all or nothing basis. (continued on p. 4)

blueprintSe

ptem

ber 2

004

Habitat for Humanity Vancouver

The

Inside • Volunteer’s Voice: Heidi Koole

• Expressions of Humanity

• Family Story: John Statton

• ReStore Highlights

• Habitat Wins Prestigious Award

2

4 2

3

3

Expressions of Humanity ContestSeptember 7-30

Family Partnering PicnicSeptember 199am-12pm

Dedication of Phase 2October 2 1pm-5pm

Home Show at BC PlaceOctober 14-17

Humanity Harvest October 281pm-4pm

Habitat Bottle Drive November 129am-1pm

Volunteer BreakfastNovember 279am

Benefit Concert for Habitat: Universal Gospel ChoirDecember 17pm-9pm

Coming Dates

newsletterlayout

ARE HAPPY TO ANNOUNCE THEIR MARRIAGE

ON THE TWENTY-SEVENTH OF JUNE TWO THOUSAND AND NINE KINCARDINE, ONTARIO

PLEASE JOIN THEM FOR A CELEBRATION

ON THE TWENTY-FIRST OF AUGUST

TWO THOUSAND AND NINE

AT SEVEN O’CLOCK IN THE EVENING JJ’S RESTAURANT AT VANCOUVER COMMUNITY COLLEGE

250 PENDER STREET WEST

VANCOUVER, BRITISH COLUMBIA

PLEASE RSVP BY THE FIRST OF JUNE [email protected]

ARE HAPPY TO ANNOUNCE THEIR MARRIAGE

ON THE TWENTY-SEVENTH OF JUNE, TWO THOUSAND AND NINE KINCARDINE, ONTARIO

PHOTO GOES HERE

weddingdesign

SATURDAY, AUGUST 23, 2008

weddingdesign

thankyou

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Portfolio - Laura Roh