© 2015 Alteryx, Inc. | Confidential

5 Tips To Engage Always-On ConsumersRitu Jain, Director, Industry Marketing, AlteryxBill Schneider, Senior Solution Consultant, ExperianJon Albertini, Solutions Engineer, Alteryx

© 2015 Alteryx, Inc. | Confidential

Speakers

Ritu JainDirector, Industry Marketing

Alteryx

Bill SchneiderSenior Solution Consultant

Experian Marketing Services

Jon AlbertiniSolutions Engineer

Alteryx

© 2015 Alteryx, Inc. | Confidential

• Brief Introduction: Alteryx• Brief Introduction: Experian• 5 Tips To Engage Always-On

Consumers• Demonstration• Q&A

In Today’s Presentation…

© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential

Who is Alteryx?

© 2015 Alteryx, Inc. | Confidential

Customer Success

Customers across the world

1000+Strong Foundation

95%+ Renewal rate

&Investment for Innovation

Associates across North America, Europe &

Australia

Corporate Info.

Leader in Data Blending and Advanced Analytics

300+

© 2015 Alteryx, Inc. | Confidential 6

Alteryx: Designed For Analyst Enablement

Share

All R

elev

ant

Data

Rapid design of predictive analyticswith unique spatial understanding

Consume everywhere

!

AnalyzeBlend & Prep

Access, cleanse, and blend data with 3rd party

content

Enrich

Packaged Market & Customer Data

© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential

Who is Experian?

© 2015 Alteryx, Inc. | Confidential

A 360-degree view of consumers powered by transactional and behavioral data

© 2015 Alteryx, Inc. | Confidential

Bringing brands and customers closer together, every time.

Reach the right audiences

Maximize the value of every customer interaction

Inspire long-term brand advocacy

© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential

5 Tips To Engage Always-On Consumers

© 2015 Alteryx, Inc. | Confidential

Who is the Always-On Consumer?• 3+ email accounts• 2+ social accounts• 2 out of 3 behave in multichannel manner• 3-4 times more likely to make retail purchase• 60% browse online before purchasing in-store• 72% expect personalized promotional offers

© 2015 Alteryx, Inc. | Confidential

Tip 1: Build a Single View of Customer

Access & Blend Data

Improve Data Quality

Enrich with 3rd-Party Insights

© 2015 Alteryx, Inc. | Confidential

Tip 2: Segment Integrated Channel Customers

Identify Your Best Customers

Prioritize Marketing Activities

Unify Cross-channel Communication

© 2015 Alteryx, Inc. | Confidential

Tip 3: Personalize Messaging & Product Offers

Identify Preferred Channels

Contextualize Content & Messaging

Test & Iterate

© 2015 Alteryx, Inc. | Confidential

Tip 4: Measure Results Beyond Just Sales Conversions

Value “Soft” Metrics

Start With a Goal in Sight

Right Tools Matter

© 2015 Alteryx, Inc. | Confidential

Tip 5: Reactivate & Re-engage

Monitor Activity Level

Identify At-Risk Segments

Differentiate Messaging Strategies

© 2015 Alteryx, Inc. | Confidential

Key Takeaways

Access Complete, High-Quality Data

Empower Your Data Analysts

Build on Your Successes

© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential

Demonstration

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Questions?

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