Use-Case based Key Concepts for Successful E20 Applications

Use-Case Specific Key-Components for successful Social Enterprise 2.0 Solutions

Univ.-Doz. Dr. Michael HeissVice President for Knowledge, Innovation & TechnologySiemens IT Solutions and Services

Use-Case Specific Key-Components for successful Social Enterprise 2.0 Solutions

Univ.-Doz. Dr. Michael HeissVice President for Knowledge, Innovation & TechnologySiemens IT Solutions and Services

© Siemens AG Austria 2010. All rights reserved.

Photo: visualizes that many components need to work properly in order to be successful

What is TechnoWeb?

Use case analyses during the pilot phase

Examples of use-cases and thecorresponding key-concepts of TechnoWeb

Urgent Request

Partner Networks

Integration of Partner Platforms

Enterprise Tagging Framework

Conclusion

Agenda

TechnoWeb: find people1) to get answers

“Elevator Pitch” for the Siemens-internal social media tool TechnoWeb

Minimal pre-requisite is to join a network once2)

1) Do not expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer!2) High activity level is not necessary.

Indentify experts due to their Activity Stream and memberships

TechnoWeb: find people to get answers

Page 5 Gerhard Käfer Siemens IT Solutions and Services

Copyright © Siemens AG 2009. All rights reserved.

TechnoWeb 2.0 differs from other social media systems as it is a network (CoP) centered approach

Object centeredPerson centered Network centered

Systems build around people:

XingLinkdIn

Systems build around networks for

technologies/ topics:

TechnoWeb 2.0

Systems build around objects:

FlickrYouTube

Wikis

The configurable dashboard is the personalized access to all knowledge networks

Personalized dashboard(incl. activity stream of joined networks)

Network pages, with member list,partner network list, activity stream

Public profile pages of each user (incl. activity steam)

with news and RSS-feedsUrgent request

+ Tag/Technology page+ Search page+ integration of Sharepoints,wikis, blogs...

Open to all Siemens employees

TechnoWeb is open to all Siemens employees

What is TechnoWeb?



Urgent Request

Partner Networks



Conclusion

Agenda


“Use-Case Cloud” of TechnoWebin green: TechnoWeb as routing machine – find people to get answers

Result of use-case study during the pilot phase. The size represents the frequency/significance**.

technology decision support (evaluation finder)

expert finder

personal career management

awareness promotion for new technologies/methods

I know about a technology which might be important for Siemens

Integration of countries

share practices

Internal promotion of offerings(incl. long tail) Urgent Request

tender support

trend monitoringinnovation idea maturing*

integration of new acquisitions

Share customer experience

Share supplier experience

Has anybody experience with…?

forward relevant white paper

forward event invitation

just-in-time re-useof code or concepts

reviewtechnology transfer

risk minimization

fire brigade

training on the job

cross selling

technology breeding

checking business relevance

avoiding double-work

one offer to the customer

improved search results (emerging structure)

training alumni groups*

* Emerging use-case: not planned to be a use-case ** estimated

driving cross-sector initiatives

competitor monitoring


What is TechnoWeb?



Urgent Request

Partner Networks



Conclusion

Agenda


• You are writing a tender but you are need an input from experts outside your regular business. Find this expert and get hints from him/her.

• You are at the customer site and you try to find help for the customer outside your regular business. Find people who like to support your customer (cross selling).

• You have an urgent issue in your customer project but you do not know how to solve it on time or whom to ask. Find the expert who can help.

Urgent Request – the “killer application” of TechnoWeb

Use Cases

Concept • Write an Urgent Request at TechnoWeb. Principle of Subsidiary: Urgent Request should only be used when a request within networks is not sufficient (Policy).

• Before posting, select one or many of the 9 categories to filter the recipients (mail).

• Every user can select which categories of Urgent Requests he/she wants to receive.

Consequences:

• A mail with the Urgent Request is sent is to all TechnoWeb users who selected the category (independently in which networks they are member). The mail contains a link to TechnoWeb, where the answer can be posted.

• The Urgent Request and all answers are published at TechnoWeb (notification)

• Urgent Requests are also exchanged with partner platforms

Outlook • Multi-stage distribution, pyramiding,

• Intelligent filtering through semantic matching

Page 11 March 2010


Siemens IT Solutions and ServicesDr. Michael Heiss

Greece, 20.10.09, 16:22 GMT+1

Plz Help! ORACLE BITMAP INDEX CBO I am facing a problem in the customer's PROD database (ORACLE 10g). This problem is not reproduced in our test environment. Any help is highly appreciated.

Real Example – Urgent Request from SIS Greece

, Susanne Mörl

Page 12 March 2010



First answer after 49 min from CT Germany

Germany, 20.10.09, 17:11GMT+1

Hi,When you are not satisfied with the execution plan you could convince oracle to utilize some other index via SQL hints.

something like …

, Susanne Mörl

Page 13 March 2010



The answer does not work in my case

Hello,thank you very much for your prompt reply!

You are right, with oracle hints one can alter the execution plan. Unfortunately, the query is automatically generated from Business Objects, thus have no way to introduce the hint.

Greece, 21.10.09, 09:10GMT+1

, Susanne Mörl

Page 14 March 2010



Second answer after 17h from SIS Austria

Austria, 21.10.09, 09:41GMT+1

Workaround:Disable bitmap full index scan using event 10116.This issue is fixed in 11.2 (Future Release) 10.2.0.4 (Server Patch Set) 11.1.0.7 (Server Patch Set)

, Susanne Mörl

Page 15 March 2010



18h later the customer problem is solved

Greece, 21.10.09, 10:29GMT+1

Thank you very much for pointing this bug (6694548) out!

I already asked the customer to upgrade to oracle 10.2.0.4. When they will be ready, I will check if the issue is resolved and post my results here for future reference.

Once again I would like to thank all of you for helping me.

My TechnoWeb2 experience is fantastic and to be honest I didn't expect to find a solution so fast! This is a great tool that was missing from SIS.

, Susanne Mörl

What is TechnoWeb?



Urgent Request

Partner Networks



Conclusion

Agenda

Page 17 Siemens IT Solutions and Services


Partner Networks – the emerging structure

Use Cases • Networks for sub-topics

• Networks for same topic in different context

• Local Networks associated with global networks

Concept • Network has the option to follow other network(s)

• One-way relation: No automatic reverse following

• Moderator of followed network (“Partner Network”) is notified

• Any Network Member can select or delete Partner Networks

Consequences:

• Name of Partner Network and

• Activity Stream of Partner Network

are displayed on network page of following network

Outlook • Used as meta-information for semantic components

• Intelligent recommendation system proposes partner networks

x

x1 x2 global

local 1 local 2

context 1 context 2



A

Example from Siemens TechnoWeb:Partner Networks of the “open innovation network”

Direction of arrow indicates flow of information:The activity stream of network A is displayed in network B

B

B follows A

What is TechnoWeb?



Urgent Request

Partner Networks



Conclusion

Agenda

Page 20 January 2010

Protection notice / Copyright © Siemens AG 2010. All rights reserved.


Integration of Division Communities and TechnoWeb 2.0

IndustryHealthcareCorporate

SIEMENS Technoweb networks

Energy

Division Communities (DC)

Scope:Interest based user generated bottom-up networks

Access:Open for allSiemens employees

Participation:Voluntary

Scope:Business specific communities tofulfill top-down definedmandatory objectives

Access:only internal(closed groups)

Participation:Assigned membersClear roles andresponsibilities

, Gerhard Käfer


• Share and include content from other internal platforms (division-specific platforms and already existing global platform with special focus) instead of migrating all.

• Build a robust Social Enterprise Architecture, where services can be replaced if better or new services will exist in the future – instead of the large “Eierlegende Wollmilchsau” which is outdated as soon as the development is completed.

• Be flexible to adapt to specific needs of business units.

Integration of Partner Platforms – sustain flexibility

Use Cases

Concept • 1st integration level: html-links to other platforms

• 2nd level: i-frame integration of other platforms via „generate new tab“

• 3rd level: search for RSS-feeds on these new tabs and integrate the RSS-feeds into the corresponding activity stream

• 4th level: exchange Urgent Requests incl. push-mailing with partner platforms

• 5th level: use common entitlement service, profile pages, tagging framework, microblogging service

• 6th level: follow tags from other platforms

Outlook • Consistent Social Enterprise Architecture

• Outlook Integration

© Siemens AG 2010. All rights reserved.

An approach towards a Social Enterprise Architecture:different applications use the same global services

TechnoWeb

Urgent Request

Open Networks

Activity Stream

Tagging Framework

SCD*

SearchEntitlement

Com

munities 4 C

ompetence

Ref

eren

ces

@ B

T

Blo

gosp

hereW

ikisphere

User Profile

Urg

ent R

eque

st Urgent R

equest

User P

rofileUse

r Pro

file

Public N

ews

Use

r Pro

file

Pos

ts &

Com

men

ts

Closed C

omm

unities

Tags

User P

rofile

Mic

robl

oggi

ng

Side U

pdates

Tags

Tags

Central Web Services

Tool servicesPlatforms

Central Web service candidatesexisting service interfaces

Pro

ject

Ref

eren

ces

• Social Media in Siemens are represented by a couple of corporate and divisional platforms.

• Platforms interact via service interfaces (e.g. news/posts / urgent requests) to enable cross selling and to reduce double work

• There are some web services that should be provided centrally (e.g. user profile management)

planned service interfaces

Gerhard Käfer * Siemens Corporate Dictionary

What is TechnoWeb?



Urgent Request

Partner Networks



Conclusion

Agenda



• Support navigation through TechnoWeb by visualizing similar tags (e.g. co-tags).

• Make relevant information (networks, news, urgent requests, people and microblogs, partner platforms as Wikisphere and Blogosphere) more easily accessible.

• A comfortable tagging suggestion engine should avoid miss-taggingand improve the convergence of tags (e.g. E20, E2.0…)

Common Enterprise Tagging Framework –connect with content which you did not expect (plan the unplanned)

Use Cases

Concept • Every user can assign multiple tags to people, networks, news entries, Urgent Requests, microblog entries.

• Forward typing based on already existing tags and co-tags is provided.

• Tag clouds can be parameterized (e.g. period, platforms) and different clouds are displayed in different context (start page, dashboard, profile, network page, tag page).

• Every user can decide to follow a tag (incl. related content of partner systems)

Consequences:

• Find content related to followed tags in your Activity Stream (Desktop/Outlook Client)

• Co-tags are displayed when moving the mouse over a tag (and usable for filtering)

• Filters regarding content type and content providing platform available.

Outlook • Semantic solution for automated tagging and suggestion

• Increase the number of applications which use the tagging framework

What is TechnoWeb?



Urgent Request

Partner Networks



Conclusion

Agenda

Conclusion

Be sensitive to the needs of the users. Out-of-the-box tools often provide features

which do not good enough match with the use-cases of the employees.

The network-centered approach of TechnoWeb helps to focus on the professional usage of TechnoWeb, supporting the business cases of the operative units and avoids a pure self-marketing of employees.

Page 27

Univ.-Doz. Dr. Michael Heiss Vice President for Knowledge, Innovation and Technology

Siemens AG ÖsterreichSiemens IT Solutions and ServicesGudrunstraße 11 1100 Vienna AustriaPhone +43-5-1707-46560 Fax +43-5-1707-56591

Univ.-Doz. Dr. Michael Heiss Vice President for Knowledge, Innovation and Technology

Siemens AG ÖsterreichSiemens IT Solutions and ServicesGudrunstraße 11 1100 Vienna AustriaPhone +43-5-1707-46560 Fax +43-5-1707-56591

Contact

Social Media:Since 1999: TechnoWeb (Siemens Intranet)since 2006: linkedin.com/in/michaelheiss: Social Network USsince 2006: xing.com/profile/Michael_Heiss2: Social Network Europesince 2006: flickr.com/photos/michaelheiss: Photo Sharing since 2008: twitter.com/heisss: Microblogging since 2008: slideshare.net/heisss: Powerpoint Slide Sharing since 2008: yasni.at: Link Collection about me

Social Media:Since 1999: TechnoWeb (Siemens Intranet)since 2006: linkedin.com/in/michaelheiss: Social Network USsince 2006: xing.com/profile/Michael_Heiss2: Social Network Europesince 2006: flickr.com/photos/michaelheiss: Photo Sharing since 2008: twitter.com/heisss: Microblogging since 2008: slideshare.net/heisss: Powerpoint Slide Sharing since 2008: yasni.at: Link Collection about me

Appendix

Page 29 Fabrizio De Pasquale, Gerhard Käfer SIS SDE KIT


Openess vs. Security

•TechnoWeb provides

• An “Open Front End” for knowledge networkers

• Interface to other open content tools (e.g. Blogs/Wikis)

• Aggregation of additional sources (e.g. DMS)

TechnoWeb

Network Description

Member List/Profile

ActivityStream

Blogs

Wikis

DMS

…

•Security is guaranteed by completely separated access controls between TechnoWeb and aggregated tools

SingleSign On TechnoWeb is no content

management tool

Page 30 Fabrizio De Pasquale, Gerhard Käfer SIS SDE KIT


TechnoWeb intelligent distribution ofurgent requests (and other content)

UrgentRequest

Matching Filter

tag assignment

categories

tag suggestion

tags

co-tags

semantic analysis

tagging framework

Requester Side Suggested ReplierSide

1) implemented but not available yet

strong matching

weak matching

Escalation levels

request forwardedrequest submitted

1

2

3category assignment

matching basedon categories

matching based onco-tags

matching based ontags

tags assigned by user

tags followed by user

(self tagging1)

tags of repliedrequest / news

tags of network membership

subscribedcategories

co-t

ag

anal

ysis

tags assigned by user

tags followed by user

(self tagging1)

tags of repliedrequest / news

tags of network membership


121 31

6 369

Example of facts and figures supporting the vision

398

248

250

228

206

CT

192

Industry

161 Health

Number of networks with common participation

• Computational Fluid Dynamics (E,H,I,CT,SIS)

• eCAR (E,H,I,CT,SIS)

• Factory Planning (E,H,I,CT)

• Innovation Strategy (E,I,H,CT,SIS)

• Nondestructive Evaluation (E,H,I,CT)

• Requirements Engineering (E,H,I,CT,SIS)

• Usability (E,H,I,CT,SIS)

277

SIS

Energy

Source: 672 networks from https://technoweb.siemens.com 12.4.2010

Examples:

112 145 160 134 121

One month after the official launch of TechnoWeb


Building bridges by knowledge networking – the potential is enormous!

Commuter Train Laboratory Diagnostics

Power Distribution

Metering and Control

Industrial AutomationSystems

ComputationalFluid

Dynamics

Secure SoftwareDevelopment

Linda Pollari

Linda Pollari

Fabrizio De Pasquale.

Page 33 Dr. Michael Heiss, Gerhard Käfer Siemens AG


Platform

Features

Portal Server Liferay In Gartner’s Magic Quadrant Liferay is named a “visionary for the completeness of

vision exhibited in its product strategy and development of its flagship product. One of the most full-bodied portals on the market, Liferay Portal is used in an impressive variety of use cases and serves Fortune 500 enterprises across all industries. References (Allianz, T-Mobile, CISCO, Lufthansa, Vodafone..)“

Compliant to relevant protocols and standards

Functions follows business use cases Easy to Use – no administrator required to initiate a new network Aggregation of other web resources to network, dashboard and profile pages Integration of different event sources into one activity stream Export of portlets to other web platforms within Siemens Knowledge network focused architecture with dynamic member administration,

news/request-blog, service page, partner networks, context based activity streams) Urgent request with very high success rate Platform spanning Tagging framework

No License Fees No costs for user Valid “Betriebs-

Vereinbarung”

TechnoWeb Characteristics

Operation• Start of pilot 10/2009,• Global Siemens launch 3/2010Status (3 month after launch): • Users 7100• Knowledge networks: 742• News entries: 5677

# networks with common members:

https://technoweb.siemens.comSiemens Intranet