13:53 Tuesday, 19 May 15

COMMUNITY & SOCIAL MEDIA

Sydfey, NSW

18°

THE DEFINITION OF COMMUNITY

The word "community" is derived from the Old French comuneté which is derived from the Latin communitas (from Latin communis, things held in common), a broad term for fellowship or organized society.     One broad definition which incorporates all the different forms of community is "a group or network of persons who are connected (objectively) to each other by relatively durable social relations that extend beyond immediate genealogical ties, and who mutually define that relationship (subjectively) as important to their social identity and social practice.”

COMMUNITY & IDENTITY

“That magical word community conjures up the deepest truth about us: that we are social creatures by nature. We belong in social settings. We like being around other people. We work with colleagues, often in tight-knit groups. We play together. We drink together. We like to rat in company with others. We go to meetings. We join clubs and choirs and committees. We go to church for social and spiritual reasons. We like to congregate in small groups that satisfy our herd instinct. We need networks.”

Hugh MacKay, The Art of Belonging

COMMUNITY NETWORKS

THE YEAR THINGS CHANGED FOREVER

“Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected” Mark Zuckerberg  

THE IMPLICATIONS

WHAT CAN DATA TELL US ABOUT OUR COMMUNITIES

WENDI – WA, Women 30 to 54 focussed on advice and the best price

MOTIVATIONS FOR SHARING

Language of content – Wave 8

BEST PRACTICE

KEY TAKEAWAYS

•  Think about how you connect into people’s identity •  Think about how they connect with others around what you do •  Connect them! •  Think about how you can get them to help each other •  Encourage that •  Think about where is the right place to house the community

13:53 Tuesday, 19 May 15

THANK YOU

Perth, WA

28°