Copywriting and SEO Content Strategy

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    22-Jan-2018

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<ul><li><p>Copywriting &amp; SEO Content</p><p>By: Carolyn Chinchilla</p><p>April 2017</p><p>Writing Samples &amp; Results</p></li><li><p>Outline</p><p> Writing Samples</p><p> Content Strategy</p><p> SEO Content</p><p> Results</p><p> Awards &amp; Recognition</p></li><li><p>Writing Samples</p><p>Media: Hilton Suggests &amp; Twitter</p><p>Hotel: Hilton North Raleigh</p><p>Placement: </p><p>http://hiltonsuggests.hilton.com/wh</p><p>ere-to-watch-college-basketball-in-</p><p>raleigh/</p><p>Results (Dec): </p><p>7,749,400 impressions/month</p><p>http://hiltonsuggests.hilton.com/where-to-watch-college-basketball-in-raleigh/</p></li><li><p>Images show a mix of business and leisure </p><p>amenities</p><p>Customized special offer</p><p>Metadata and keyword optimization</p><p>Upsell messaging (meeting space and things to do over </p><p>the weekend)</p><p>Optimized landing page for business traveler</p><p>Writing Samples</p></li><li><p>Content Strategy</p><p>Summary: Added content to websites </p><p>based on SEO keywords strategy and </p><p>market insights.</p><p>Landing pages created for:</p><p> Weddings</p><p> Business Travel</p><p> Points of Interest</p><p> Sporting Venues</p><p> Malls</p><p> Universities</p><p> Hospitals</p><p> Local Offers/Partnerships</p><p>Keywords:</p><p>Raleigh Business Hotel</p><p>Hotel Near Greensboro Coliseum</p><p>Raleigh Corporate Travel Hotel</p></li><li><p>Keyword Strategy:business travel hotel in raleigh</p><p>Improved Ranking:Ranked 3 hotels in top 5 organic positions.</p><p>Increased Quarterly Organic Revenue: Bleisure Cluster +19%</p><p>vs. Raleigh Market +10%.</p><p>1</p><p>2</p><p>3</p><p>SEO Content</p></li><li><p>Bleisure Cluster Hotels Raleigh Market w/out Bleisure Hotels</p><p>Result: Bleisure cluster hotels outperformed Raleigh Market benchmark in revenue YOY.</p><p>Results</p></li><li><p>Results</p></li><li><p>Awards &amp; Recognition</p><p>Circle of Excellence in </p><p>eCommerce</p><p>Nominee</p><p>Above &amp; Beyond</p><p>Team Member</p><p>Nominee</p><p>Q1 Top Tweeter for </p><p>Hilton Suggests</p><p>Winner</p><p>2016 Travel Blogger</p><p>Hilton Suggests</p><p>Winner</p><p>eCatch for Living the </p><p>Hilton Values</p><p>2X Winner</p></li><li><p>Awards &amp; Recognition</p></li><li><p>Awards &amp; Recognition</p></li><li><p>Awards &amp; Recognition</p><p>Carolyn is the most knowledgeable eCommerceManager I had.</p><p>- Victoria DresnerHilton Revenue Manager</p><p>Carolyn has done well in working with cross-functional teams such as the social media team for managing Twitter, and within tasks force like the rooms optimization project. Carolyn presents creative solutions within the MVT team and has great ideas. </p><p>- Sharina HarrisHilton eCommerce Senior Manager</p></li><li><p>Thank you!For questions and more information, please contact me at ccchinchilla621@gmail.com.</p></li></ul>