SEO copywriting for WordPress - WordCamp Kathmandu 2016

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SEO Copywriting for WordPress

Sunita Rai1

SEO Copywriter, WordPress lover and Learner

Appeared on: WPAll.club, ThemeGrill, AccessPress Themes & multiple sites

Technology is best when it brings people together.

2-Matt Mullenweg

it!3

Queries Google Processes 42 Trillion or morePer second63,000 or more5.5 Billion or morePer dayPer yearSource: Danny Sullivan, Search Engine Land (2016)

5Googles Mission

To organize the worlds information & make it universally accessible and useful.

#1 Focus on the user

6Why Search Results Matter?

Click Through Rates...7

Position12345678910Desktop29.8116.059.976.744.853.572.72.11.681.33Mobile23.8616.7510.727.45.153.672.661.951.461.11

Source: https://www.advancedwebranking.com/cloud/ctrstudy/First 5 results: 67.42% of all clicks (D.)

First 10 results: 78.8%of all clicks (D.)

Hmm.. Okay. Whats next?8

SEOImproving your websites position on free/ organic search results.

Better position More traffic More conversions More revenue

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CopywritingAn art of writing copy.

Copywriting remains at the centre...11Content marketingSEOSocial media marketingCopy

SEO Copywriting1. Search Engine Friendly

Keywords

Headings

Images and graphics

Title & meta tags

2. Useful to the users

Answers to their questions

Tells them how to do something

Persuades them to take an action (compelling)12

How copy helps you rank...13Quality ContentLinkingSocial sharing & bookmarking Increases trust, authority and relevance Better ranking

Alright... How to do it?14

15Steps that I follow...

You may disagree.

......................................................................

1. Understanding the product

What makes your product unique

Features & benefits

Knowing who you are selling to

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Free themeBusiness ownersSimple, easy to useIn-built slidersGallery pluginPage builder support

2. Keyword research 17Google Search

Google Keyword Planner

Adwords.google.com/tools

KeywordsFocus keyword(woocommerce wordpress themes)

Long tail keywords(free responsive woocommerce wordpress themes )

LSI keywords(woocommerce wordpress templates, wordpress ecommerce themes, woocommerce themes for wordpress, wp woocommerce themes)

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3. Competitor Analysis19Google

Mozbar

BuzzSumo

Ahrefs

BuzzSumo20

Ahrefs21

224. Better headlinesCoSchedule Headline Analyzer

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5.Outline your copyIntroductionFeatures, benefitsAdvantages, disadvantagesWrapping up

6. Write...24

First sentence and first paragraph

Simple words, short and sweet sentences

Short & clear paragraphs with one idea

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# Grammar proof writing

7. Design26 Short & clear paragraphs

Design - white space, images and graphics, CTA

8. Content analysis & SEO check

Yoast SEO(Focus keyword, SEO title, permalink, meta desc.)

Readability(use simple words, create short and simple sentences, avoid passive voice, use transition words)27

289.Reach out to the rightful audience..

Credits29Special thanks to all for awesome resources:

http://searchengineland.com/http://mashable.com/https://moz.com/blog/https://www.quicksprout.com/https://www.searchenginejournal.com/https://yoast.com/http://neilpatel.com/http://backlinko.com/http://seonerdy.com/https://accesspressthemes.com/http://themegrill.comhttp://wpall.club/

30Thanks!Lets connect:

Twitter: @sunita_rai3Google Plus: +sunitarai3

Any questions?