Enterprise Ireland - Connector - 28 10 17

  • View
    60

  • Download
    3

Embed Size (px)

Text of Enterprise Ireland - Connector - 28 10 17

  • EXPLORE THE MARKETING UNIVERSE

  • connector.ie 2017

    2

    PROFILE 20 years in online / digital marketing Award winning experience for global brands Core team of 10 digital specialists, a bot and 70,000 people in the Connector Network 90% of revenues come from international projects or clients Launched hundreds of websites

  • connector.ie 2017

    3

    connector.ie 2017

    MY MISSION TODAY To inspire you about the future and show world class case studies! So I wont talk to you today about our innovative digital strategies for RTE Food, Sustainable Energy Authority Ireland, Tile Merchants, Huawei Ireland & UK etc. and dozens of great websites for Niko Bathrooms, Roz Purcell, BWG Foods, Cobec Engineering, Hiro by Roisin & many SMEs or start-ups and our beautiful branding work for True Hawk Media, Tadhg Furlong, Laineys Wholefoods and numerous Connector products etc.

  • connector.ie 2017

    4

    connector.ie 2017

    OUR VIDEOS Watch for this icon to recognise which slides are videos Please go to this link to have access to our videos: http://connector.ie/stories/connector-enterprise-ireland-innovation-talk

  • AUDIENCES ARE CHANGING C O N T E X T

    Source: PFSK 2016

  • 41% of U.S. adults use Voice Search on a daily basis in 2017

  • THE END OF DIGITAL ADVERTISING?

  • MARKETING IS EVOLVING C O N T E X T

    Source: SODA Report 2017

  • DIGITAL BUDGETS ARE GROWING C O N T E X T

    Source: SODA Report 2017

    Spending 43% of marketers are increasingly their investment in digital marketing Nearly 50% of marketers now spend 50% or more of their full marketing budget on digital. Emerging Technology More than 40% of marketers plan to significantly increase their investments in programmatic advertising, AI / machine learning, chat bots /conversational interfaces and AR/VR in the next 12-18 months. 69% of agency leaders also agree that the growing prevalence of AI technologies and conversational interfaces will significantly impact the way their agencies will design for customer interactions. Innovation. 89% of client-side marketers rate their organisation as either somewhat or very innovative when it comes to digital marketing initiatives Agency leaders hold a nearly polar opposite 48% say that their clients organisations hinder their ability to innovate.

  • C O N T E X T

    DIGITAL EXPERIENCES GROWING FASTEST

    Source: SODA Report 2017

  • BIG IDEAS & BIG RESULTS DONT NEED BIG BUDGETS!

  • B2B SALES COLD CALLS ARE DYING TOO

    WITH 90% IGNORED

  • B2B MARKETING

    Created by mixing data insights with cutting-edge analytics to inform business professionals and help them make smarter decisions.

    SOCIAL DATA & MARKETING AUTOMATION

    KEY RESULTS Meetings and new business with key target clients. PR coverage in top Irish marketing publications. Lots of engagement on Twitter and LinkedIn.

    DIRECT MAIL 2.0

  • 22

    Connector Innovation Game

  • AVA CHAT BOT MARKETING & CUSTOMER CARE

    A Facebook Messenger bot that allows users to measure their organisations level of marketing creativity

    KEY RESULTS 23 different PR stories in business and trade press

    MESSAGING

  • A R I E D E G E U S

    THE ABILITY TO LEARN FASTER THAN YOUR COMPETITORS MAY

    BE THE ONLY SUSTAINABLE COMPETITIVE ADVANTAGE.

  • connector.ie 2017

    31

    connector.ie 2017

    WRAP UP C O N N E C T O R

    Set aside an innovation budget to test new ideas Be the first in your sector and get early mover advantage Create or curate interesting stories Use video to convey excitement and emotion Build platforms for your brand Engage your community everywhere including offline Add value including games, events & workshops etc. Build your portfolio for your next job!

  • connector.ie 2017

    32

    connector.ie 2017

    THE 20 INNOVATION KIT C O N N E C T O R

    SpringWise - A global innovation discovery database ($16/month) Blinkist - Read book summaries in 15 min ($4) AR/VR Canvas - Free Lean Business Canvas - Free Trendwatching - Quality Reports - Free Typeform - For user Research - Free Connector Innovation Game - Free (for one winner!) TOTAL - 20

  • connector.ie 2017

    33

    connector.ie 2017

    WIN A CONNECTOR INNOVATION GAME

    C O N N E C T O R

    Message me your email to join the Connector Club Email Newsletter for your chance to win today. One winner picked at random at 1pm! Conor Lynch Email: conor@connector.ie Mobile: 086 811 8833

  • connector.ie 2017

    C O N N E C T O R

    MEET OUR PEOPLE

    Masters of

    Strategy

    Innovation

    Design

    Web Design

    App Development

    Video Production

    Data & Analytics

    Content

    Experiences

  • 35

    Were delighted with the award winning work Connector did with the Huawei Snapys. Great results

    and great to work with too.

    Justin Costello

    MARKETING MANAGER, HUAWEI UK & IRELAND

    The team at Connector did a great job on our new XL website. We

    were very happy with the design and usability of our new mobile

    friendly website!

    Jenny Egan MARKETING MANAGER,

    BWG FOODS

    Conor and the team at Connector were great and produced a

    website that we love. We have had so many people tell us they

    love our leaves!

    Ruth Callaghan MANAGER, NATURES BEST

    CONNECTOR

    TESTIMONIALS

  • THANK YOU J

  • 38

    Contact

    Follow us

    Conor Lynch

    connector.ie

    conor@connector.ie

    + 353 1 906 0006

    Connector Studio, Temple Bar

    @connector.ie

    /connector

    @connector

    bit.ly/Youtube-Connector