Seamlessly engage digital consumers

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    Seamlessly engage digital consumers.

    Only 6%

    of retailers...

    A seamless digital experience offers retailers an opportunity to engage with customers at every step of the buying process. That means a great service for consumers, and better business for retailers.

    Going omni-channel locks-in customers.

    Make your digital experience seamless, to create a stronger, more successful relationship with your customers.

    By 2020, all customers will

    expect a digital in-store experience.

    Omni-channel strategies retain 89% of customers, compared to 33% for companies without them.

    The store is embedded in the experience.

    Tailor the consumer experience with digitisation.

    Create digital influence to boost sales.

    Incorporate social media into the omni-channel experience.

    use the store before or after the transaction.

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    Find out more: bt.com/retail

    @

    Google

    searches

    Comparisonsites

    StoresitesSoci

    al

    media

    Two thirds of consumers who purchase online

    ...can identify consumers as they enter the store.

    Digital touchpoints influence more than half of all in-store sales.

    And at the checkout its too late to make a difference.

    Consumers who use social media during shopping are four times more likely than non-users to spend more.

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    89%

    33%

    Sources.Forrester (2015). The Future Of The Retail Experience, Digital Business: Digitize The End-To-End Customer Experience. Henley Centre for Customer Management (2013). Customer Effort: Help or hype? BT Lets Talk (2016). Getting to grips with digital retail. Boston Retail Partners (2015). The Future Store Manifesto Real-time Retail Changes Everything! Forrester (2015). Its Time For Retail Stores To Open Their Doors To The Digital Org.Deloitte (2015). Digitals New Divide.