M A R K E T I N G P O R T F O L I O

L A U R A K L O O SL A U R A K L O O S

WEBSITE CONTENT

Creating Landing pages which are effective at generating leads With an awareness of up to date SEO optimization

I am skilled at brand auditing Examine a brandrsquos current position in the market compared to its competitors and complete a review of its effectiveness and strategically identify opportunities and plan the execution of improvement and new developments

Immersive and engaging content across industries and subjects Both visual and written Proven ability to write Unique creative copy keeping to the tone and voice of brand An eye for detail and layout of content both online and in print

Good Trend awareness

Wordpress Mailchimp Photoshop InDesignVideo editing

Excellent writing sklls

Media Packs Final Cut ProIllustrator

Strong design aesthetics

I create an array of different content using different tools and skills

EMAIL MARKETING SOCIAL MEDIA NETWORK STRATEGY

Network of creatives to call on to bounce ideas off

Compile plan and manage social media accounts Succesful at building brand awareness across social media platforms and connecting on a personal level to customers

co

mpe

ten

cie

s

Compiling newsletters and sales emails for direct marketing

PROPOSAL amp TREND REPORTPREMIERE VISION An event for fashion industry professionals Showcases Trend presentations exhibits and seminars The client was exploring concept ideas for experiential offerings

ACTIONS-Developed a foreward thinking concept exploring technology and fashions relationship -Produced a detailed proposal for an exhibition and an accompanying seminar showcasing the innovative advancements in the field of wearable technology and a playful look at the relationship between between fashion and technology

-Created a 10 page trend report looking at technologies influence on fashion production Showing the application of technology in the fashion Industry and technologies influence of style

CASE STUDY

TREND REPORTS Research and Compile Informative articles for b2b and b2c

CLIENT GOALSbull Increase its appeal and add value to its proposition

ACTIONS

I presented the client with a 21 page docu-ment which offered a 3 stage proposal for increasing reach and increasing profit

bullAdd Value by tweeking the blogger outreach bullAdd Impact by more strategic brand positioning bull Increase Impressions and engagement of contentbull Improve the reputation of the brand via a product development strategy

INFLUENCER OUTREACHIdentifying and soliciting opportunities

CASE STUDY

BRAND POSITIONING Analysis and strategy for repositioning

PROPOSALTHE APARTMENT

A blogger workspace and haven during hectic London Fashion Week The Apartment brings bloggers and brands together under one roof

MERCHANDISEBRAND PLANNING Ensuring brand offerings are on the mark and taking into consideration all relevant marketing consider-ations

wwEMAIL MARKETING I turn copy and images into Interactive beautiful emails Write and improve sales copy ith working links and buttons to social media pages and website

BEFORE AFTER

Turned an idea into a research proposal and a complete business plan Including a three phased marketing campaign Financial projections competitor analysis target market profiles merchandise planning and more

BRAND IDENTITY

Logorsquos business cardsMarketing materials

FASHION SHOWROOMKOPO new business launch

CAMPAIGNPROJECT MANAGEMENT Phasing strategy social media planningMarketing campaign planning

CASE STUDY

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

WEBSITE CONTENT

Creating Landing pages which are effective at generating leads With an awareness of up to date SEO optimization

I am skilled at brand auditing Examine a brandrsquos current position in the market compared to its competitors and complete a review of its effectiveness and strategically identify opportunities and plan the execution of improvement and new developments

Immersive and engaging content across industries and subjects Both visual and written Proven ability to write Unique creative copy keeping to the tone and voice of brand An eye for detail and layout of content both online and in print

Good Trend awareness

Wordpress Mailchimp Photoshop InDesignVideo editing

Excellent writing sklls

Media Packs Final Cut ProIllustrator

Strong design aesthetics

I create an array of different content using different tools and skills

EMAIL MARKETING SOCIAL MEDIA NETWORK STRATEGY

Network of creatives to call on to bounce ideas off

Compile plan and manage social media accounts Succesful at building brand awareness across social media platforms and connecting on a personal level to customers

co

mpe

ten

cie

s

Compiling newsletters and sales emails for direct marketing

PROPOSAL amp TREND REPORTPREMIERE VISION An event for fashion industry professionals Showcases Trend presentations exhibits and seminars The client was exploring concept ideas for experiential offerings

ACTIONS-Developed a foreward thinking concept exploring technology and fashions relationship -Produced a detailed proposal for an exhibition and an accompanying seminar showcasing the innovative advancements in the field of wearable technology and a playful look at the relationship between between fashion and technology

-Created a 10 page trend report looking at technologies influence on fashion production Showing the application of technology in the fashion Industry and technologies influence of style

CASE STUDY

TREND REPORTS Research and Compile Informative articles for b2b and b2c

CLIENT GOALSbull Increase its appeal and add value to its proposition

ACTIONS

I presented the client with a 21 page docu-ment which offered a 3 stage proposal for increasing reach and increasing profit

bullAdd Value by tweeking the blogger outreach bullAdd Impact by more strategic brand positioning bull Increase Impressions and engagement of contentbull Improve the reputation of the brand via a product development strategy

INFLUENCER OUTREACHIdentifying and soliciting opportunities

CASE STUDY

BRAND POSITIONING Analysis and strategy for repositioning

PROPOSALTHE APARTMENT

A blogger workspace and haven during hectic London Fashion Week The Apartment brings bloggers and brands together under one roof

MERCHANDISEBRAND PLANNING Ensuring brand offerings are on the mark and taking into consideration all relevant marketing consider-ations

wwEMAIL MARKETING I turn copy and images into Interactive beautiful emails Write and improve sales copy ith working links and buttons to social media pages and website

BEFORE AFTER

Turned an idea into a research proposal and a complete business plan Including a three phased marketing campaign Financial projections competitor analysis target market profiles merchandise planning and more

BRAND IDENTITY

Logorsquos business cardsMarketing materials

FASHION SHOWROOMKOPO new business launch

CAMPAIGNPROJECT MANAGEMENT Phasing strategy social media planningMarketing campaign planning

CASE STUDY

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

PROPOSAL amp TREND REPORTPREMIERE VISION An event for fashion industry professionals Showcases Trend presentations exhibits and seminars The client was exploring concept ideas for experiential offerings

ACTIONS-Developed a foreward thinking concept exploring technology and fashions relationship -Produced a detailed proposal for an exhibition and an accompanying seminar showcasing the innovative advancements in the field of wearable technology and a playful look at the relationship between between fashion and technology

-Created a 10 page trend report looking at technologies influence on fashion production Showing the application of technology in the fashion Industry and technologies influence of style

CASE STUDY

TREND REPORTS Research and Compile Informative articles for b2b and b2c

CLIENT GOALSbull Increase its appeal and add value to its proposition

ACTIONS

I presented the client with a 21 page docu-ment which offered a 3 stage proposal for increasing reach and increasing profit

bullAdd Value by tweeking the blogger outreach bullAdd Impact by more strategic brand positioning bull Increase Impressions and engagement of contentbull Improve the reputation of the brand via a product development strategy

INFLUENCER OUTREACHIdentifying and soliciting opportunities

CASE STUDY

BRAND POSITIONING Analysis and strategy for repositioning

PROPOSALTHE APARTMENT

A blogger workspace and haven during hectic London Fashion Week The Apartment brings bloggers and brands together under one roof

MERCHANDISEBRAND PLANNING Ensuring brand offerings are on the mark and taking into consideration all relevant marketing consider-ations

wwEMAIL MARKETING I turn copy and images into Interactive beautiful emails Write and improve sales copy ith working links and buttons to social media pages and website

BEFORE AFTER

Turned an idea into a research proposal and a complete business plan Including a three phased marketing campaign Financial projections competitor analysis target market profiles merchandise planning and more

BRAND IDENTITY

Logorsquos business cardsMarketing materials

FASHION SHOWROOMKOPO new business launch

CAMPAIGNPROJECT MANAGEMENT Phasing strategy social media planningMarketing campaign planning

CASE STUDY

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

CLIENT GOALSbull Increase its appeal and add value to its proposition

ACTIONS

I presented the client with a 21 page docu-ment which offered a 3 stage proposal for increasing reach and increasing profit

bullAdd Value by tweeking the blogger outreach bullAdd Impact by more strategic brand positioning bull Increase Impressions and engagement of contentbull Improve the reputation of the brand via a product development strategy

INFLUENCER OUTREACHIdentifying and soliciting opportunities

CASE STUDY

BRAND POSITIONING Analysis and strategy for repositioning

PROPOSALTHE APARTMENT

A blogger workspace and haven during hectic London Fashion Week The Apartment brings bloggers and brands together under one roof

MERCHANDISEBRAND PLANNING Ensuring brand offerings are on the mark and taking into consideration all relevant marketing consider-ations

wwEMAIL MARKETING I turn copy and images into Interactive beautiful emails Write and improve sales copy ith working links and buttons to social media pages and website

BEFORE AFTER

Turned an idea into a research proposal and a complete business plan Including a three phased marketing campaign Financial projections competitor analysis target market profiles merchandise planning and more

BRAND IDENTITY

Logorsquos business cardsMarketing materials

FASHION SHOWROOMKOPO new business launch

CAMPAIGNPROJECT MANAGEMENT Phasing strategy social media planningMarketing campaign planning

CASE STUDY

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

wwEMAIL MARKETING I turn copy and images into Interactive beautiful emails Write and improve sales copy ith working links and buttons to social media pages and website

BEFORE AFTER

Turned an idea into a research proposal and a complete business plan Including a three phased marketing campaign Financial projections competitor analysis target market profiles merchandise planning and more

BRAND IDENTITY

Logorsquos business cardsMarketing materials

FASHION SHOWROOMKOPO new business launch

CAMPAIGNPROJECT MANAGEMENT Phasing strategy social media planningMarketing campaign planning

CASE STUDY

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

Turned an idea into a research proposal and a complete business plan Including a three phased marketing campaign Financial projections competitor analysis target market profiles merchandise planning and more

BRAND IDENTITY

Logorsquos business cardsMarketing materials

FASHION SHOWROOMKOPO new business launch

CAMPAIGNPROJECT MANAGEMENT Phasing strategy social media planningMarketing campaign planning

CASE STUDY

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

CONTENT CREATION research mood board Information visualisation video content andor copy for any printed or digital platform B2B or B2C

ResearchCreate content Sustain and grow engagement Monitor and measure outcomes

Social Media

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins

wwwgdlookcoukContact for business InquiriesMslkloosGmailcom

Social Media

LinkedInwwwlinkedincominlaurakloosInstagram wwwinstagramcomgdlookfacebook httpswwwfacebookcomgdlookofficialpinterest wwwpinterestcomgdlookpins