Portfolio - CABOS Laura

FASHION BLOGGER / COMMUNICATION STUDENT

P O R T F O L I OCABOS LAURA

Laura Cabos23 rue Sergent Blandan69001, LYON FRANCE

[email protected]+33 6.29.64.27.28

Date of birth : 11th January 1991Driving licence

CABOS LAURADate of birth : 11/01/1991

23 rue Sergent Blandan, 69001 [email protected]+33 6.29.64.27.28Driving Livence

2014InternshipDATTA,Bookshop-gallery, Lyon/ Communication officer /

2013-2014Current employmentFripesketchupVintage clothing store, Lyon / Purchases, sales & merchandising officer /

2009-2010 Previous employmentDomino’s Pizza, Montpellier/ Sales & production officer /

WORK EXPERIENCE

PROFESSIONAL SKILLS

INTERESTS

LANGUAGES

EDUCATION

PERSONAL PROJECT

2013-2015Master degree in Communication, ISCOM, Lyon

2013 Master of Urban studies, Institute for urban planning,

Lyon

2008 Bachelor, Lycée Joffre, Montpellier

2011-2014Fashion blogger

astoryaboutyou.frVisual identity / Web design /

Content Writing /

/ Fashion / / Graphic design /

/ Travels / / Cooking /

/ Arts // Fitness /

FrenchEnglish Italian

Microsoft Office Pack Word Excel Powerpoint

Adobe Creative Suite Illustrator Photoshop Indesign

Wordpress

CSS

StrategyMarketing & communication strategy

CreationVisual identityLogo / Grahic charter / Communication supports Business card / Packaging / Brochure / Flyer / ...

EventsStrategy & Organization

DigitalCommunity management / Web design / Content writing /

Press relationPress kit writing / press file management /

COMPUTER SKILLS

COMMUNICATION ST

UDENT

FASHION BLO

GGER

I. A Story About You

Concept, Creative approach, Wordpress, Graphic softwares, Social networks and Partnerships

II. Student productions

Micro-agency : Graff, Advertiser’s order, Marketing gamesOther productions

III. Professional productions

Datta : social networks, web management, customers and press relations , Events

SummaryCOMMUNICATIO

N STUDENT

A story about you

Two years ago, I decided to create my own blog. I was in a periode of reflection about my future, what I really loved and what I wanted to do. I realized that I needed to do something different, closer to my passions, within I can blossom, and fashion was an obvious answer. Indeed, Fashion is an art which allow to express our sensibility and our creativity. I Think its an endless space of expression wherein with we can manage change, make to society evolve. I am fascinated by fashion designer, the new shapes they create and how they mark their time. So, I decided to share my own shapes through a blog in order to let go of my creativity show how a simple look can help to feel more self-confident.

This blog offers a fashion view in daily life and urban environment, where apparel are worn, where clothes are spotted and appreciated, where fashion begins and ends ... A story about you caters to women who share the same passion and can identify themselves to my « fashion story ».

On this blog, I share my looks but also the things which inspire me as items I saw, meetings I made and travels I did.

I gradually changed the design of my blog in order to make it evolve and create something which really looks like I imagine. I worked on textures and a specific color palette with fresh pastel shades which make the blog, in my opinion, more pleasant and easier to read.

Concept

Through the logo, I tried to create an easily identifiable and consistent visual identity with the subject matter of this blog : fashion. The logo uses the idea of a bow tie formed by a combination of triangles of different sizes. Precise, graphic and sophisticated, as the style I want to present.With this design, I chose a handwritten typography type for a more spontaneous effect, close to my own writing. Typography that breaks the rigid side of the logo to soften the visual.

Creative approach

My articles are composed by pictures which I always present on a polaroid format that I pin on my wall. I see my blog as a mood board on which I add, all weeks, some new ideas.

Wordpress

For the realization and the management of my web site, I opted for a Wordpress support. Using this tool, I was able to gradually develop my skills in terms of management and particularly regarding the various features offered by Wordpress and the CSS language.

Social Networks

Graphic softwares

In order to promote my blog, I selected four major social networks based on their relevance with the subject matter: Facebook, Instagram, Twitter and Pinterest. Those social networks allow me to relay the articles directly posted on my blog as well as shorter information related about my favorite subject (fashion) but also about various universes which interests me.

To realize the graphic theme of this blog but also for editing images that make up my articles I used Adobe softwares, Illustrator and Photoshop in particular. With these tools, I can customize my visuals and offer a best quality to my readers. This daily exercise allows me to improve the basics acquired during my studies and that is very exciting for me to learn more by myself.

Through this blog, I have the opportunity to be approached by brands to achieve collaboration whose purpose is writing an article. These partnerships have been diverse : promoting a new brand of ephemeral jewelry, collaboration to present a new collection of clothing, partnership offering discounts on a website selling jewelry, presentation of an article available on a website online ...

Partnerships

Collaboration with Siu, ephemeral jewelry brand based in Lyon.

COLLECTIONAUTOMNE

Avec Lauraastoryaboutyou.fr

Student productions

Graff agency

One of the major work that has been entrusted to us in the third year of communication at ISCOM was to establish, as a group, a mico-agency to answer an advertiser’s order. The first stage of this work was to choose a location, a name and a logo for our agency. As artistic director of the agency, I specifically worked for the creative part of the job.

We chose the name GRAFF which refers to a type of diamond but also to a specific artistic movement. The double meaning attached to the name used to highlight the mindset of our micro agency distinguished by both its rigor and its creativity.

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illumineront votre marque.

Communication opérationnelle

Stratégie de communication

Création de supports print et web

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Presentation brochure: production of a leaflet-shaped diamond that opens an accordion system.

Business card

Laura CabosDirectrice artistique

[email protected]

During 4 months, we worked for a woman who wanted to open his own business: a concept store that combines two activities, a tearoom and an interior design shop. We were in charge of the all preliminary studies and the global comunication strategy of this project.

As artistic director of the agency, I developed all the visuals of the company

Inspiration board

Visual identity Business card

Menu

L’Exquise TrouvailleConcept store Décoration et bar à Thés

23 rue de la charité, Lyon [email protected]

06.76.48.88.82

Les thésThés natures

Thés parfumés

Thés fumés

Provenance...

ille pertinerent quam est gratulatio cumulus quam immortalibus Mario.Si et lapidum obseratis obseratis

Ad et adultam tranquilliora aerumnas aerumnas circumcluditur inmensus multiplices ex.Consumpsit Perseus Sandan Danaes et

Suspicione sentit sentit nos quis nobis intellego decernendis rationem hoc.Hanc Berytus celebritateque excellit urbibus

Instructam Cyprus ut et indigenis tanta portuosam rerum eadem Veneris.Et superiore honorem Neapolim est

Ora ora ora ibique praetenturis ibique Lycaoniam se itinera pascebantur.Nulla copiis ingenti ea montium

Isauriae Isauriae praetenturis ora contulerunt densis nihil nihil adnexam mox.Nusquam Hierosolymis locis flumen locis

Ad ad quidam vocibus quae usque orsi praecentor urbis ad.Locata ne tumor opera insidiarum

Ab Osdroenam clementer dictum Hierapoli Hierapoli discrevimus amplis adsurgit Samosata.Omnes pertinent ratio vinculum

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L’Exquise Trouvaille

L’Exquise TrouvailleConcept store Décoration et bar à Thés

23 rue de la charité, Lyon [email protected]

06.76.48.88.82

Les douceursCake



Tartes

Gateaux





Café

Coca-cola, Schweppes, Fanta....

Chocolat chaudChocolat Viennois

Les autres boissons

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Menu

Throughout the year, we also worked for other advertisers during the marketing game organized in school.

For example, we had to propose a new communication strategy for an adventure park based in Lyon. For this case, we wanted to highlight the presence of the park in the city and make it a differentiator asset to emerge from the competition and to attract urban people.So we worked on new communication media, mostly Print supports, in order to translate our strategy. As artistic director I made a poster where you can see a city overgrown to illustrate the idea that nature and adventure are available in town.

Marketing games

During my studies, I also work on various thematics as the reinvention of a film poster with Illustrator. For this exercize, I choose to remake the iconic poster of Pulp Fiction. The first poster is just a simplification of the initial wherein I played with black and white and shadows. The second is more abstract. I chose to stage the Pulp Fiction poster by concentrating on certain aspects which, to me, reflect the mood of the film. I wanted to represent the violence of the film with a weapon ends by a lipstick (referring to Uma Turman) which flows blood. I chose to treat the background with brushes on Photoshop to give an aged look to my poster. The white streaks refer to drugs, omnipresent in the film.

Professional productions

DATTA

I realized a mission of community management by publishing daily news on the social networks of Datta and trying to get new likes and shares for Facebook, Instagram and Twitter account.

I did a similar job with Pinterest and Tumblr but more in order to share the DATTA’s universe with related visuals.

Social Networks

I made my my 3th’s year internship at DATTA, a bookshop specialized in emerging arts, graphics, fashion, design & lifestyle which also sells stationery, photography items, French jewellery and clothes.DATTA is established in Lyon since 3 years and actually, the library is known and really appreciated in the city for his meticulous selection of books and magazines. It is also a dynamic actor on the artistic scene in Lyon while exposing some local artists in his gallery.

During my Internship, I was in charge of the all promotion of the bookshop, the new products, and the events.

In regard to digital tools, my role also consisted to update the website to enhance products on line. In order to inform customers about the latest arrivals,

Website : content management

EVENT

NEWSLETTER MAY 2014

SIGNATURE OF THE NEW ROCKYRAMA’S ISSUE

A little over a year after the birth of Rockyrama, the young cultural magazine already offers its 4th issue. For the occasion, Datta receives once again Rockyrama in his library for a signature event in the presence of its creators. The event takes place Friday, June 20 from 18:30 to 21:30.

Join the event here (link)

ROCKYRAMA

Since its creation, the magazine places the popcorn culture in the center of its editorial line to celebrate a popular culture of yesterday, today and tomorrow, that is illustrated through a filmography and a discography that does not make distinction between classes or ethnic origins. Rockyrama immerses us into a world in which each of us can recognize. An independent magazine and humorous with many references to the pop culture builds on an original format and without commercials which is not displeasing to readers. Rockyrama has already conquered the audience with his first three issues and keeps going with a very promising new number!

Newsletter

I wrote and sent newsletters to informe customers about the arrivals with links which enable them to buy products directly on the website.

NEW ARRIVALS

Kinfolk

The new Kinfolk arrived at Datta. This arrival was eagerly awaited by many readers of the magazine and the latter number should, once again, not to disappoint them. In pastel tones and a still very clean lines, volume 12 of Kinfolk offers an eye to the sea and takes us on vacation from San Francisco side, Brighton to the Danish coast. This issue will certainly take place in our luggage to accompany our summer.

Available at online here (link)

LESS BUT BETTER Dieter Rams

Dieter Rams is a German industrial designer of the functionalist school. He is famous for his contribution as head of products design of the Braun company from 60s to 1995. His vision is illustrated through principles such as innovative aesthetics, ease of use and, what the time could be considered as forward-thinking, sustainable and environmentally responsible approach. «Less but better» celebrate this character who has contributed to the changing ways of thinking and doing in design by presenting a few of his most successful creations.

ed. Dieter Rams Stiftung und und Ingeborg Jo Klatt

APARTAMENTO

Apartamento changes the codes of the typical journal of decoration by integrating life. Most current Journals represents perfect interiors constructed on the basis of rationally organized spaces where the consistency of colors and elements prevail. In Apartemento, interior space is a place of life built by the personality which blossom inside. Unique living places that put us in the real and lead us to dream less smooth than usual.

Available at online here (link)

INSTANT LAB After the demise of the Polaroid company in the 2000s, and in the vue of a recent public enthusiasm overlooked instant cameras, the Impossible Project was born in 2008 from the desire to revive Polaroid by trying to recreate their developing method. A successful challenge which is illustrated by more and more consumers, a technique that improves every season and innovations that offer a place for Polaroid in the digital society. The instant Lab allows us to take photos from an iPhone to a polaroid format, and save images which was only intended to remain virtual.

I was also in charge of press relation. I writed press documents, sent them and responded to all journalists’s questions. And I tried to enrich press relation by founding new relevant contacts.

PRIVATE SALES

PRESS KITCOLETTE ME KNOW x DATTA

Colette Me Know moved to the Datta’s Gallery Saturday, April 26 from 14:30 to 19:30 for a private sale. For the event, the jewelry designer’s creations will be sold with 30% discount. This is an opportunity to drink tea and eat a pastry while discovering the brand with a presentation of a wide range of necklaces, bracelets and rings.

COLETTE ME KNOW

The designer Colette Me Know is a young brand of jewelry based in Lyon. The designer, Melody, graduated in Applied Arts, makes handmade jewelry in limited quantity in his studio. She plays with daring combinations of semi-precious stones, son of silk and gold coins plated to give us fine and original creations. Sensitive work that highlights the inspirations of Melody drawn from various cultures, halfway between ethnic, bohemian fashion and luxury jewelery. Already showcased in the library for several months, Datta invites Colette to take possession of his gallery to make discover the brand to those who do not know her yet.

Press documents

Events

During my internship, I participated to the exhibitions organization, I was in relation with the artists and partners, I realized the communication strategy and I managed the technical details. I had the chance to organize various events with many different people and artists which was very enriching.When I was there, Datta has received in its gallery Ophelie Bernaud (an illustrator), Irène (an erotic fanzine), Yoshe Design Conception (a new clothes brand based in Lyon), Rockyrama (a pop culture magazine), 180°C (a food magazine), three photographers from Snatch Magazine, Virginie Mahé and Colette Me Know (two french jewelry designers) for exhibitions, signatures or private sales.

Documents

Portfolio - CABOS Laura