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Mediabrands 20.04.11

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Text of Mediabrands 20.04.11

  • 1. Millennial Media
    Mobile Advertising solutions for Advertisers

2. IAB 2010 Ad spend
Millennial Media & Opportunities
Creative Formats and Case Studies
Latest Rich Media and Interactive formats
Contents
3. Chapter One
In the beginning there was hope
4. And WAP
And 10 years ago WAP was launched to an excited audience
5. Chapter Two
And then
consumers grew cynical
6. WAP quickly failed to meet consumers expectations
7. Smartphone penetration grew by 58%
8. Advertising became more engaging
9. Location finally happened
10. Monthly mobile internet users (millions)
Growth accelerated to the fastest rate on record
Monthly mobile internet audience grew by 4.6m to 19.1m
Source: Comscore 3 month rolling average
11.
83.0m
Total mobile market 2010
37.6m
Total mobile market 2009
Source: IAB / PwC mobile display ad spend survey 2010
12.
115.9%
Total mobile market 2010 vs 2009
like-for-like
Source: IAB / PwC mobile display ad spend survey 2010
13. IAB 2010 Ad spend
Millennial Media & Opportunities
Creative Formats and Case Studies
Latest Rich Media and Interactive formats
Contents
14. Who are Millennial?

  • We specialize in Mobile Advertising

We are Independent

  • Founded in 2006 by mobile, advertising, and media innovators

15. No operating system bias 16. Platform and device agnostic Mobile Focus

  • Not part of a major PC internet portal or search engine

17. We dont sell handsets or own an app storeSource: IDC, December 2010
18. Mass Reach - Global Snapshot
Reach
1.25 Billion
200M
350M
Impression Levels

  • 1.25 Billion Impressions in the UK

19. 13.5 Million unique users 20. 2.5 Billion Impressionsin the EUSource: Millennial Media Europe
100M
150M
21. 16
Millennial Our Expertise
Service
Everything in house to make your mobile
campaign easier.
We are Mobile Experts

  • Dedicated front line sales team Mobile is our only focus

22. We are Platform and Device agnostic 23. Dedicated campaign management and reporting team who you have direct access to 24. Daily or weekly reports 25. Award winning in house creative team