Refer page :3-6

Internet marketing differs from conventional marketing communications because of the two-way nature of the Internet communication.

Refer page :13-17

In a world that is increasingly open, it is important for brands also

to be open and straightforward in communication .

Refer page :11-13

Today consumer needs an influence and power which never had before. They will dedicate their spare time to upload

reviews and comments and respond to other reviews and comments about brands.

Today Consumers are always seek for information, knowledge and collaboration with brands. They need authentic, direct and personal engagement towards a brand than advertising.

Refer page :07-10

stakeholders groups of brands are really interested of engaging with brand

whether they represent brand internal or external audience.

It is important to develop the stable, long –term relationship with stakeholders that an

organization needs in order to build support.

Refer page :23

In some sectors consumers cannot recall or even remember brand names

or they have thousand of choices.

A transparent public conversation space to brands, consumers and all other stakeholders

to communicate productively, establish marketing relationships and create

distinct authentic personalities among marketing communities.

Stakeholders

demand greater

Transparency and

Conversation from

brands

Brands

Which face

An crisis

Allow brand and stakeholders Freedom of expression

Build relationship with individual members and the wider

community

Create value for community not just for brandHarness the power of

collaborative development.

Integrate other social media and digital media channels

SIGNIFICANCE

Deal with the issue of significant stakeholders

COMPLETENESS

Understand the concerns, views need and expectation of

stakeholders

RESPONSIVENESS

Appropriate response

Brand, Internal stakeholders,

External stakeholders

Comment/Rate

Sentiments/comments and

preferences of web contents

Preferences/Volume of comments/

sentiments on contents/key influencers

Refer page :33-36

Web 2.0 tools are encouraging novel forms of engagement.

Facilitate information sharing, collaboration, increased transparency and capacity building.

This new approach, process and technology can place stakeholders at the centre of a more open and

collaborative relationship with brand of engaging with all stakeholders of brands.

INFORM CONSULT INVOLVE COLLABORATE EMPOWER

Refer page :38-40

Business proposal to set of brands

Sell concept for marketing strategy making company

Business proposal to brand

As a entrepreneur

Platform design

Third party involvement

Create a need of platform

Create a challenge to other brands in the industry

Bring other brands to the web application

Identify new business opportunity