Enterprise Ireland- 3rdApril2013

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  • EntrepreneurshipHow and when to approach Investors.

    George Kiely Enterprise Ireland UCD - Innovation Academy 3rd April 2013

  • Enterprise Ireland

    Enterprise Ireland is the Government agency in Ireland responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors. Specifically, Enterprise Ireland helps businesses to start-up, innovate and ultimately, to achieve global success.

  • Introduction Working with entrepreneurs, EI and national programmes for entrepreneurship.

    View circa 1500 business propositions and business plans each year

    Meet with circa 500 entrepreneurs/ teams each year to evaluate, challenge and advise new start-up companies

    Design, deliver and manage Start-up programmes for High Potential Start-Ups

    Review wide range of business ideas of all shapes and sizes to make investor ready.

  • What I will cover Enterprise Ireland and the types of Start-up businesses EI supports

    The importance of a Robust Investor Ready Business Plan

    Indicators for Success (what we are looking for)

    Common mistakes Raising Funding Sources of Funding for Start-Ups

  • Projects EI invests inEligibility Criteria

    Manufacturing or internationally traded services Likely to achieve significant growth within 3 yearsSales of 1m per annum Employment of at least 10 people Export orientated

    Involving industry experienced team

    Irish owned or strategically controlled and located in Ireland High level of technical innovation

  • Projects EI cannot invest inNOT Eligible

    No export potential i.e. customers will be based in Ireland

    No growth potential

    The main promoters / strategic decision making is not based in Ireland

    IP is not registered with an Irish company

    Importing products to sell in Ireland

    Not innovative many competitors

  • Graduated EI assistance 1)Starting a Business: Enterprise Start 1(ES1)

    2)Validating the Business Idea: ES2 or EI one to ones.

    3) Incubation and Interim Funding IOTs / New Frontiers Programme

    4) Raising Substantial Investment : EI High Potential Start Up HPSU.

  • HPSU High Performance Start - upHigh Performance Start Up (HPSU). Competitive. Three part finance. Promoter/VC/EI.10 employees/1 million euros. Full assistance - Overseas Office - Industry Experts - Mentors - Personalised Expert Advice

  • New Frontiers ProgrammeEntrepreneurship Development in Incubation Centres IOTs

    Candidates and projects must have potential to grow in international scale.

    Three phases / competitive. Phase1 - 8 weeks. Phase 2 - 6 months

    Scholarship of 15K

  • Sources of FinanceEntrepreneurs, Relatives and FriendsSeed Capital Scheme/BES

    DebtBank loans, overdrafts, invoice discounting

    Venture Capital

    Private InvestorsWealthy individuals Cashed out entrepreneursBusiness angelsBES

    Development AgenciesFeasibility Study grantsR&D grantsEmployment grantsPreference shares

  • EI Innovation Voucher

  • Innovation Voucher

    If you own or manage a small limited company with a company registration number and you have a business opportunity or problem that you want to explore - apply for an Innovation Voucher.

  • What is a Business Plan ?Detailed roadmap with companys offer, plans and strategy/costs for implementation

    Necessary to raise funding from a 3rd party - bank, government agency, private investor, VC funds

    Clear, well researched document that answers all the common questions that you should know and that an investor will want to know

    It is not a creative writing exercise, a graphic design showcase or exhibition on excel sheet modelling

  • Who is the Business Plan For?You the entrepreneur plan the work and work the plan

    For potential investors (Public and Private)

    For your bank manager

    For your staff new members joining to company

    Note: All different Audiences may need different versions, may need NDA.

  • Investor Ready Business Plan

    A Business Plan but not an Investor Ready Business Plan

    We encourage entrepreneurs to think more about getting Investor ready i.e. what information/evidence do I need to convince investors to part with their money

    If you can do this - finance will follow

  • Investor Ready Business Plan Content?

    Plans should give information and detail about the entrepreneur and the business that de-risks the business in the view of potential investors


    more simply put - adds credible evidence as to the likely success of the business

  • Common mistakes Value proposition is not clearly defined. Technically brilliant product but does it deliver VALUE to the customer?

    Inability to identify and qualify the customer.

    Our product has no competitors !

    Unbelievable numbers (revenue projections and costs).

    Unrealistic expectations on raising cash (time needed and valuations). It will take 3-6 months. Plan conservatively.

    Verbiage / inelegance

  • Common mistakes Inability to identify clear and achievable milestones.

    Unbalanced Management team dominance commercially/technically?

    Inability to plan for contingencies (they will happen !!).

  • Important considerations 1. Competition. Where are you in relation to your competition?

    2. What is different about your product or service? Uniqueness?

    3. Elevator pitch. 10 seconds. Brutal assessment.

    4. Brand. Competitive matrix.

    5. Who is selling it? Emotional intelligence supported by research.

    6. Technology is a given unless.what is does for whom and better/ cheaper/ more effectively.

    7. Innovation is not just technology but business model for example.

  • Commercial Environment - Interdisciplinary Best creative business people - classicists, natural scientists, philosophers.

    Most successful ICT entrepreneurs non technical.

    Successful businesses projects have valuable combinations of skills.

    Interdependence - the project itself - the promoter.

  • Impact

    Advice more important than Funding

  • County Enterprise Boards

    Throughout REGIONS and DUBLIN

    Businesses employing less than ten

    Transition to EI HPSU

    Close collaboration with EI incorporated within EI

    EI on boards

    Organic rather than scale growth

  • The Future


    Extraordinary talent.

    Non - economic factors

    Commercial significance of International Good Will.

  • ContactGeorge Kiely


    01 7272329


    Types of Businesses EI supports

    What is not eligible

    Support available from EI****