BUALinkedIn

Presentation

Presented By:

Denis Hegarty

July 10th 2012

What is LinkedIn

• Professional Online Network

• Set up in 2002 by Reid Hoffman

• Your CV online

• Connect to people you know

• Access contacts of your connections

Case Study

• New Product being Launched in the Healthcare market

• Note sent out to all connections – several hundred

• 3 people came back with suggestions to become member of related groups

• Signed up to targeted groups

• Resent message – got several enquiries

3 Step Plan

• A Complete & Compelling Profile

• Growing your Connections

• Your Business Profile

Complete & Compelling Profile

• Add a Professional Picture• Compelling Headline• Update Status – post something new• Past & Present Experience• Recommendations – Need 3 – Give first• Add your Twitter Account• Customise your LinkedIn Name• Complete Summary• Specialities, Interests and Associations• Contact Details• Apps

Growing Your Connections

• People You Know – request connection• CoWorkers• Previous Colleagues & Contacts• 2nd Connections – Ask or request a 1st

contact to refer• Suggestions from LinkedIn• Use Advances Search to find People• Groups• LinkedIn Alerts with suggestions• Upload Contacts from Outlook…

Your Business Profile/Page

• Set Up page by going to ‘Companies’• Description of Company Page Overview• Add Values your Company Offers• Add Keywords within Specialities• Select Appropriate Industry• List Location(s)• Link to your Blog• Post Status Updates

Other Points

• Create a Call To Action

• Monitor Results

• Status Updates

• LinkedIn Answers

Thank You

Denis Hegarty

www.LinkedIn.com/in/denishegarty