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AVIATION

INSIGHTS AND

DEVELOPMENTS

Q2 2016

TALON’S QUARTERLY REVIEW OF

THE INTERNATIONAL AVIATION

MARKET

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NEWS & DEVELOPMENTS

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CHINESE LUXURY GOODS BUYERS TOURISTS SEEK BREXIT BARGAINS

The outcome of Thursday's referendum sent

the British currency plunging, making the country's goods and services cheaper for

foreign buyers. Consumers reacted immediately: Searches by Chinese for UK

holidays "skyrocketed" on Ctrip.com International's travel booking app, the

company said, while Chinese news site Phoenix implored visitors to London to "Buy,

Buy, Buy."

A slumping pound is a much-needed shot in the arm for UK luxury companies as the

Chinese are the biggest buyers of high-end goods and make most of their purchases

overseas. They made 270,000 trips to the UK last year, up 46 per cent, according to tourism website VisitBritain. British Airways owner IAG

said Tuesday that the weaker pound will boost

tourist flows to the UK.

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ASIA PACIFIC TRAVEL DEMAND PREDICTED TO GROW BY +4.6%

PER YEAR UNTIL 2020

International traffic into Asia Pacific

will top the 657 million mark by 2020,

growing at an average rate of +4.6%

per year until then.

The report predicts that Asia will

continue to increase its relative

dominance of foreign arrivals into Asia

Pacific up to 2020, with its relative

share of these arrivals rising from 72% in

2015 to above 73% by 2020. The

absolute volume of arrivals into Asia

Pacific is expected to rise from 528

million to 647 million over the same

period, PATA said.

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MIDDLE EAST TRAVELLERS ARE TOP LUXURY TAX FREE SHOPPERS IN THE UK

Middle Eastern visitors are leading the

way in luxury tax free shopping spend in

the UK with double digit growth.

In April, Arabic shoppers accounted for

42% of total UK sales, which represented

+7% year-on-year growth. By contrast,

Clark noted that China was showing

“signs of a difficult declining market”.

The company reports that 56% of

Middle Eastern visitors surveyed include

shopping as part of their overseas

travel. From January to April this year,

Middle Eastern nationalities totalled 38%

of overall UK tax free spend, with +11%

year-on-year growth against a -6%

decline overall in the UK.

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ASIA PACIFIC & MIDDLE EAST TRAFFIC RISES STRONGLY IN FIRST QUARTER

Passenger numbers travelling through Asia Pacific and Middle Eastern

airports in March 2016 rose by +6.7% and +10.4% year-on-year respectively,

according to ACI Asia-Pacific.

For the first quarter, Asia Pacific passenger traffic grew by +9.7% and the

Middle East by +10.2% .

Singapore Changi Airport, fuelled by robust growth in passenger traffic

from Thailand, China and Malaysia, posted a +9.9% gain and appeared to

have regained confidence after a period of relatively slow growth since

2014, the association noted.

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WESTFIELD UNVEILS FIVE TENDER OPPORTUNITIES AT LAX TERMINAL 1

Westfield today announced five

major concession opportunities for the

new Los Angeles International Airport

(LAX) Southwest Airlines Terminal 1.

They cover travel essential, speciality

retail and food & beverage outlets.

The T1 Commercial Evaluation Process

(CEP) is a continuation of the US$508

million overhaul spearheaded by Los

Angeles World Airports (LAWA) and

Southwest Airlines.

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FRANKFURT AIRPORT REVEALS STRIKING ‘DIGITAL BRAND SPACE’ IN T1

Frankfurt Airport has opened a ‘Digital Brand Space’ on the newly opened

approach road at Terminal 1. The zone is managed by the airport’s exclusive

advertising media agency Media Frankfurt.

The new digital concept comprises six large-scale, high-resolution LED walls, each

immediately opposite the exits of the Arrival halls and automatically synchronized

with a 550m colour-controlled LED lighting strip on the opposite façade.

iBeacons have been installed to allow advertising clients make their campaigns

‘mobile’, noted Media Frankfurt.

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JCDECAUX WINS TEN YEAR ADVERTISING CONTRACT AT CÔTE D’AZUR

Groupe Aéroports de la Côte d’Azur has selected JCDecaux France for the

supply, implementation and operation of advertising media at Nice Côte

d’Azur Airport.

The contract commences in January 2017 and runs for ten years. It covers

Nice, Cannes Mandelieu, Saint Tropez and Sky Valet Paris-Le Bourget airports.

With its 77 digital screens, Nice Côte d’Azur becomes the most digitised

airport in France.

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BAHRAIN AIRPORT COMPANY LAUNCHES NEW TERMINAL

ADVERTISING TENDER

Bahrain Airport Company (BAC) is

inviting potential partners to bid for

the advertising concession at the

new passenger terminal at Bahrain

International Airport. The move is the

first in a series of tenders for the

commercial programme at the new

facility, which should be completed

by 2019.

Advertising companies with a current

airport contract at airports with at

least (or greater than) 8.5 million

passengers are eligible to

participate.

The concession offers a ten-year

contract and will require investment

in infrastructure and design

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DENMARK’S TOURIST APPEAL DRIVES +10.8% MAY GROWTH AT

COPENHAGEN AIRPORT

Copenhagen Airport handled +10.8% more passengers in May, with the year-

on-year growth driven by a marked increase in the number of tourists visiting

Denmark.

In the first quarter of 2016, +27.2% more tourists travelled to Denmark via

Copenhagen Airport compared with the same period last year.

More than 2.5 million people passed through the airport in May.

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THE DESIGN SOLUTION BRINGS GOLDEN TOUCH TO RIO OLYMPICS AIRPORT

The Design Solution has announced

details of its role in transforming

RIOgaleāo – Tom Jobim

International Airport ahead of the

Olympic Games in August.

“Our solution for the 4500m² Arrivals

store, located on the ground floor,

was designed to enable whoever

won the duty free contract to make

the most of this extraordinary

opportunity,” said Director Robbie

Gill.

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TECHNOLOGY & SERVICES

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JCDECAUX OFFERS VIRTUAL REALITY TOUR OF HEATHROW

ADVERTISING OPPORTUNITIES

Potential advertisers will be taken on a virtual reality journey through the entire

passenger experience at Heathrow in JCDecaux Airport UK’s latest initiative to

showcase opportunities.

Watch video here...

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PORTR PARTNERS WITH GATWICK EXPRESS FOR AIRPORT

LUGGAGE DELIVERY SERVICE

Portr has partnered with Gatwick

Express to offer travellers a special

reward rate for its luggage delivery

service AirPortr.

AirPortr collects and delivers

luggage between the airport and

passengers’ London homes, hotels

or offices within hours, at a time

suited to them.

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NEW MARKETING PLATFORM CONNECTS TRAVELLERS TO THE TOURISM

INDUSTRY

An interactive marketing platform

that allows travellers to access

content about travel industry

locations on a clickable world map

has launched.

WhereIsWhere.com is offering

tourism boards, hotels, attractions,

shopping malls, designer boutiques

and F&B outlets the chance to

register, upload content and link to

their own website for free ahead of

a consumer launch in mid-year

2016.

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HEATHROW LAUNCHES ON WEIBO AS INBOUND TOURISM FROM CHINA

CONTINUES TO RISE

Heathrow Airport has launched its presence on Chinese social media platform

Weibo, in what it said was a first for UK airports.

Weibo is a microblogging website known as the ‘Chinese Twitter’ and is used by

more than 600 million people worldwide.

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CAMPAIGNS

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HP AT THE CANNES FILM FESTIVAL MAY 2016

As official sponsors for Cannes Film Festival, HP were keen to use the event as a platform to promote their latest product, the ultra-slim Spectre laptop to an influential audience.

Collaborating with Curb and DOOH, Talon’s international team and OMD International have created a domination on a large format digital screen strategically located on the prestigious

Majestic Hotel overlooking La Croisette and the Cannes Film Festival red carpet with two banners alongside the screen to promote the new product. Alongside this, there are also key

large format sites at Nice Airport targeting arrivals to the event. The screen can be seen in many of the red carpet pictures being taken for the various parties taking place across the

event.

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PA CONSULTING LAUNCHES NEW CREATIVE AT LONDON CITY AIRPORT

Taking advantage of the high

number of business

passengers across London

City Airport, PA Consulting

launched new creative on a

brand new exterior site to

reach the premium audience

in a new and exciting way.

The stand out creative Is

located right outside the

main entrance to the Airport

and can also be seen from

the DLR.

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HP ELITEBOOK FOLIO ACROSS EUROPE

To promote the world’s thinnest and lightest business-class notebook across Europe to

an influential audience, Talon’s international team alongside OMD International

planned an Airport campaign that’s live for the next month across London Heathrow,

Frankfurt and Paris Charles de Gaulle Airports. The focus is on business travellers, so

stand out formats have been utilised along with frequency networks to shadow the

business passenger journey and to create impact and domination across the busiest

terminals. One of the key product pillars is security, so naturally many of the

placements take advantage of the high dwell around the security search areas

moving into the journey to business lounges.

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JCDECAUX DEVELOPS IBEACON TECHNOLOGY WITH NEW

INITIATIVE AT HONG KONG INTERNATIONAL AIRPORT

Running through this summer, Coach has transformed the Arrivals greeting hall at HKIA using its 1941 collection – the featured product line that commemorates the brand’s 75th anniversary. The campaign is visible from the moment travellers step off the aircraft, when they pass along the Arrival concourses, the baggage reclaim area and into the greeting

hall and central ramps.

With the Beacon technology, air passengers can interact by shaking their Bluetooth activated and WeChat App pre-installed smartphones when approaching the visuals.

Beacon transmitters fixed inside the advertising lightboxes then communicate with passengers’ smartphones and walk them through the campaign step by step.

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WILLIAM GRANT LAUNCHES GLENFIDDICH DISTILLERY TOUR AT PARIS CDG

William Grant & Sons has partnered

with Lagardère Travel Retail to launch a virtual tour of the Glenfiddich

distillery at Paris Charles de Gaulle Terminal E.

A 29sq m Glenfiddich pop-up is

running throughout June at Buy Paris Duty Free in Gate L. It offers travellers a

‘Journey into the Mind of the Malt Master’, according to the partners.

Using virtual reality (VR) technology,

customers can take a 360° trip above the Speyside countryside into the heart of the Glenfiddich distillery. There they can virtually experience the mastery

and craft of single malt whisky production. The tour is hosted by a

Scottish guide.

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BROWN-FORMAN LAUNCHES JACK DANIEL’S GLOBAL SCAVENGER HUNT

Brown-Forman Global Travel Retail is launching the Jack Daniel’s Barrel Hunt, a worldwide treasure hunt designed to mark the distillery’s 150th anniversary.

The promotion will start in Lynchburg, Tennessee on 1 July and run through September. 150 handcrafted whiskey barrels will be hidden in various regions

across the globe, at airports and historic and cultural sites. Clues to the location of the barrels will be provided on Jack Daniel’s Facebook page.

Participating airports include Amsterdam, Frankfurt, Heathrow, Milan, Paris, Singapore, Los Angeles and Sydney.

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