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BRUCE STERLING - AUTHOR
I used to think that cyberspace
was fifty years away.
What I thought was 50 years away,
was only 10 years away.
And what I thought was 10 years away ...
it was already here, I just wasn’t aware of it yet.
50
EMOTIONS drive EMOTIONAL RESPONSES…
THUS ROI
2X 52% 3XEMOTIONAL ANALYSIS IS 2X
MORE ACCURATE THAN TRADITIONAL
SENTIMENT ANALYSIS IN
UNDERSTANDING HOW MILLENNIALS
ACTUALLY FEEL
EMOTIONALLY CONNECTED CONSUMERS
ARE 52% MORE VALUABLE THAN HIGHLY
SATISFIED CONSUMERS
THOSE WHO TWEET WITH HIGH INTENSITY
ARE 3X MORE LIKELY TO RECALL A
BRAND
1 – Source: CANVS, Teen Wolf S5 Finale Nielsen Twitter White Paper 2 – “The New Science of Customer Emotions” November 2015 – Harvard Business Review
KEY PILLARS FOR CRO (CONVERSION RATE OPTIMIZATION)
SMART AUDIENCE MAPPING
CONTENT RELEVANCE
LOW BARRIER -EMOTIONAL
CONNECTION
ACCESSIBILITY, USABILITY, CONTENT & SEO
“38% increase in revenues by removing the navigation from checkout funnel”
“Adding a big button on the control page boosts conversions by 33%”
“Proving originality and authenticity increases sales by 107%”
“The placement of testimonials on the landing page shoots up conversions by 65%”
“Emotional targeting increases revenues by 304%”
"6.4 Billion Connected
'Things' will be in use in
2016, up 30 percent from
2015, and will reach 25
billion by 2020“
GARTNER
IOT (INTERNET OF THINGS)
TV 30 SEC CUT DOWN ON YOUTUBE ?
LOSS OF DIGITAL EDGE ?
NO SEAMLESS OMNICHANNEL EXPERIENCE ?
USE OF PERSONA AND CONVERSION FUNNEL ?
SAME CAMPAIGNS ON FACEBOOK, INSTAGRAM, SNAPSHAT, TWITTER ?
NO DATA STRATEGY ?
NO INTEGRATION OF CRM AND MARKETING ?
NO RISK ALLOWED ?
BATTLE WITH YOUR IT DEPARTMENT ?
[FROM]
SESSIONS&WAVES
CULTURE
ONE SIZE FITS ALL
COPY
CLAIM
PRESSURE
MOMENTS
CULTURES
NATIVE
VISUAL
EXPERIENCE
VALUE
[TO]
BLOGS
FORUM
TALK TO FRIEND
APP
CONTENT
SPONSORSHIP
IN FILM / TV
ADVERTISING
WEBSITE
BRANCH
CALL CENTER
PROMOTIONWEBSITE
ATM
DYNAMIC
THE NEW WORLD
Advertising