SEO Copywriting

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  • SEO CopywritingA basic guide to writing search engine friendly website copy

    2008, SwellPath Interactive

    What is SEO?Search Engine Optimization (SEO)The practice of optimizing a website by improving internal and external elements to increase traffic the website receives from search engines.

    2008, SwellPath Interactive

    KeywordsSearch engines rely on the terms (keywords) queried by users to determine which results to put through their algorithms, order and return to the user.

    It is important to use keywords throughout your site copy where it makes sense. Overuse or keyword stuffing can have a negative affect on SEO.

    2008, SwellPath Interactive

    Keyword ResearchBrainstormThink what potential visitors would search for in an attempt to reach the information on your site.

    SEO? Search Marketing? SEO Services?

    2008, SwellPath Interactive

    Keyword ResearchKeyword ToolsUtilize free keyword tools to help estimate potential traffic.

    Google AdWords Traffic Estimator Keyword Discovery WordTracker Spacky

    2008, SwellPath Interactive

    Keyword ResearchCompetitive AnalysisReview competitor websites to determine what keywords they are targeting.

    Check competitors website Meta Keywords:

    2008, SwellPath Interactive

    Keyword ResearchKeyword SelectionChoose least competitive keywords and ones most likely to result in more traffic.Look at the organic and paid search engine results to determine competitiveness.Are many users buying this keyword?Are your competitors ranking organically?

    2008, SwellPath Interactive

    Keyword Targeting

    Target top-level pagesTargeted keywords should be aligned with top-level pages. For example, seo should target the Search Engine Optimization page while online marketing should target the Home page.

    2008, SwellPath Interactive

    Keyword Targeting

    Selective targetingTarget no more than 2 pages per keyword. Search engines only allow 2 listings for a domain.Avoid targeting a page with 2 competitive keywords. Instead target 2 unique pages one for each keyword to increase chances of ranking.

    2008, SwellPath Interactive

    Optimized Body Copy

    Use targeted keywords throughout the copyKeep the keywords up higher in the copy as search engines dont always crawl all the content

    2008, SwellPath Interactive

    Optimized Body Copy

    Use synonymsSynonyms helps copy show more relevancy to the search engines. For example a page about seo should include the keywords search engine optimization and search marketing.

    2008, SwellPath Interactive

    Optimized Body Copy

    Use emphasized textEmphasizised text, more specifically keywords, helps organic rankings. Italicize, bold and underline keywords where appropriate.

    2008, SwellPath Interactive

    Optimized Body Copy

    Keyword DensityEnsure site pages have at least 250 words of copy and aim for approximately 3-5% of targeted keywords in the text.

    2008, SwellPath Interactive

    Headers

    Text in headers is weighted more heavily than other text on the page.

    Use headers and incorporate targeted keywords Search Engine Optimization Services

    Use sub-headers where appropriate SwellPath Interactive provides SEO services customized to fit your business needs

    2008, SwellPath Interactive

    Internal Linking

    Creating internal links within the page and body copy is an essential part of SEO.

    Ensure the body copy link has the keyword in the link text Ex: Get more information about SEO ServicesDon't use "click here" for links, instead use the targeted keyword

  • For more information regarding SEO Copywriting visit www.swellpath.com

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