Using Twitter To Engage Green Consumers

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    07-May-2015

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Presented at The Cool Twitter Conference, July 2009

Transcript

  • 1.Using Twitter To Engage Green Consumers

2. How Do You Want To Use Twitter?

  • Enhance Your Brands Reputation
  • Provide Customer Service
  • Monitor Conversations About Your Brand
  • Engage with Opinion Leaders
  • Virtual Focus Groups
  • Locate Brand Ambassadors

3. How You Want To Use Twitter will Determine Your Follower Strategy 4. Who Tweets?The Same People Who Use Other Social Media

  • 30% of Twitter Users Have a Blog
  • Twice as many Twitter Users Go online via mobile, handheld or Wi-Fi
  • Five Times as many users of other social networking sites use Twitter as those who do not

5. So Who ARE Green Consumers?

  • Deep Greens
    • Activists, environmentalists, stewards of the earth
  • Aspirationals
    • Hipsters, fashion forward, trend setters
  • Health Conscious
    • Moms, Early Baby Boomers, Seniors, Special needs/Chronic illnesses
  • Thrifty
    • Coupon users, price shoppers, value conscious
  • Slow Living
    • Back to nature, slow living advocates

6. Whos Green On Twitter?

  • Top Opinion Leaders in the green space on Twitter arenot necessarilyopinion leaders for those making buying decisions!
    • Activists
    • Business Bloggers
    • Environmentalists

7. Green Purchase Influencers on Twitter

  • Health Bloggers
  • Mommy Bloggers
  • Fashion Bloggers
  • Price Shoppers
  • Foodies
  • Reviewers
  • Celebrities

8. Power Green Influencers

  • @OrganicMania
  • @Greenmom
  • @TreeHugger
  • @ecofashionista
  • @ecoglamourista
  • @ecovegangirl
  • @focusorganic
  • @Greenlagirl
  • @greenrobeen
  • @lazye
  • @smoothieweb
  • @ExerciseDoctor
  • @momcentral
  • @cafemom
  • @simplyrecipes

9. How To Find Your Target Green Consumer On Twitter

  • Hashtags - #green, #eco #environment
  • Ecomonday
  • Keyword Search
  • Twitter Apps (local, advanced search, etc.)

10. Engaging With Green Consumers

  • Walk The Walk
    • Authentic
    • Transparent
  • Develop a Response Strategy
    • Complaints
    • Compliments
  • Partner with Critics
  • Use The Power of Twitter
    • Photos, blog posts, customer service
  • Staff appropriately

11. Tweeting Green

  • Its Not What You SayIts How You Say it& To Whom

Tweet! Follow me @mcmilker