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There are three levels of activation: the receipt of the message, spreading of the message and the creation of the information. All three are becoming a necessity for us to understand if we want to co-create the advertising future. Classic advertising models are long gone. Steven Van Belleghem will guide you through data and best practice in order to give you an insight on how to achieve a long-lasting consumer involvement through combining classic and social media.
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Isn’t it amazing?
@StevenVBe [email protected]
Conversations are the driver of business growth.
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Conversations are the driver of business growth.
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Yo u have l oads o f
Unused Conversation
Potential !
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Unused Conversation Potential ………………………………………….………..……………..…………………………………………
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Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere.
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The Conversation Company optimizes the conversation potential
Towards a Conversation Company
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Conversation Company boosts your business through:
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People
Culture
Social Media
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Company Culture is the Conversation Guide
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Do you have clear brand values? ………………………………………….………..……………..…………………………………………
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Are the corporate values integrated into everything you do?
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“Personal and moral integrity is one of our basic fundamentals and it has to start with each of us.” Sam Walton founder
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Brand positioning is the long term effect of company culture ……………………………………………………….…
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Company Culture is about having a clear identity and staying loyal to it in everything you do.
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Company Culture is the only long term strategy of the Conversation Company
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Conversation Company boosts your business through:
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Culture
Social Media People …………………………
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Where does every conversation start?
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In the Conversation age, PEOPLE are the media
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28%
Unused Conversation Potential: Customers
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40%
Unused Conversation Potential: Employees
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Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Customer experience
Proud company
Conversation company
Boring company
Adored company
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Really, unused conversation potential can be found everywhere
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Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Cul
ture
& n
ews
cont
ent
The magic words: Train & facilitate
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Conversations from external stakeholders
Con
vers
atio
ns fr
om in
tern
al s
take
hold
ers
Proud company
Conversation company
Boring company
Adored company
Connections lead to growth (McKinsey)
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Become an open kitchen
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Transparency is a strength, not a threat
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People are a strength, not a threat
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Conversation Company boosts your business through:
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People
Culture
Social Media ……………………………….……
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Social Media are NOT the goal ………………………………………….………..……………..…………………………………………
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Social Media are the perfect partner of the Conversation Company
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Until now, we only used the first dimension of their power
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First dimension: people to build reach
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Second dimension: Collaboration
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From Co-Creation to Collaboration
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Structural Collaboration
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Current focus of most companies
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
All four quadrants have value
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Stru
ctur
al c
olla
bora
tion
Low
Reach
High
Low
H
igh
Consumer consulting board
Conversations
Broad, open Collaboration
Customer Experience
Content
OPEN AUTHENTIC POSITIVE
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Collaboration Content
Conversations Customer Experience
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Collaboration Content
Conversations Customer Experience
Customer Experience is about what you DO, Not whay you SAY.
Unused Conversation Potential: Customer Experience
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Service schizophrenia
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Conversation Management is about ���observing, facilitating & joining.
Conversations
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Content should be the start of a good conversation
Content
Content does NOT equal campaign
Unused Conversation Potential: Content
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Content
Specific update, project or campaign
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………………………………………….………..……………..………………………………………… A true people centric Company Culture
Employees Customers
Collaboration is an extreme form of customer centricity.
Collaboration
Customers are probably the most effective consultants your company can hire.
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Collaboration
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Involve customers in EVERYTHING you do.
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They are employees that are not on the payroll
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@StevenVBe [email protected]
Start now! ………………………………………….………..……………..…………………………………………
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Thank you! ………………………………………….………..……………..…………………………………………
linkedin.com/in/stevenvanbelleghem @stevenVBe [email protected]
Let’s connect on
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