Executive summary:Poultry is an emerging and important sector that has been contributing progressively to our economy from the past decade. Poultry is one of the fastest growing and most promising industry with the brightest future in our country. Poultry sector are playing a very vital role in the reduction of poverty, malnutrition and unemployment problem of our country.Venture category of our business will be partnership. It will run under the partnership act of 1932. The partnership will be partnership-at-will where the partnership is not for the fixed period of time and where no provision is made as to when and how the partnership will come to an end according to partnership act 1932 (section- 7). Business commenced by 2013.The product will be chicken and its egg. It will be distributed by the firm to customers. The most important requirement in any kind of business is purpose. Our purpose is to satisfy the customer by providing quality product. Our business will meet the demand of the restaurant, super shop, hotel, community center, bakery and catering houses.Market characteristics of the poultry farm is not very much competitive in that way the demand of the hens, eggs is very high but the supplier could not able to satisfy the demand of the customers and consumers. VisionTo be one of the most leading chicken suppliers in Harare and Zimbabwe at largeMissionTo effectively and efficiently provide a solution to our customers and our promotersCore rulesProfessionalism, integrity and innovation ObjectiveTo provide chickens profitably over short turnaround cycles.Business concept:Purpose of the venture: To meet the demand of customer and built strong customer relationship. To create the employment opportunity for others. To contribute the economy of the country.

Objective of the founders:The major objective of the founders is reducing poverty, malnutrition and unemployment problem of our country. Besides, we want to provide quality product to customer and maintain the supply sufficiently.

Description of the firm:This is a partnership business where the main activity of the firm is to provide quality product through the Dhaka city. We will collect chicken and eggs from different producer near to Dhaka city especially from Gazipur. Chicken and eggs will be distributed to restaurant, super shop, hotel, community center, and bakery and catering houses around Dhaka city. Prolong the sufficient supply to the customer is one of our most important purpose. We want to supply extend area of Dhaka city with affordable price. Name of the ventureM/S Brothers & Brothers enterprise

AddressShop no-17, Road no- 6, New airport road, Banani, Dhaka-1213

FoundersMd. Nazmul HossainMd. Mofakkharul IslamRokeya KhatunMd. Ahsan HabibMd. Nazmul Hossain

VisionProviding quality product with reasonable price.

Email bnb@yahoo.com

The Project DescriptionI propose to engage in a Poultry Project. I intend to carry out this project at my fathers farm in Bindura. My family is a beneficiary of the land reform programme and we have built a fowl run at the farm which can accommodate more than 2000 chickens. I intend to start the project with 1000 chicks which is what I can afford with the funds available. I expect to introduce a batch of 1000 a month and the fist batch, will be funded by the loan while the second and the proceeding batches will be funded by the revenue generated from the sale of the chickens. We have already been engaged in in this poultry project as a family but we have been operating at a small scale due to lack of funding. I believe this opportunity gives me the chance to pursue my own dream of running my own poultry project. As a student of Agriculture at the University of Zimbabwe , I feel this opportunity couldnt have come at a better time as it is. It gives me a fantastic chance to apply the theory I am acquiring in training. I believe the diverse skills I am gaining from studying my agriculture degree will come extremely handy in ensuring that I produce tremendous results in this project. THE SKILLS I am a student of agriculture at the University of Zimbabwe. I have been the one to run my familys farm ever since I was at school and choosing the Agriculture degree was away of fulfilling a personal vision in Agriculture. I have been involved in growing crops such as maize, soya beans and sunflowers which we then used in producing feed for the chickens. I believe this loan facility will give me an opportunity to pursue my vision of producing chickens at a larger scale. In other words I have extensive experience in producing chickens and chicken feeds. I intend to personally run the project and employ other few general hand to assist me. I would be based at the farm where I will undertake this project and I will be commuting to college from there. I believe that I have both the academic knowledge and experiences to ensue success of this project. Product or service:The product is chickens and eggs. The farm will distribute these products around the Dhaka city. Quality assurance is the main motto of our business. We are not compromise in the question of quality. To ensure the quality we always take high care of our hens and eggs. Now a days, from chickens and eggs harmful diseases are spread out. But we are supply our chickens and eggs with ensuring that it is free from all kind of jorum, which can create harmful diseases. Cost of poultry business is not so high. One can easily start a business with a minimum amount of money. But our cost of business is high, because our business is highly future oriented. The primary cost of our business is given below:ParticularsCost (TK)Total cost (TK)

Farm

Warehouse

Transportation

Chicken

Egg

Food

Utility

30,000

50,000

2,00,000

1,00,000

50,000

50,000

20,000

5,00,000

We also provide some additional facility to ours customers and consumers that are not provided by other suppliers: We reached our product (chickens & eggs) to the customers by our own transportation with a low transportation cost. If any dreadful products are identified by the customers we always make it change. Processed meat are also supply if customer feel need. We also supply product by credit to a limited amount. Poultry business is full with competitors. But there have a great prospect of succeed, because most of the suppliers are not able to adequately supply the product.

Market research and analysis:As we know, Bangladesh is a over populated country. So, there is no equilibrium between demand and supply and more or less suppliers fail to satisfy the customers. Most of all, in food business if it is daily product there is no loss. So there is a great prospect being succeeded. Each and every people need chickens and eggs. Eggs are the ingredients of cake, bread, omelet etc. So restaurant, bakery, hotel, community centers needs eggs and chickens everyday. As the different customers has high demand of chickens and eggs we have a high prospect of success, and for success we need continuous market research by following way: Customer scenario:As we all know that, chicken and egg are very nutritious food items. Doctors always prescribe it as nutritious food. From statistical data, each and everyday a family needs at least four eggs in this country. Most of all children are fond of egg. So there is a great prospect to being succeeded as being act as distributor. We will distribute our product to household customers, restaurant, hotel, bakery, cookery etc. . Analyze competitors:It is essential for every business organization to identify its existing competitors their skill, strength and as well as weakness. We have huge number of existing competitors but most of them have not high skill and future orientation. The future competitors can easily entre the business because of its low cost and its industry structure is very easy.

Price system:Pricing is most important factor in any kind of business. But in food business, it becomes more crucial factor. Most of our businesses fail to set proper pricing. We will consider this factor securely. Our farm will provide chicken and eggs with affordable price.

Market plan Marketing strategy: We use new processing options which can differentiate our product from the products of others. We ensure quality product with affordable price. We always search for new quality factors related to our products that customers wish to see in the product. Provide hygienic and nutritious feeding that may help to attain distinguishable quality factors like color and test of meat.

Distribution channel: We are not going to use any distribution channel at first. We will use personal sales representative for selling our product. Our sales representatives will directly go to our customers and collect the order. As per their order we will directly supply chickens and eggs to the customers by our own transportation.

CustomersManufacturer

Manufacturing and operations: Facilities and location: We always try to give high facility to our customers. For quickly serve the customers we have a farm and warehouse in Gazipur that is near Dhaka city. We also have an office in Banani which address is- Shop no-17, Road no- 6, New airport road, Banani, Dhaka-1213 for quick access with the customers. For making customers order easy we also have a email address, so that customers can order us easily. We are going to introduce own website for customers convenience. We moreover supply our product (chicken and Egg) to the customers by own transport system with full responsibility.

Inventory management:Our main inventory is chicken and eggs. First of all we will buy chicken and eggs from different area around Dhaka city especially from Gazipur and put it into our farm and warehouse. Then we will clean the dust from eggs and test the chickens health that means we ensure that chickens are not affected by any harmful disease. Then we supply the chickens and eggs to different restaurant, super shop, hotel, community center, and bakery house as per their order. The ProductThe eggs produced at the poultry farm should be of premium quality and shall differentiate itself with its larger size and weight. The eggs produced in the farm will be of 60g per egg compared to common imported white eggs of 45g per egg. The eggs will be produced in an environmentally friendly manner.The price of the eggs will be competitive considering the high quality and freshness of the eggs in comparison to the price of imported eggs of the same quality. The proposed farm will have the capacity to produce 250 eggs per day, and eggs shall be sold to the market at BDT 8 per egg in the first year of operations. To ensure a non-stop stable supply of eggs to its customers, one rearing house and another layer houses (26' x 36' each) shall serve to maintain a continuous supply.CompetitorsOnce the product is introduced, small businesses which are more organized in this kind of production and distribution may see the opportunity and seize it before the product is firmly established in the target markets. Other forms of competition will emerge from importers of similar size and similar quality eggs. However, the key target market for the locally produced eggs would normally be high quality local produce. Hence, competition will be limited and prospects for locally produced eggs are expected to remain good.Target MarketMarket analysis Bangladesh is an over populated country. So, there is no equilibrium between demand and supply and more or less suppliers fail to satisfy the customers. Most of all, in food business if it is daily product there is no loss. So there is a great prospect being succeeded. Each and every people need chickens and eggs. Eggs are the ingredients of cake, bread, omelet etc. So restaurant, bakery, hotel, community centers needs eggs and chickens every day. As the different customers have high demand of chickens and eggs we have a high prospect of success.Market NeedsThe target market prefers premium quality eggs whose origins are familiar to them. Quality, fresh produce coming from known environments have an edge over similar products imported from unfamiliar producers.

The concept of 'ethical purchasing' and 'positive buying' would be an important driving force in making purchasing decisions at high end resorts. The facts that the eggs purchased contribute to job creation in the community and empowerment of women or contribute to the betterment of other disadvantaged people are very important factors taken into consideration in the target market.

Strategy and Implementation Marketing PlanPositioningThe eggs farmed at the poultry farm should be emphasized as being of premium quality and distinguish themselves with its larger size and weight of 60g per egg compared to common imported white eggs of 45g per egg. The fact that the eggs are produced in an environmentally friendly manner must also be highlighted.PricingPricing for the eggs should ideally be market driven based on the weight of the egg and the targeted market segment. Its pricing structure should be based upon the targeted clientele and a survey of egg suppliers and their prices in Bangladesh. For the purposes of this study, we have assumed the tourist market as the key market and estimated a selling price of BDT 8 per egg in the initial year of production. The price of the eggs are highly competitive considering the high quality and freshness of the eggs when compared to the price of imported eggs of the same quality. For the purposes of this study, it must be noted that the cost of feed has been assumed to at 50% lower than the actual cost of feed, if imported. It would not be possible to maintain a selling price of BDT 8 per egg unless cost of feed is minimized by 50% or a subsidy or a grant is given to the poultry farm. PromotionBrochures and documentaries should be prepared capturing the farming process and benefits of the farm to the local community. Such material should be carefully packaged and distributed to the Dhaka city and other targeted places Invitations should be sent to the resort managers and other key staff to visit the farm and experience the role the farm plays in the community.

This could be used as a good opportunity to negotiate contracts and impress them to associate with the farm in providing technical and financial support.DistributionIt is unlikely that a farm of the proposed size in this plan would require several distribution channels to sell its produce. Networking with one or two resorts will be sufficient to ensure that the entire production will be purchased by them.

Financial Plan

Sales Forecast:1st year2nd year3rd year

Unit SalesEggsChicken meat192000028800012002880001300

Price Per UnitEggsChicken meatBDT 7.00BDT 0.00BDT 7.50BDT 120.00BDT 8.00BDT 130.00

SalesEggsChicken meatBDT 13440000.00BDT 2160000BDT 144000BDT 2304000BDT 169000

Total SalesBDT 134400023040002473000

Direct Cost Per UnitEggsChicken meatBDT 3.400.00BDT 3.420.00BDT 3.460.00

Direct CostEggsChicken meatBDT 65280000BDT 98496000BDT 99648000

Total Direct CostBDT 652800

BDT 984960

BDT 996480

Gross Margin

Gross Margin %691200

52%1319040

61%1476520

64%

Personnel PlanPersonnel TableYear 1Year 2Year 3

ManagerAdministratorContract labor[3]BDT 1,20,000 96,000 1,20,000

1,32,0001,00,0001,26,0001,44,0001,04,0001,30,000

totalBDT 3,36,0003,58,0003,78,000

About the Personnel PlanIt is assumed that a total of 5 employees will be sufficient to operate a poultry farm of 1000 01 Manager who shall be responsible for the daily management of the farm site. 01 Administrator to assist the Manager in the management and financial Areas. 03 Contracted labor to undertake the daily farm work including cleaning, Feeding and other minor work.

BudgetBudget TableYear 1Year 2Year 3

Expenses(BDT)SalaryEmploy relatedMarketing and promotion

RentUtilitiesOffice suppliersPackagingvaccination3360001100055000

60000200001800020000240003580001200055000

60000200002000022000250003780001300056000

6000020000220002500025000

total544000572000599000

Major purchasePoultry shedComponent &equipments

900000

000

000

total900000000000

Loans and InvestmentsLoans and Investments Table1st year2nd year3rd year

EquityinvestmentBDT 12,00,000BDT 00BDT 00

Total amountBDT 12,00,000BDT 00BDT 00

Sources of FundsFor the purposes of this study, it is assumed that the initial investment will be funded either by 100% equity or by a mix of grant aid and equity. It would not be feasible to set-up the business through debt, as it would erode the limited excess cash flow generated from sales in the form of interest.Alternative interested parties could seek soft loans through various government managed loan schemes to minimize the burden on its cash flow.Use of FundsFunds invested in the proposed business will be utilized as follows:1. Equipment for 04 Layer House of 1000 Birds:BDT4,00,0002. Freight & Handling Costs of Imports: BDT50,000.00 3. Physical Structure for 04 Poultry Sheds (Material Cost and Labor) :BDT2800004. 02 Sets Automatic DE beaker: BDT80,0005. Other Accessories: BDT50,000.00 6. Water Storage Tanks: BDT40,000

SCHOOL OF BUSINESS STUDIES, SEU1