30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland

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LinkedIn Presentation in just 30 minutes! Jampacked with quick, practical tips for LinkedIn Profile and LinkedIn Strategy. Clickable links to more LinkedIn Training included.

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  • 1. May 2014 | Petra Fisher
  • 2. petrafisher.com | info@petrafisher.com | @petrafisher
  • 3. petrafisher.com | info@petrafisher.com | @petrafisher Petra Fisher CLICK
  • 4. petrafisher.com | info@petrafisher.com | @petrafisher 6 CAUSES That I belief in and support with 1%
  • 5. petrafisher.com | info@petrafisher.com | @petrafisher
  • 6. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Do you know how long people spend on your profile before they make the choice to read on or move on?
  • 7. petrafisher.com | info@petrafisher.com | @petrafisher
  • 8. petrafisher.com | info@petrafisher.com | @petrafisher STAND OUT FROM THE CROWD
  • 9. petrafisher.com | info@petrafisher.com | @petrafisher LET YOUR READER KNOW: What you do Who you do it for What problem you solve The value you add Use a full sentence, keywords or a combination. PROFESSIONAL HEADLINE 120 characters including space
  • 10. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Are you aware of the biggest mistake people make on LinkedIn?
  • 11. petrafisher.com | info@petrafisher.com | @petrafisher When someone asks: What do you do? Do you answer them in 3rd person?
  • 12. petrafisher.com | info@petrafisher.com | @petrafisher PLEASE DONT TALK ABOUT YOURSELF: In the third person In general terms Without personallity Without showing what makes you different Without showing the difference you make LINKEDIN SUMMARY 2000 characters including space
  • 13. petrafisher.com | info@petrafisher.com | @petrafisher LET ME ASK YOU... Did you know managers, owners and entrepreneurs have no place on LinkedIn (and what to do if you happen to be one)?
  • 14. petrafisher.com | info@petrafisher.com | @petrafisher
  • 15. petrafisher.com | info@petrafisher.com | @petrafisher TRAINER OWNER | MANAGER | TRAINER Of what? Be specific! Add detail.
  • 16. "They think its a place they keep their CV online and maybe have some connections with people they know professionally.
  • 17. petrafisher.com | info@petrafisher.com | @petrafisher THEY DONT THINK OF IT AS A PLACE: To get business intelligence To research problems To establish an online presence where other people in the network can find them
  • 18. LINKEDIN IS A NETWORK NETWORKING IS A VERB
  • 19. COMMERCIAL BREAK THURSDAY 5 JUNE | 9:30 16:00
  • 20. petrafisher.com | info@petrafisher.com | @petrafisher
  • 21. REACH YOUR GOAL IN 7 STEPS USING LINKEDIN 1. Goal and audience Why LinkedIn? What do you want to achieve? Who do you want to reach? Why do you want to reach them? When have you reached your goal? 2. Discover who you are (professional) Identify the professional YOU What is REALLY important? Paint the right picture Live up to it 3. Optimise your LinkedIn Profile ONE profile Holy trinity of your profile Your key to succes Not relevant doesnt exisit 4. Build the perfect network Quantity vs. quality Do your homework Irrisistible invitations Beyond the obvious Surround sound networking 5. Validate Dont tell me, show me Strong recommendations Real endorsements 6. Write your personal LinkedIn Strategy Magic template 7. Become an influential networker Authentic engagement Caring is sharing Visible and valuable Know Like Trust Needs Likes - Wants
  • 22. petrafisher.com | info@petrafisher.com | @petrafisher NOW YOU CAN ASK ME... The previous slide shows what I cover in a four week one-on- one coaching program. Now lets see how many questions I can answer in 15 minutes!
  • 23. petrafisher.com | info@petrafisher.com | @petrafisher MORE LINKEDIN TIPS?
  • 24. petrafisher.com | info@petrafisher.com | @petrafisher petrafisher.com twitter.com/petrafisher linkedin.com/in/petrafisher facebook.com/petrafishertraining google.com/+petrafisher pinterest.com/petrafisher info@petrafisher.com