Copywriting and SEO Content Strategy

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    22-Jan-2018

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  • Copywriting & SEO Content

    By: Carolyn Chinchilla

    April 2017

    Writing Samples & Results

  • Outline

    Writing Samples

    Content Strategy

    SEO Content

    Results

    Awards & Recognition

  • Writing Samples

    Media: Hilton Suggests & Twitter

    Hotel: Hilton North Raleigh

    Placement:

    http://hiltonsuggests.hilton.com/wh

    ere-to-watch-college-basketball-in-

    raleigh/

    Results (Dec):

    7,749,400 impressions/month

    http://hiltonsuggests.hilton.com/where-to-watch-college-basketball-in-raleigh/

  • Images show a mix of business and leisure

    amenities

    Customized special offer

    Metadata and keyword optimization

    Upsell messaging (meeting space and things to do over

    the weekend)

    Optimized landing page for business traveler

    Writing Samples

  • Content Strategy

    Summary: Added content to websites

    based on SEO keywords strategy and

    market insights.

    Landing pages created for:

    Weddings

    Business Travel

    Points of Interest

    Sporting Venues

    Malls

    Universities

    Hospitals

    Local Offers/Partnerships

    Keywords:

    Raleigh Business Hotel

    Hotel Near Greensboro Coliseum

    Raleigh Corporate Travel Hotel

  • Keyword Strategy:business travel hotel in raleigh

    Improved Ranking:Ranked 3 hotels in top 5 organic positions.

    Increased Quarterly Organic Revenue: Bleisure Cluster +19%

    vs. Raleigh Market +10%.

    1

    2

    3

    SEO Content

  • Bleisure Cluster Hotels Raleigh Market w/out Bleisure Hotels

    Result: Bleisure cluster hotels outperformed Raleigh Market benchmark in revenue YOY.

    Results

  • Results

  • Awards & Recognition

    Circle of Excellence in

    eCommerce

    Nominee

    Above & Beyond

    Team Member

    Nominee

    Q1 Top Tweeter for

    Hilton Suggests

    Winner

    2016 Travel Blogger

    Hilton Suggests

    Winner

    eCatch for Living the

    Hilton Values

    2X Winner

  • Awards & Recognition

  • Awards & Recognition

  • Awards & Recognition

    Carolyn is the most knowledgeable eCommerceManager I had.

    - Victoria DresnerHilton Revenue Manager

    Carolyn has done well in working with cross-functional teams such as the social media team for managing Twitter, and within tasks force like the rooms optimization project. Carolyn presents creative solutions within the MVT team and has great ideas.

    - Sharina HarrisHilton eCommerce Senior Manager

  • Thank you!For questions and more information, please contact me at ccchinchilla621@gmail.com.