Copywriting & SEO Content

By: Carolyn Chinchilla

April 2017

Writing Samples & Results

Outline

• Writing Samples

• Content Strategy

• SEO Content

• Results

• Awards & Recognition

Writing Samples

Media: Hilton Suggests & Twitter

Hotel: Hilton North Raleigh

Placement:

http://hiltonsuggests.hilton.com/wh

ere-to-watch-college-basketball-in-

raleigh/

Results (Dec):

7,749,400 impressions/month

Images show a mix of business and leisure

amenities

Customized special offer

Metadata and keyword optimization

Upsell messaging (meeting space and things to do over

the weekend)

Optimized landing page for business traveler

Writing Samples

Content Strategy

Summary: Added content to websites

based on SEO keywords strategy and

market insights.

Landing pages created for:

• Weddings

• Business Travel

• Points of Interest

• Sporting Venues

• Malls

• Universities

• Hospitals

• Local Offers/Partnerships

Keywords:

Raleigh Business Hotel

Hotel Near Greensboro Coliseum

Raleigh Corporate Travel Hotel

Keyword Strategy:business travel hotel in raleigh

Improved Ranking:Ranked 3 hotels in top 5 organic positions.

Increased Quarterly Organic Revenue: Bleisure Cluster +19%

vs. Raleigh Market +10%.

1

2

3

SEO Content

Bleisure Cluster Hotels Raleigh Market – w/out Bleisure Hotels

Result: Bleisure cluster hotels outperformed Raleigh Market benchmark in revenue YOY.

Results

Results

Awards & Recognition

Circle of Excellence in

eCommerce

Nominee

Above & Beyond

Team Member

Nominee

Q1 Top Tweeter for

Hilton Suggests

Winner

2016 Travel Blogger

Hilton Suggests

Winner

eCatch for Living the

Hilton Values

2X Winner

Awards & Recognition

Awards & Recognition

Awards & Recognition

“Carolyn is the most knowledgeable eCommerceManager I had.”

- Victoria DresnerHilton Revenue Manager

“Carolyn has done well in working with cross-functional teams such as the social media team for managing Twitter, and within tasks force like the rooms optimization project. Carolyn presents creative solutions within the MVT team and has great ideas.

- Sharina HarrisHilton eCommerce Senior Manager

Thank you!For questions and more information, please contact me at ccchinchilla621@gmail.com.