HubSpot Inbound Marketing Software New Zealand Certified Partner

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  • HubSpot Inbound Marketing Software New Zealand Certified Partner
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  • WHAT MAKES HUBSPOT DIFFERENT
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  • 1 1 Your Contacts Database Text goes here Social Media Content Creation Email & Lead Nurturing Marketing Analytics Marketing Automation SEO Social Media Landing Pages All-in-One and Integrated to Make Your Marketing Powerful
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  • Work Your Entire Sales Funnel
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  • Demand Generation Outbound Campaign Performance and Cost Analysis Cold Calling Lead Generation Campaigns (Sample) BP Sales ReadyNurtureBP TotalList Size Leads/List Size Campiagn Cost Cost /Sales Ready Lead Cost /Total LeadsComments BP0704111192012.1% $ 12,500 $ 179 $ 113Mixed in house and purchased BP11112235804.0% $ 5,000 $ 455 $ 217Commercial - Purchased BP215365125619.9% $ 5,000 $ 333 $ 98Commercial - Purchased BP317284518025.0% $ 5,000 $ 294 $ 111BP Supplied BP411526356011.3% $ 5,000 $ 455 $ 79BP Supplied and "segment Tuned" BP510627237019.5% $ 3,000 $ 300 $ 42Commercial - Purchased BP622936343414.5% $ 7,500 $ 341 $ 119Commercial - Purchased BP7387411263717.6% $ 10,000 $ 263 $ 89BP Supplied Total194398540393713.7% $ 53,000 $ 273 $ 98BP Supplied Cost per sales ready lead $263 Cost per sales ready lead $263 Nurtures (MQLs) 398/3937 10% Nurtures (MQLs) 398/3937 10%
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  • Demand Generation HubSpot Inbound Campaign Performance and Cost Analysis Hubspot Inbound Campaigns Inbound Campaign 1 eDM's SentDelivered Delivery RateOpened Open RateClicked Click Rate Hard BounceUnsubscribes SQL (Invitation or offer accepted) SAL lead Score >101 Total Leads to Sales MQL (Lead Score 50 - 100) MQL (Lead Score15-49) Total MQL EDM 11316117389%26723%585%18717 EDM 21111108898%22621%373%25 EDM 31105108398%26424%121%010 EDM 41087105097%26025%404%165 All EDM's4619439495%101723%1473%20537 53136107 373480 3.31% 44.2% Inbound Campaign 1 - Nurture Followup1036102273%16518%112%1965212675-4530 2.54% 2.9% Inbound Campaign 1 Cumulative5655541696%118222%1583%22443105262182328510 6.07%17.8%32.1%49.9% Campai gn Cost $ 7,000 Cost per lead $ 112.90 $ 12.24All Lead Types Inbound Campaign 21893187299%43823%583%1551813 4154 Campai gn Cost $ 1,200 Cost per lead $ 92.31 $ 22.22All lead Types Inbound Campaign 2 In progress EDM 1 (IT)1386 1,31895.09%30423.07% 289.2%7001 EDM 2 (IT)1300 1,29999.92%27821.40% 3010.8%1010 EDM 3 (IT)1263 1,25699.45%20316.16% 83.9%706 EDM 4 (IT) Provisional1251 1,251100.00%27922.30% 165.7%0111 5200 5,12498.54%106420.77% 827.7%781283058121108229 Campai gn Cost $ 6,000 Cost per lead $ 103.45 $ 20.91All lead Types Cost per sales ready lead $90 - $112 Cost per sales ready lead $90 - $112 Nurtures (MQLs) 510/1036 49% Nurtures (MQLs) 510/1036 49%
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  • SEARCH ENGINE OPTIMIZATION Optimize your content to get found online
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  • See a list of sweet spot keywords and take action to increase your rank See what keywords brought n the greatest # of leads See which keywords are driving traffic but not conversions to identify additional opportunities View your underperforming or costly keywords and find alternatives. Keywords Determine which keywords will bring the best traffic to your site
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  • Keep tabs on where competitors rank in organic search Keywords View how your keywords are trending over time and compare to competitors
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  • Page Performance Track how well your pages are optimized for search and get recommendations for improvement Get an explanation of what needs to be improved.
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  • BUSINESS BLOGGING & SOCIAL MEDIA Create fresh content to attract and engage with leads
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  • Business Blogging Platform Track how well your posts are optimized for search and get recommendations for improving them Easy blogging interface Dynamic advice on improving your posts Search engine optimized Integrated with social media
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  • Social Media Publishing Easily create, publish, and automate all of your social media publishing Automatic link shortening Publish to multiple accounts & channels Schedule multiple posts all at once View recommended times for publishing
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  • Social Media Click Tracking Easily see which of your posts are resonating with your network
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  • LEAD GENERATION Convert visitors into leads
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  • Landing Pages Easily create landing pages and measure their effectiveness over time. Create landing pages in minutes Track conversion rates and compare A/B test
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  • Calls-to-Action Button Easily create call-to-action buttons and track their performance over time Create CTAs in minutes Insert on web pages, blog articles & email A/B test Dynamically display
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  • Contacts Database View your marketing contacts with their engagement history
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  • Prospects See who is visiting your site to target new prospects
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  • EMAIL MARKETING & AUTOMATION Generate sales-ready leads
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  • List Segmentation Segment your database to market to them with tailored content
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  • Email Creation Build beautiful emails that are personalized and optimized
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  • Workflows Trigger automated email campaigns and actions to nurture prospects Trigger a series of emails Set contact properties Create custom lead scoring Move leads from one campaign to another
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  • Email Analytics Get real-time statistics on what your contacts are doing with your email to see how your messages are resonating with them
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  • ANALYTICS Measure your marketing ROI
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  • Sources Analyze which of your marketing activities are giving you the best ROI View for visitors, leads & customers Compare conversion rate by channel Drill into detailed reports Set custom views and bookmark
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  • Conversion Assists Analyze which content drives conversions to leads and customers Filter by site pages, blog posts and LPs View by leads or customers
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  • Competitor Analysis Analyze how your marketing compares to your competitors for key metrics
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  • Closed Loop Marketing See how specific marketing efforts & channels are contributing to the bottom line Marketing Investment $ Revenue Brought in Marketing Results by Channel Informed Sales Team
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  • INTEGRATIONS Amplify your inbound marketing strategies
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  • Maximize the power of HubSpot through integrations with your existing systems CRM Systems Salesforce, Sugar CRM, and more eCommerce Magento, Shopify, and more Mobile SMS and Apps Billing Systems Recurly, Chargify, and more Help Desks Zendesk, Assistly Social media Facebook, Twitter, LinkedIn, and more.
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  • TRAINING & SUPPORT IN NZ
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  • HubSpot Support in New Zealand Demand Flow Intelligence Limited Address: 37 Millais Street, Grey Lynn, AUCKLAND, 1021 Contact: Gerard Fitzgibbon M: +64 21 671 311 Email: gfitzgibbon@demandflow.co.nz Ian Parker M: +64 21 644 365 Email: iparker@demandflow.co.nz