• Home

  • Business

  • The Real Story – Integrating Media to Engage Consumers
8
The Real Story – Integrating Media to Engage Consumers Suzie Brown Valassis

The Real Story – Integrating Media to Engage Consumers

Tags:

Embed Size (px)

Citation preview

Page 1: The Real Story – Integrating Media to Engage Consumers

The Real Story – Integrating Media to Engage Consumers

Suzie BrownValassis

Page 2: The Real Story – Integrating Media to Engage Consumers
Page 3: The Real Story – Integrating Media to Engage Consumers

Traditional Retail Trade Area

Page 4: The Real Story – Integrating Media to Engage Consumers

Traditional Retail Trade Area

Page 5: The Real Story – Integrating Media to Engage Consumers

Consumer Trade Area

Page 6: The Real Story – Integrating Media to Engage Consumers

Media

Page 7: The Real Story – Integrating Media to Engage Consumers

Solution Story• National Specialty Retailer/etailer• Blunting competition from well established

wall-less etailers• Analyzed their consumer data/profiles for

in-store and online– Discovered key differences

• Developed digital campaign for their online consumers

• CTA vs. RTA

Page 8: The Real Story – Integrating Media to Engage Consumers

Our Panel of Experts

Angel Ilagan Pandora North America

Sean BreckenridgeBass Pro Shops

Roger Saunders Prosper Insights & Analytics


Engage Mobile Consumers in the Moment

Engage Mobile Consumers in the Moment

Technology
How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK

How to engage the consumers? Cross media formats - Andrew Piller, Fremantlemedia UK

Business
Prizing Engage Report - Loyalty360 - Loyalty360€¦ · Prizing Engage Report Research and Real World Examples to Help Brands Better Engage With Consumers August 2019 Prizing. PrizeLogic

Prizing Engage Report - Loyalty360 - Loyalty360€¦ · Prizing Engage Report Research and Real World Examples to Help Brands Better Engage With Consumers August 2019 Prizing. PrizeLogic

Documents
Detecting Signals from the Noise to Engage Consumers During Their Path to Purchase

Detecting Signals from the Noise to Engage Consumers During Their Path to Purchase

Presentations & Public Speaking
How Consumers Engage with Mobile Apps

How Consumers Engage with Mobile Apps

Marketing
Understand and Engage Consumers Everywhere by Leveraging … · 2020-02-07 · Understand and Engage Consumers Everywhere by Leveraging the orld’s Best Data © 2018 Acxiom Corporation

Understand and Engage Consumers Everywhere by Leveraging … · 2020-02-07 · Understand and Engage Consumers Everywhere by Leveraging the orld’s Best Data © 2018 Acxiom Corporation

Documents
Augmented Reality - The next great way to engage consumers in advertising

Augmented Reality - The next great way to engage consumers in advertising

Technology
Using sports marketing to engage with consumers · Kia, a South Korean motor company, ... 70 Kia | Using sports marketing to engage with consumers www ... Sponsorship involves positioning

Using sports marketing to engage with consumers · Kia, a South Korean motor company, ... 70 Kia | Using sports marketing to engage with consumers www ... Sponsorship involves positioning

Documents
How Do We Engage Consumers to Become Brand Loyalists

How Do We Engage Consumers to Become Brand Loyalists

Documents
How Consumers Use Mobile to Engage with Brands

How Consumers Use Mobile to Engage with Brands

Business
Jamie Turner - How consumers engage with Apps

Jamie Turner - How consumers engage with Apps

Business
The future of media and marketing communications: engage consumers! (Steven van Belleghem)

The future of media and marketing communications: engage consumers! (Steven van Belleghem)

Documents
HOW TO CONFIDENTLY ENGAGE MOBILE CONSUMERS AT SCALE · 2019-04-11 · HOW TO CONFIDENTLY ENGAGE MOBILE CONSUMERS AT SCALE ... rogrammatic is a hot buzzword in today’s mobile advertising

HOW TO CONFIDENTLY ENGAGE MOBILE CONSUMERS AT SCALE · 2019-04-11 · HOW TO CONFIDENTLY ENGAGE MOBILE CONSUMERS AT SCALE ... rogrammatic is a hot buzzword in today’s mobile advertising

Documents
Social Media: How to Engage Consumers and Build Brands

Social Media: How to Engage Consumers and Build Brands

Documents
Engage EMEA 2010 - Integrating Mobile Web Tracking

Engage EMEA 2010 - Integrating Mobile Web Tracking

Technology
Engage EMEA 2010 - Integrating Mobile App Tracking

Engage EMEA 2010 - Integrating Mobile App Tracking

Technology
Using sports marketing to engage with consumers · PDF fileThe Kia Motors Corporation, ... Using sports marketing to engage with consumers 69 ... Using sports marketing to engage with

Using sports marketing to engage with consumers · PDF fileThe Kia Motors Corporation, ... Using sports marketing to engage with consumers 69 ... Using sports marketing to engage with

Documents
How to Engage Consumers in the Digital Age

How to Engage Consumers in the Digital Age

Marketing
Learn how Home Related/Furnishing brands engage consumers across digital touch points

Learn how Home Related/Furnishing brands engage consumers across digital touch points

Design
The Engagement Economy: New Ways To Engage Digital Consumers over Email and Social

The Engagement Economy: New Ways To Engage Digital Consumers over Email and Social

Technology
Seamlessly engage digital consumers

Seamlessly engage digital consumers

Technology
Integrating Technology To Engage The Visual Learner2

Integrating Technology To Engage The Visual Learner2

Technology
Healthcare & Online Video: How to Use YouTube to Engage Health Consumers

Healthcare & Online Video: How to Use YouTube to Engage Health Consumers

Business
Engage Consumers and Build Loyalty with Data-Driven Marketing · 2019-02-15 · 1 Engage Consumers and Build Loyalty with Data-Driven Marketing Session 252, February 14, 2019 Suzanne

Engage Consumers and Build Loyalty with Data-Driven Marketing · 2019-02-15 · 1 Engage Consumers and Build Loyalty with Data-Driven Marketing Session 252, February 14, 2019 Suzanne

Documents
Global approach to engage with local consumers

Global approach to engage with local consumers

Documents
Using Technology To Engage Consumers In Their Health Webinar

Using Technology To Engage Consumers In Their Health Webinar

Documents
How Can B2B Organizations Engage Consumers

How Can B2B Organizations Engage Consumers

Technology
Integrating consumers IoT devices into Business Workflow

Integrating consumers IoT devices into Business Workflow

Internet
Integrating Technology in the Classroom to Engage Students

Integrating Technology in the Classroom to Engage Students

Documents
Engaging consumers - ECAP · Engaging young consumers Improving textiles collection rates Integrating recycled fibres Engaging European consumers Influencing government procurement

Engaging consumers - ECAP · Engaging young consumers Improving textiles collection rates Integrating recycled fibres Engaging European consumers Influencing government procurement

Documents