Group 2 - Copy.docx

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UNIVERSITY OF SARGODHA GUJRANWALA CAMPUS

Project Title: !"i#e"" Pl$#

Gro!% Le$&er: U'$r Aj'$l

Project Me'(er":

NAME ROLL NO)U'$r Aj'$l MAF*+M,-.

M!/$''$& 0$'r$# MAF*+M,,+1$'$# A"/r$2 MAF*+M,33

F$"i$l L$ti2 MAF*+M,-3

L$4$it Ali MAF*+M,35

A&eel6UR6Re/'$# MAF*+M,-+

Or7$#i8$tio# N$'e": Friends & Co PVT LTD.

Or7$#i8$tio# A&&re"": C/$'(er o2 co''erce9 'o&el to#

G!jr$#$l$

S!('itte& to; Mi"" S!'eer$ A"7$r !tt







T/e !"i#e""

Pro&!ct N$'e: Easy Fresh

!"i#e"" "tr!ct!re: Partnership

PN: [Registered]

!"i#e"" loc$tio#: ha!"er o# o!!ere$ !ode% ton$ '()rana%a.

D$te e"t$(li"/e&: 1*+,-*21/

!"i#e"" o#er<"=: 0!ar ,)!a%$ .a!ran$ Faisa% Lati#$ a!an ,shra#$

Lia4at ,%i$ ,dee%*0R* Reh!an

Pro&!ct: Tooth"r(sh ith paste

E>ec!ti?e S!''$r@

T/e F!t!re

Vi"io# "t$te'e#t:

Care and satis#y the (sto!er aro(nd the or%d

Mi""io# "t$te'e#t:

5(r !ission is to he%p o(r (sto!er and a%%os the! to "e hea%thier$ ith their

s!i%e$ a6oid denta% e!ergenies and 7eep their teeth #or the rest o# their %i#e.O(jecti?e":

To "eo!e a good "(siness!an and %a(nh o(r prod(t in a%% o6er the or%d

T/e M$ret

T$r7et '$ret:

Those peop%e ho ages are 1 to a"o6e.

M$reti#7 "tr$te7@:

,d6ertising and #ree sa!p%e

T/e Fi#$#ce

8e try to !ade o(r pro#it R9 2$$; in three years and !ini!(! a!o(nt

#or (p*#ront R9 <; and e !ade additiona% in6est!ent #or earn the other

ino!e. 8e are not see7ing the other so(re #(nding and e are going to !ade

on in6est!ent a"o6e to R91$$;



CEO

MANAGERES

(PARTERNER

ES)

EMPLOYEES

Re7i"tr$tio# Det$il"

D$te re7i"tere&: [31*DEC*21<]

Loc$tio#<"= re7i"tere&: Cha!"er 5# Co!!ere$ ode% Ton$ '()rana%a.

PN: 3112=

Or7$#i8$tio# c/$rt



CEO

Umar AJmal

MuhammadKamran

MarketingManger

Faisal Latif

ProdutionManager

Liaqat Ali

!RM Manager

"aman

A#$ra%

&inane Manger

Adeel-ur-Rehman

Sale# Manager

M$#$7e'e#t B o#er"/i%:

Det$il" o2 CEO:

CE5 is 0!ar ,)!a% and >e is doing ?, 3./ in Fianane @ears #ro!

0ni6ersity o# 9argodha '()rana%a Ca!p(s$ '()rana%a

E>%erie#ce:

>e !ade training #ro! -ationa% ?an7 o# Pa7istan$ Cha7 +agna ?ranh$ 9ia%7ot

Road '()rana%a.

0e@ %er"o##el

C!rre#t "t$22:



Name Job Title Education Experience

MuhammadKamran

MarketingManger

MBA 3.5

Years (Marketing)

He is done as a Marketingmanager in Colgate

1$'$#

A"/r$2 Finance

Manger

MBA 3.5Years (Finance)

He is done as a Financemanager in Pepsodent

Faisal Latif Production

Manager

MBA 3.5

Years (Finance)

He is done as a Production

manager in Sparkel

Li$4$t Ali >R

anager

?, 3./

@ears BFinane

>e is done as a >R

!anager in 5r"a%

A&eel6!r6

Re/'$#

9a%es

anager

?, 3./

@ears BFinane

>e is done as a 9a%es

!anager in Eng%ish

Toothpaste



Re4!ire& "t$22

Job Title Quantity Expectedstaff

turnover

!ills necessary "atere#uired

oiceManager!

"#! "$%3 &ears! "'eleant ualiicationsin *ice Management.At least $ &ears+e,perience

3#%-A%$/#5

*perationManager "#! "$%3 &ears! "'eleant ualiicationsin *ice Management.At least $ &ears+

e,perience.!

3#%-A%$/#5

C0ie Account%

ant

"#! "$%3 &ears! CA1MBA *' M.C*M

2it0 At least $ &ears+e,perience

3#%-A%$/#5

Sale

Manger

"#! "$%3 &ears! M.com or MBA

At least $ &ears+e,perience.!

3#%-A%$/#5

Recr!it'e#t A&?erti"i#7

For the p(rpose o# rer(it!ent e !ade ad6ertising in dai%y nespaper %i7e

BEpress -es$ +ang$ Ti!es$ Dan$ D(nya nespaper = and on%ine thro(gh

internet and "anners and pa!ph%et et

Tr$i#i#7 %ro7r$'":

8e !ade training to o(r e!p%oyees e6ery 3 !onths. The interna% and eterna%

trainer gi6es training to o(r e!p%oyees.

Pro&!ct



Pro&!ct:Tooth"r(sh ith Paste

De"cri%tio#: To in one

Price: R9:2* Hn%(ding '9T

M$ret %o"itio#:

5(r prod(t !ar7et in those areas here peop%es high %e6e% o# %i6ing

standard and !idd%e %ass and o(r prod(t has o!petiti6e ad6antage

"ea(se e are pro6iding #irst ti!e to prod(t in one #or!.

U#i4!e Selli#7 Poi#t:

9a6ing the ti!e go to s(ess



A#tici%$te& &e'$#&:

De!and o# o(r prod(t is so high in high %i6ing standard areas. 'erna%ey

peop%e ant to o(r prod(t o(t o# 1 peop%es. This assess!ent !ade aording

to o(r s(r6eys

V$l!e to c!"to'er:

C(sto!er is o(r assets. Then e gi6e pre#erene to o(r (sto!er and o(r

prod(t is "asi neessity #or (sto!er

Grot/ %ote#ti$l:

Hnitia% #e years are r(ia% ne%y esta"%ished o!panies. any o!panies go

"an7r(pty "ea(se o# "ad p%anning in their ear%y %i#eti!es. Hn order to "e s(re



8e intend to !a7e a reasona"%e groth #or #irst to years that is to reah I3

o# tooth"r(sh !ar7et o# Pa7istan. Considering the on#idene that o(r patent

pro6ides (s$ I3 is not !(h opti!isti.

De?elo%'e#t Pl$#

,#ter se6era% sessions o# dis(ssions and re6ies$ e p%anned an ation p%an #or

the #irst to years. To s(!!ariJe si!p%yK

• Hn the #irst si !onths$ e esta"%ish the o!pany$ !a7e "(siness

agree!ents and o!e (p ith a ready to prod(e prototype.

• ,#ter si !onths$ e i%% start ith sa%es together ith ad6ertise!ents

I##o?$tio# Pl$#

Re"e$rc/ B &e?elo%'e#t <RBD=i##o?$tio# $cti?itie":

8e ha6e proper a depart!ent o# Researh and de6e%op!ent hih p(rposehe7 the de!and and s(pp%y in the !ar7et e6ery 3 !onth in the #or! o#

s(r6eys and sa%es!en and o(r idea is inno6ati6e and this type o# prod(t are

going #irst %a(nh in Pa7istan

I#tellect!$l %ro%ert@ "tr$te7@:

8e ha6e a p%an to protet o(r idea and design o# the prod(t. Hnsh,%%ah e !ade

the Trade!ar7



I#"!r$#ce Pl$#

Worer" co'%e#"$tio#:

8e pro6ide the "est ins(rane p%an to o(r or7ers. These p%ans a!o(nts are tograde ise:

'rade 1 to R9 /;

'rade to 1/ R9 1;

'rade 1A to 1= R9 2;

'rade 2 to 22 R9 2/;

Pro&!ct Li$(ilit@:

Hn the ase o# da!age goods d(ring transit e "o(ght the ins(rane po%iy ande ha6e right to %ai! these prod(ts

!"i#e"" A""et":

8e a%so !ade the ins(rane o# o(r assets %i7e B?(i%ding$ ateria%$ and ?(siness

?(ses

Ri"

,s the Tooth"r(sh is one o# the prod(ts hih are in re%ationship to the hea%th$

in the di##erent o(ntry or area$ they ha6e the di##erent and spei#i po%iy.

P$te#t ri":

The tooth"r(sh is easy to opy.

5(r tea! i%% try to protet o(r patent.

M$ret Ri":

Hn the toothpaste !ar7et$ ha6e too !(h o!pany$ %i7e Co%gate$ 5ra%*?$ '%ide$ it

is great o!petition.



8e ha6e to !aintain o(r ore o!petenies. 8e need the ,"i%ity to de6e%op

!ore ne prod(ts and ne ser6ies #or the (ser needs$ and hether this !ar7et

de6e%op as #ast as e epet$ and ho the !at(rity o# the !ar7et.

Fi#$#ci$l ri":

ar7eting osts and h(!an reso(re osts !ay "e o6er "(dget and i# the

o!pany annot o"tain the neessary in6est!ents$ the o!pany i%% #ae %osing

!ar7et share position or ad6antage.

8e an esta"%ish a re%ati6e%y e##eti6e #inania% ear%y arning !ehanis! in

order to ana%yJe the errors and #%(t(ations o# !anage!ent %ead to the "(siness

#ai%(re.

Re"o!rce Ri":

,s a 7ind o# hea%th prod(ts$ e ha6e to ens(re the 4(a%ity o# the tooth"r(shK e

ha6e to ens(re the 4(a%ity o# ra !ateria%s e (se is 4(a%i#ied.

Tec/#ic$l ri":

5(r tooth"r(sh is onern a"o(t the sa#ety iss(es.

5(r prod(ts !(st pass the 4(a%ity and tehno%ogy that a%%os ons(!ers to

"e%ie6e that o(r prod(ts.

!"i#e"" S@"te'

The o!pany i%% #o(s on "(i%ding #%ei"%e and inno6ati6e ora% tooth"r(shes.

The #irst design and !ode% to or7 on i%% "e tooth"r(sh. The !ission o# theo!pany is to pro6ide (sto!ers a o!p%ete ora% protetion and a prod(t hih



R & DD e s ig n -

i n g

M a n fa -

c t u r in g

M a r k e -

t i n g

D i s t r ib -

u t i o n

S e r i v

i - c e

its ser6ies #ro! a entra% head o##ie$ hih i%% "e set(p in '()rana%a. The

o!pany head o##ie i%% "e o!prised o# #o(r !a)or depart!ents hih a%%

sho(%d "e integrated and inter%in7ed %ose%y to or7 as a sing%e (nit. The head

o##ie i%% "e responsi"%e #or organiJing$ ontro%%ing and !anaging a%% the

interna% and eterna% organiJationa% #(ntions and "(siness ati6ities in%(ding!an(#at(ring o# the prod(t and %a(nhing the prod(t.

5(r "(siness !ode% is

.

O%er$tio#"

Pro&!ctio# %roce"":

*=Re"e$rc/ $#& De?elo%'e#t o2 De"i7#":

This depart!ent o%%eting data and or7ing on the #easi"i%ity st(dy o# the

tooth"r(sh ith paste to #ina%iJe the design in #ina% shape. The ra !ateria%

re4(ired #or the prod(tion. (a%ity standards i%% "e #ina%iJed "y R&D

depart!ent. The #ina% designing o# the !ode%$ the de6e%oping and testing it i%%

"e done "y R&D depart!ent "y getting appro6a% #ro! CE5 and ee(ti6e heads

o# a%% depart!ents$ #(rther !ore depart!ent i%% a%so "e or7ing on the

(pgrading o# the designs and #inding %oer the ost o# the prod(t and "(i%dingad6ane and s!art designs ith high 4(a%ity #or #(t(re. The #ina% prod(t sho(%d



3=R$ M$teri$l A#$l@"i" $#& A%%ro?$l:

The R & D depart!ent i%% pro6ide the spei#iations and detai%s o# the ra

!ateria% (sed in the prod(tion o# tooth"r(sh$ the !an(#at(rer depart!entgenerate it and send the sa!p%es o# tooth"r(sh to o!pany %a" #or appro6a% and

i# they are aording to the internationa% and re4(ired standards they i%% "e

appro6ed #or the prod(tion.

+=M$#!2$ct!ri#7 $#& Te"ti#7 S$'%le":

,#ter testing the sa!p%e the "r(sh send to CE5 and !anagers #or appro6a%. ,#ter

appro6a% !an(#at(ring depart!ent start the prod(tion

-= Di"tri(!tio#:

The sa%e depart!ent i%% set (p distri"(tion po%iiesK spei#y s(pp%y hain

!anage!ent ati6ities in Pa7istan. The Co!pany a4(ired #or the distri"(tion

p(rpose i%% "e responsi"%e #or 7eeping the sto7 in the are ho(ses$ anddistri"(tion it to the desired destinations as p%anned "y the 9a%es depart!ent.

The sa%e order i%% reei6e distri"(tion order #ro! the !ar7et and ontat the

distri"(tion o!pany #or the de%i6ery o# the prod(ts. The s("*ontrators and

retai%ers i%% "e hired #or the distri"(tion o# the prod(t ith !(t(a% agree!ents.

5(r o!pany i%% epand its "(siness in ,sia$ idd%e East$ R(ssia and ,#ria

and a%% other parts o# the or%d and the distri"(tion i%% "e done "y hiring

#ranhisee. The #ranhisee i%% pay an initia% #ee and a #ied pro#it aording to

the sa%es o# the Easy #resh tooth"r(sh. ,%% the sa%es reords i%% "e 7ept at >eado##ie in sa%es depart!ent



T/e M$#!2$ct!ri#7

*=Mol&i#7 t/e /$#&le":

P%asti is !ied and shaped into pe%%ets. The pe%%ets are then p%aed in an

in)etion !o%ding !ahine$ hih heats the p%asti (nti% it is !e%ted. , rotating

sre or p%(nger #ores the %i4(id p%asti into the hand%e !o%ds. The !o%ds #or!

the entire hand%e$ in%(ding the s!a%% ho%es$ a%%ed ores$ into hih the "rist%es

are inserted. The !o%ds are se(re%y %a!ped$ and press(re is app%ied to the

!o%ds hi%e the p%asti oo%s. 5ne the !o%ds ha6e ade4(ate%y oo%ed$ the

%a!ps are re!o6ed$ and s!a%% pins p(sh the hand%es o(t o# the !o%ds

3= T/e 2illi#7 '$c/i#e:

The "rist%es$ hih are (s(a%%y !ade o# ny%on$ are positioned into the ore o# the

hand%e a(to!atia%%y. The "rist%es are then stap%ed into the ore ith tiny !eta%

stap%es

+= Tri''i#7 t/e (ri"tle":

-et$ the tooth"r(sh passes thro(gh a tri!!ing !ahine hih s%ies the "rist%es to the orret %ength and shape #or the parti(%ar design.

-= P$c$7i#7 t/e toot/(r!"/e":

The tooth"r(shes are pa7aged into ard"oard andor p%asti ontainers. La"e%s

are attahed to the pa7age$ pro6iding prod(t in#or!ation s(h as "rist%e

hardness$ as e%% as reo!!endations #or (sage

http://www.madehow.com/knowledge/Plunger.html

http://www.madehow.com/knowledge/Plunger.html



Tec/#olo7@

AMR <A!to'$tic Meter Re$&i#7=:

,R: a ne approah to anhor%ess tooth"r(sh !an(#at(ring.



Co!p%ete tooth"r(sh hand%es are !an(a%%y #ed into the !ahine on a on6eyor.

M$c/i#e 2e$t!re

,(to!ati #i"er %oading syste! a6ai%a"%e

Tr$&i#7 /o!r":

5(r trading ho(rs are =: , to 12: P. 5(r trading ti!e o6er the year "(t

spring season is !ost pea7 ti!e and pro#ita"%e trading ti!e. ?ea(se in spring

%ot o# (se o# ie and o%d drin7s

Co''!#ic$tio# c/$##el":



5(r

(sto!ers an ontat ith the he%p o# #o%%oing hanne%s. These hanne%s

an in%(de: te%ephone B%and%ine!o"i%e$ post "o$ e!ai%$ #a$ internet "%og or

soia% !edia hanne%

Recei%t" $#& P$@'e#t"P$@'e#t t@%e" $cce%te&:

5(r pay!ent aepted !ethods are the #o%%oing %i7e ash$ redit$ he4(e and

"i%% o# ehange.

Cre&it %olic@:

5(r redit po%iies are to !ade the pay!ent to s(pp%ier ithin 1/ to 2 days and

reei6e the pay!ent #ro! o(r (sto!er ithin 1 to 1/ days and pro6ide. ,nd

e (se ter! o# 2/$ n3. HtMs !ean i# o(r (sto!er !ade pay!ent ithin / days

e pro6ide 2I diso(nt to o(r (sto!er. ,"o6e / days no diso(nt

W$rr$#tie" B re2!#&":

e a%so pro6ide the arranties #ai%ity i# goods are de#eti6e and a%so !ade

re#(nd i# e de#eti6e goods reei6e ithin 1 days.

!$lit@ co#trol:

First%y$ a#ter !an(#at(re prod(t send to o!pany %a". Co!pany %a" appro6es

the 4(a%ity and standards. 8e #o%%o the a%% r(%es o# H95 standard =. ,nd e

hire an o##ier #or 4(a%ity ontro%.

Me'(er"/i%" B $22ili$tio#":

5(r "(siness is the !e!"er o# the '()rana%a Cha!"er o# Co!!ere and o(r "(siness is a##i%iated #ro! ,%% Pa7istan ?(siness ,ssoiation and e are

#o%%oing the a%% r(%es o# ,%% Pa7istan ?(siness ,ssoiation

M$ret Pl$#

A#$l@"i" o2 $ "$'%le '$ret: PA0

Hn order to ha6e g%o"a% !ar7et predition$ it is %ogia% to start ana%ysis ith a

o(ntry and then epand the #indings.

P,$ in this regard$ is a good ea!p%e o(ntry to inspet the tooth"r(shind(stry.



The (rrent pop(%ation o# P, is epeted to "e aro(nd 1G !i%%ion peop%e.

9ine tooth"r(shes are not (sed "y 6ery !inors and 6ery e%ders$ e need to on%y

onsider the age range o# 1*A.

For that e (sed so!e statistis

3 !i%%ion #or ages "eteen and 1K1< !i%%ion #or ages 1 to A

,#ter e s("trat the e%(ded ranges$ e ha6e / !i%%ion peop%e ho are

epeted to "r(sh their teeth. That !eans / !i%%ion peop%e !(st ons(!e o(r

tooth"r(shes ann(a%%y. ,ss(!ing the a6erage prie #or a !an(a% tooth"r(sh is

R9 2;$ e get 1 !i%%ion R9 o# !ar7et siJe.. Esti!ating the pro#it is rather

easy ha6ing o6era%% sa%e a!o(nt. H# e ass(!e 2I re6en(e !argin #or one

tooth"r(sh$ R9 <; 5# o(rse this is a good indiator #or the opport(nities

genera%%y and a%so #or the "r(sh part o# o(r prod(t$ spei#ia%%y. 8e an easi%y

epand the esti!ation to E(rope %e6e% and th(s ha6e re%ia"%e preditions

Prici#7

,s stated in prod(t idea setion$ o(r prod(t onsists o# to partsK a p%asti

"ody and toothpaste.

Di##erent priing strategies an "e app%ied #or those di##erent parts o# the

prod(t. Hn the #o%%oing paragraphs$ e introd(e di##erent onerns and o(r

proposed strategy.

8e ass(!e the a6erage %i#eti!e o# the "ody part o# o(r tooth"r(shes to "e #e

years$ say 1 year. That is a%so tr(e #or o(r prod(t. That !eans a (sto!er i%%

"(y o(r prod(t a#ter one year.

0s(a%%y$ there are to di##erent priing strategies #or this 7ind di%e!!a.

● a7e yo(r pro#it #ro! s(pporting prod(t. That !eans$ se%% the !ain

prod(t #or heap and s(pporting prod(ts #or rather epensi6e to get a

good re6en(e !argin.

● a7e yo(r pro#it #ro! !ain prod(t. That !eans$ se%% the !ain prod(t

#or a epensi6e prie and s(pporting prod(ts #or reasona"%e prie.

The prod(tion ost o# o(r "r(sh p%ays an i!portant ro%e in hoosing the right

priing strategy. The 2nd option presented a"o6e is (s(a%%y the "est option #or

o(r prod(t type. >oe6er$ i# the prod(tion ost o# o(r "r(sh head pre6ents (s

o"taining nie re6en(e

Di"tri(!tio#

The !ain sa%e hanne%s #or any 7ind o# tooth"r(shes today is shops ith any

siJe 8e a%so p%an to (ti%iJe the to hanne%s to de%i6er o(r prod(t to



There are di##erent de%i6ery !ehanis!s #or di##erent 7ind o# prod(ts. H# yo(

ha6e to de%i6er yo(r prod(t to shops eah day$ then it o(%d "e "etter yo(

esta"%ish yo(r on distri"(tion syste!. >oe6er$ i# yo( on%y need to de%i6er

yo(r prod(t #e ti!es in !onth$ and i# yo(r prod(t doesnNt epire in short

ti!e$ yo( !ay re%y on third party distri"(tion netor7s. 5(r prod(t is "estde%i6ered "y esta"%ished distri"(tion netor7s in eah o(ntry.

A&?erti"e'e#t $#& Pro'otio#":

8e ha6e a ne type o# prod(t and peop%e are not aare o# it they !(st hear

a"o(t o(r prod(t #irst.

TV ad6ertise!ents are the !ost e##eti6e "(t epensi6e ad6ertise!ent ay

hoe6er it i%% de#inite%y o!pensate its ost. The priing o# TV o!!eria%shanges 6ery !(h depending on the ti!e$ the %ength and pop(%arity o# the

hanne%. To get the "est 6a%(e o# ad6ertise!ent$ are#(% researh !(st "e done to

se%et the ad6ertise!ent strategy.

Hnstead o# epensi6e pri!e ti!e o!!eria%s$ e thin7 that the !orning period

is !ore e##iient #or o(r prod(t. First%y$ o!!eria%s in !orning ti!e are

heaper than the e6ening. 9eond%y$ !orning progra!!ers are athed "y

o!en$ espeia%%y "y ho(sei6es ho (s(a%%y deide hat to "(y and shop #or

ho!e. 8o!en are a%so are#(% to their hea%th than !en. There#ore$ shoing thead6ertise!ents in !orning i%% "e heaper and !ore e##eti6e.

?esides TV o!!eria%s$ Hnternet !edia is another p%ae hih is !(h heaper

than TV and sti%% e##eti6e eno(gh to "e onsidered. .

Hn addition to the digita% ad6ertise!ents$ pro!otions in shopping !a%%s i%% a%so

"ring (s a 4(i7 entrane to the !ar7et. 9e%%ing ith 6ery s!a%% re6en(e #or the

#irst !onth an he%p (s to !a7e (se o# ord*o#*!o(th. Peop%e "(ying o(r

prod(t #or the #irst ti!e$ i%% de#inite%y te%% their #riends a"o(t it sine it is ne

in the !ar7et. Hn%(ding an ep%anatory "roh(re ith o(r prod(t an a%so

on6ine peop%e to "(y it .

C!"to'er"

C!"to'er &e'o7r$%/ic":

5(r target peop%e are those peop%es ho ages are 1 to a"o6e and a%% e%ite %ass

area is o(r !ain target %i7e in Lahore BDe#ense$ '(%"arg$ ?aharia Ton et

and in arahi BDe#ense$ ,s7ari$ ?aharia Ton$ et.. and in Hs%a!a"ad %i7e

B?%(e area ?aharia Ton et and in '()rana%a %i7e BDC o%ony 8apda



0e@ c!"to'er"

5(r 7ey (sto!ers are )o" persons and "(siness!an. 5(r tooth"r(sh pro6ides

the #ai%ity in the ase o# %ate #ro! o##ie. Fai%ity in this no need "(y to paste

and !ade paste on the tooth"r(sh ith the he%p o# t("e. HtMs !ade sa6e yo(r ti!e. @o( )(st rotate the "ody o# "r(sh #ro! end then paste a(to!atia%%y o!es

on yo(r tooth"r(sh.

S)W)O)T <A#$l@"i"=.



Stre#7t/" We$#e""e"

1Fre4(ent and !any inno6ations in a

%o in6o%6e!ent prod(t %i7e

tooth"r(sh

2Hntrod(tion o# ne #eat(res

reg(%ar%y

3Fo(ses on so%6ing pro"%e!s

o!!on%y assoiated ith tooth"r(sh

(se

<,ggressi6e ad6ertising

1Co(%d not rep%iate its %eading

position in Pa7istan as it is g%o"a%%y

2Prie ars ith o!petitors3-e inno6ations o!ing (p in the

!ar7et

O%%ort!#itie" T/re$t"

1ore inno6ations to di##erentiate

#ro! the o!petitors

2Hnreasing in6o%6e!ent in persona%

are prod(ts

3Di##erentiated ad6ertising !ethods

to attrat (sto!ers

1,ggressi6e o!petition

2Reg(%ar introd(tion o# ne

prod(ts "y o!petitors

3Copied inno6ation "y o!petitors

Co'%etitor"

These are #o%%oing o!panies are o(r o!petitor

Col7$te Co'%$#@

The Co%gate Co!pany is an ,!erian !(%tinationa% ons(!er prod(ts

http://en.wikipedia.org/wiki/United_States

http://en.wikipedia.org/wiki/United_States



hea%th are and persona% prod(ts$ s(h as soaps$ detergents$ and ora%

hygiene prod(ts Bin%(ding toothpaste and tooth"r(shes. 0nder its O>i%%NsO

"rand$ it is a%so a !an(#at(rer. The o!panyNs orporate o##ies are on Par7

,6en(e in idton anhattan$ -e @or7 City.

Or$l6

5ra%*? "ea!e part o# the 'i%%ette gro(p in 1=G<. ?ra(n$ a%so part o# the 'i%%ette

gro(p at that ti!e$ started to (se the 5ra%*? "rand #or e%etri tooth"r(shes.

5ra%*? has "een part o# the Proter & 'a!"%e o!pany sine 2A. , o!pany

representati6e has stated that the N?N in 5ra%*? stands #or "r(sh

S e#"o&@#e

9ensodyne is an ora% hea%th "rand targeted at peop%e ith sensiti6e teeth.9ensodyne prod(ts are app%ied at ho!e "y the patient to treat this ondition.

9ensodyne is oned "y '%ao9!ith%ine and is !ar7eted (nder the na!e

9h(!itet in +apan

9ensodyne is a "rand o# toothpaste and tooth"r(sh that as #irst so%d "y ?%o7

Dr(g$ a ?roo7%yn$ -e @or7 the "ased o!pany esta"%ished in 1= "y

phar!aist$ ,%eander ?%o7. Toothpaste as #irst !ar7eted in 1=A1 as a

desensitising toothpaste "ased on a stronti(! h%oride

Fi#$#ce Pl$##i#7

Co"t B I#co'e A#$l@"i"

Easy #resh Tooth"r(sh pro)et is a g%o"a% pro)et and re4(ires h(ge a!o(nt o#

!oney #or the #irst year. >oe6er$ a#ter one year$ it i%% get a positi6e ash #%o

and a#ter to years it i%% generate pro#it The pro)et re%ays on apita% that i%%

http://en.wikipedia.org/wiki/Soap

http://en.wikipedia.org/wiki/Detergent

http://en.wikipedia.org/wiki/Oral_hygiene


http://en.wikipedia.org/wiki/Toothpaste

http://en.wikipedia.org/wiki/Toothbrush

http://en.wikipedia.org/wiki/Hill's_Pet_Nutrition

http://en.wikipedia.org/wiki/Park_Avenue_(Manhattan)


http://en.wikipedia.org/wiki/Midtown_Manhattan

http://en.wikipedia.org/wiki/New_York_City

http://en.wikipedia.org/wiki/Gillette_(brand)

http://en.wikipedia.org/wiki/Braun_(company)

http://en.wikipedia.org/wiki/Procter_%26_Gamble

http://en.wikipedia.org/wiki/Dentine_hypersensitivity

http://en.wikipedia.org/wiki/GlaxoSmithKline

http://en.wikipedia.org/wiki/Japan

http://en.wikipedia.org/wiki/Block_Drug


http://en.wikipedia.org/wiki/Brooklyn

http://en.wikipedia.org/wiki/New_York


http://en.wikipedia.org/wiki/Soap

http://en.wikipedia.org/wiki/Detergent




http://en.wikipedia.org/wiki/Toothbrush

http://en.wikipedia.org/wiki/Hill's_Pet_Nutrition



http://en.wikipedia.org/wiki/Midtown_Manhattan

http://en.wikipedia.org/wiki/New_York_City

http://en.wikipedia.org/wiki/Gillette_(brand)

http://en.wikipedia.org/wiki/Braun_(company)

http://en.wikipedia.org/wiki/Procter_%26_Gamble

http://en.wikipedia.org/wiki/Dentine_hypersensitivity

http://en.wikipedia.org/wiki/GlaxoSmithKline

http://en.wikipedia.org/wiki/Japan



http://en.wikipedia.org/wiki/Brooklyn

http://en.wikipedia.org/wiki/New_York




"e in6ested "y a 6ent(re apita%ist and the a"so%(te siJe o# the "(siness depends

on the !oney to "e in6ested.

Hn this setion$ e "rea7don the signi#iant osts and !a7e an ana%ysis o#

in6est!ent 6ers(s re6en(e.

The !ost i!portant ost ite!s areK● Researh & de6e%op!ent ost Bin%(ding design

● ,d6ertise!ent ost

● Prod(tion ost

● 5perating ost

Re"e$rc/ B De?elo%'e#t

8e ha6e a researh & de6e%op!ent tea! o# 3 peop%e. >oe6er the tas7 o# this

tea! is not the initia% design and de6e%op!ent. 8e p%an to "(y s(pport #ro! an

ind(stria% o!pany #or the initia% design and prototype de6e%op!ent. The

andidate prod(tion o!pany i%% ao!pany this proess. The ost #or this

ite! on%y in%(des prie o# the design s(pport. The sa%ary o# the e!p%oyees isin%(ded in operationa% ost.



A&?erti"e'e#t

>o !(h a!o(nt e an spend on ad6ertise!ent 6ery !(h depends on the

in6ested !oney e ha6e. >oe6er$ di##erent %e6e%s o# ad6ertise!ent ha6e

di##erent e##ets. First shon ad6ertise!ents i%% ha6e the !ost ret(rn 6a%(e.

Later the e##eti6eness i%% red(e hih is 6is(a%iJed in #o%%oing #ig(re

The opti!a% ad6ertise!ent %e6e% !(st pro6ide aareness #or AI o# targeted

(sto!ers. 8e thin7 that one !onth o# TV ad6ertise!ents and %onger ongoing

Hnternet ad6ertise!ents i%% pro6ide the desired aareness. ,%tho(gh$ the prie

#or TV o!!eria%s di##ers too !(h$ e ass(!ed the ost o# one TV hanne%#or one year as to "e R9 1/; #or Pa7istan. 8e p%an

The Hnternet ad6ertise!ent ost is epeted to "e R9 1; #or eah !onth

and e p%an to (se it ontin(o(s%y.

Pro&!ctio#

8e epet the prod(tion ost to "e %ess o!pared to ad6ertise!ent and

operationa% ost. F(rther!ore$ e ass(!e that$ the prod(tion o!pany i%%

agree on paying 1I o# the prie at the de%i6ery o# prod(t and re!aining part

to "e paid 1/ days. Th(s$ the !oney #ro! sa%es i%% !a7e the proess a(to!ati.

Th(s on%y an initia% a!o(nt o# !oney is re4(ired to start the prod(tion proess.

8e ass(!e that R91; i%% "e eno(gh #or that.



O%er$tio#

8e p%an to hire < e!p%oyees. ,ss(!ing the a6erage sa%ary o# one e!p%oyee to

"e R9 12;$ tota% e!p%oyee ost i%% "e R9 <G$; !onth%y #or hired

e!p%oyees. 9a%ary o# R9 /; is p%anned #or the #o(nders o# ne o!pany.

St$rt6!% co"t" 2or YEAR


http://slidepdf.com/reader/full/group-2-copydocx 28/34Pro2it $#& lo"" 2orec$"t





$l$#ce "/eet 2orec$"t



E>%ecte& c$"/ 2lo

ear ! ear " ear #

$eginning Cash$alance

RS235,000

RS365,000

Cash %nflows&%ncome'(

Cash Collections 800,000 900,000 1,000,000

Credit Collections 200,000 250,000 250,000

Investment Income 400,000 400,000 400,000

ther! 150000 150000 200000

)otal Cash%nflows

RS1,550,000

RS1,"00,000

RS1,850,000

*vaila+le Cash$alance

RS1,150,000

RS1,935,000

RS2,215,000

Cash Outflows&-penses'(

#dvertisin$ 115000 105,000 100,000%an& ServiceChar$es 5,000 10,000 15,000

Ins'rance 60,000 60,000 "0,000

Interest 20,000 25,000 35,000

Inventor( )'rchases 200,000 300,000 400,000*aintenance +Reairs 30,000 40,000 50,000

)a(roll 340,000 350,000360,0

00

Sales Commissions 20,000 30,000 35,000

Rent 100,000 110,000 120,000

-tilities + elehone 200,000 240,000 250,000

ravel 30,000 40,000 50,000a/es 40,000 50,000 60,000

ther! 5000 10000 15000

Su+total

RS1,165,000

RS1,3"0,000

RS1,560,000

Other Cash Out .lows(

Caital )'rchases 150,000 200,000 250,000

ners ra 0 0 0

ther! 0 0 0

Su+total

RS150,000

RS200,000

RS250,000

)otal Cash

Outflows

RS1,350,0

00

RS1,5"0,0

00

RS1,810,0

00

di C h $ l

RS235,000

RS365,000

RS405,000





Hn o(r "(siness pro#it and %oss share ratios are #o%%oing:

0!ar ,)!a% 2/I

(ha!!ad a!ran 1/I

a!an ,shra# 1/I

Lia4at ,%i 1/I

Faisa% Lati# 1/I,dee%*(r*Reh!an 1/I

Pro2it B Lo"" S/$ri#7 R$tio"

Umar A'mal

Mamran

&ai#al Lati%

"aman A#$ra%

Lia*at Ali

Adeel+ur+Re$man

33 © Department of Management Sciences, University Of Sargodha, Gujranwala Campus



A%%e#&i>e"

A%%e#&i> A Co'%$#@ Pro2ile

Co'%$#@ Pro2ile

$"ic I#2or'$tio#

Co!pany -a!e: Friends & Co. PVT$ Ltd.

?(siness Type: an(#at(rer

Prod(t: Tooth"r(sh

?rands: Easy Fresh

-(!"er o# E!p%oyees: /*1 Peop%es

ain ar7ets:

Pa7istan E%ite %ass area

Eport Perentage: <I * /I

Tr$&e B M$ret

F$ctor@ I#2or'$tio#

Fatory 9iJe B94.!eters: 1$*3$ s4(are !eters

Fatory Loation: '()rana%a

-(!"er o# R&D 9ta##: 3*/ Peop%e

-(!"er o# C 9ta##: 2 * 3 Peop%e

anage!ent Certi#iation: H95 =*=1 5thers

http://www.google.com/url?q=http%3A%2F%2Fgzsunway.en.alibaba.com%2F&sa=D&sntz=1&usg=AFQjCNEc5OkfPUCV_i14kcccfLnC4u2BZw



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