Copywriting and SEO Content Strategy

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    22-Jan-2018

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Copywriting & SEO ContentBy: Carolyn ChinchillaApril 2017Writing Samples & ResultsOutline Writing Samples Content Strategy SEO Content Results Awards & RecognitionWriting SamplesMedia: Hilton Suggests & TwitterHotel: Hilton North RaleighPlacement: http://hiltonsuggests.hilton.com/where-to-watch-college-basketball-in-raleigh/Results (Dec): 7,749,400 impressions/monthhttp://hiltonsuggests.hilton.com/where-to-watch-college-basketball-in-raleigh/Images show a mix of business and leisure amenitiesCustomized special offerMetadata and keyword optimizationUpsell messaging (meeting space and things to do over the weekend)Optimized landing page for business travelerWriting SamplesContent StrategySummary: Added content to websites based on SEO keywords strategy and market insights.Landing pages created for: Weddings Business Travel Points of Interest Sporting Venues Malls Universities Hospitals Local Offers/PartnershipsKeywords:Raleigh Business HotelHotel Near Greensboro ColiseumRaleigh Corporate Travel HotelKeyword Strategy:business travel hotel in raleighImproved Ranking:Ranked 3 hotels in top 5 organic positions.Increased Quarterly Organic Revenue: Bleisure Cluster +19%vs. Raleigh Market +10%.123SEO ContentBleisure Cluster Hotels Raleigh Market w/out Bleisure HotelsResult: Bleisure cluster hotels outperformed Raleigh Market benchmark in revenue YOY.ResultsResultsAwards & RecognitionCircle of Excellence in eCommerceNomineeAbove & BeyondTeam MemberNomineeQ1 Top Tweeter for Hilton SuggestsWinner2016 Travel BloggerHilton SuggestsWinnereCatch for Living the Hilton Values2X WinnerAwards & RecognitionAwards & RecognitionAwards & RecognitionCarolyn is the most knowledgeable eCommerceManager I had.- Victoria DresnerHilton Revenue ManagerCarolyn has done well in working with cross-functional teams such as the social media team for managing Twitter, and within tasks force like the rooms optimization project. Carolyn presents creative solutions within the MVT team and has great ideas. - Sharina HarrisHilton eCommerce Senior ManagerThank you!For questions and more information, please contact me at ccchinchilla621@gmail.com.