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www.newmorningip.com +353 1 254 2340 IP Strategy for Irish Companies Doing Business in China September 2013

Enterprise Ireland: China Demystified

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Talk to Enterprise Ireland clients who are entering the Chinese market. The presentation concerned intellectual property issues in China

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Page 1: Enterprise Ireland: China Demystified

www.newmorningip.com +353 1 254 2340

IP Strategy for Irish Companies Doing Business in ChinaSeptember 2013

Page 2: Enterprise Ireland: China Demystified

Intellectual Property is the legal right to control the results of creativity and innovation

Page 3: Enterprise Ireland: China Demystified

Intellectual Property strategy is how you use the intellectual property system to your advantage

Page 4: Enterprise Ireland: China Demystified

Monetize

Exclude Interact

LicenceSell

Collateralise

EnforcementThreat

Access other innovationLeverageStandards

Interoperability

Page 5: Enterprise Ireland: China Demystified

The Business Model Investors Prefer, MIT Sloan Management Review June 22 2011

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www.newmorningip.com +353 1 254 2340 6

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www.newmorningip.com +353 1 254 2340

Strategy

• Understand your supply chain• Identify points of import/export/transit in EU Customs area• Strategic use of various national and community rights• Risk analysis for potential infringements• Surveillance program for potential infringers• Preparation for action or reaction

– Forms/contacts– Proofs– IP right coverage of goods

• Readiness to initiate or defend judicial procedures• Readiness to walk away from a shipment?

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[email protected] +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip