American Sheep Industry Association

Lamb Council

IT’S ABOUT BRINGING EVERYONE TO THE TABLE FOR GOOD.

OUR NEW LOOK

CURRENT STAFF

President and CEO Kay Johnson Smith

Communications Director Hannah Thompson

Marketing & Membership Manager: (hiring)

Special Projects Manager

Morgan Hawley: CAO, Special Services, Travel

Logistics

Contract Service Providers

Amin ShaheenAccounting

Macky HallWeb Manager

Spring Interns: Beverly Hampton, Jenn Weinberg, Casey Whitaker

AFIAPayroll/Benefits

Office Environment

Alltech American Farm Bureau Federation

Bayer Animal Health American Feed Industry Assn.

Cattle Empire LLC American National Cattlewomen

Cooper Farms American Sheep Industry Assn.

Diamond V American Veal Association

Elanco Animal Health Iowa Soybean Association

Genus/PIC/ABS National Cattlemen's Beef Assn.

Hy-Line North America National Chicken Council

Merck Animal Health National Milk Producers Fed.

Morning Fresh Farms, Inc National Pork Board

Murphy-Brown, LLC National Pork Producers Council

Potash Corp. National Turkey Federation

Vance Publishing United Egg Producers

Zoetis United Soybean Board

Dr. Robert Hagevoort, NMSU U.S. Poultry & Egg Association* Charleston/Orwig *chair

BOARD OF DIRECTORS

• Issues Management Committee

• Membership Committee

• Stakeholders Summit

– May 6 – 7, 2015

– Kansas City, MO

– Journey to the Extraordinary

– You’re Invited!

• International Communications – Canada

– UK/EU

– New Zealand

– Chile

• DC Coalitions– Ag Communicators

– Animal Ag Coalition

– AOCS/ISO

– Cross-industry (GTC)

BRINGING DIVERSE INTERESTS TOGETHER

Invited Speakers

• National Geographic “Future of Food”

• Undercover Boss – CA Dairy Farmer

• NYT Journalist

• Sustainability Panelists: Nestle, DMI, USPoultry

• Farm Security

• Coalition Building

BRINGING DIVERSE INTERESTS TOGETHER

May 6 – 7, 2015 Kansas City, MO

STRATEGIC INITIATIVES

People Are Hungry to Find Out More About Where Their Food Comes From

• Media– National Assn Farm

Broadcasters– Mainstream Media Interviews

• Media Partnerships– Vance Publishing– Watt – Meatingplace

• American Humane Assn. Congressional Briefing on “The Humane Table”

• VA Board of Agriculture

• OIE and ISO –International AW Initiatives

• State Ag & Rural Leadership (SARL)

• NASDA

• Retail/Brand Engagement

– Panera (2014)

– Nestle (2015)

STRATEGIC ENGAGEMENT

SOCIAL MEDIA ENGAGEMENT

#farmtopork

COLLEGE AGGIES ONLINE

Thanks to our 2014 Sponsors:

Tyson Foods Inc.Dairy Management Inc.United Soybean BoardOH Poultry FederationIN State Poultry Assn.PA Cattlemen’s Assn.GA Cattlemen’s Assn.

MONITOR/PROVIDE RESOURCES

It’s About Being Truthful: Understanding Who

is Misleading with an Ulterior Motive

No One Wants to be a Target. The Alliance

Helps Shield Stakeholders from Activists.

• Activist Conference Reports

• Members Only

• Issue Resources

– Meatless Mondays

– Advancing Animal Ag

– Infographics

• Relationship with Law Enforcement & FBI

• Monitor “Undercover” Videos/Identified Activists

• Updated Farm Security Materials

• Farm Security Workshops

• Action Alerts to Members

STAKEHOLDER SECURITY

• Farm Security Mobile App for Members

– Interview questions

– Red Flags

– Activists Profiles

– Crisis Management

– Daily News Clips

– Push Notifications that will serve as Alerts with new information

STAKEHOLDER SECURITY

Stakeholder Resources

Stakeholder Resources

THANK YOU

“By implementing out-of-the-box ideas,we engage with influencers and shield

our members from the blows of misinformation.”

Email: Kjohnson@AnimalAgAlliance.org

Phone: (703)562-5160

Website: www.AnimalAgAlliance.org

Thank you and Join Us!

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http://www.facebook.com/animalagalliance

http://www.youtube.com/animalagalliance

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