This is your presentation title
SEO Copywriting for WordPress
SEO Copywriter, WordPress lover and Learner
Appeared on: WPAll.club, ThemeGrill, AccessPress Themes & multiple sites
Technology is best when it brings people together.
Queries Google Processes 42 Trillion or morePer second63,000 or more5.5 Billion or morePer dayPer yearSource: Danny Sullivan, Search Engine Land (2016)
To organize the worlds information & make it universally accessible and useful.
#1 Focus on the user
6Why Search Results Matter?
Click Through Rates...7
Source: https://www.advancedwebranking.com/cloud/ctrstudy/First 5 results: 67.42% of all clicks (D.)
First 10 results: 78.8%of all clicks (D.)
Hmm.. Okay. Whats next?8
SEOImproving your websites position on free/ organic search results.
Better position More traffic More conversions More revenue
CopywritingAn art of writing copy.
Copywriting remains at the centre...11Content marketingSEOSocial media marketingCopy
SEO Copywriting1. Search Engine Friendly
Images and graphics
Title & meta tags
2. Useful to the users
Answers to their questions
Tells them how to do something
Persuades them to take an action (compelling)12
How copy helps you rank...13Quality ContentLinkingSocial sharing & bookmarking Increases trust, authority and relevance Better ranking
Alright... How to do it?14
15Steps that I follow...
You may disagree.
1. Understanding the product
What makes your product unique
Features & benefits
Knowing who you are selling to
Free themeBusiness ownersSimple, easy to useIn-built slidersGallery pluginPage builder support
2. Keyword research 17Google Search
Google Keyword Planner
KeywordsFocus keyword(woocommerce wordpress themes)
Long tail keywords(free responsive woocommerce wordpress themes )
LSI keywords(woocommerce wordpress templates, wordpress ecommerce themes, woocommerce themes for wordpress, wp woocommerce themes)
3. Competitor Analysis19Google
224. Better headlinesCoSchedule Headline Analyzer
5.Outline your copyIntroductionFeatures, benefitsAdvantages, disadvantagesWrapping up
First sentence and first paragraph
Simple words, short and sweet sentences
Short & clear paragraphs with one idea
# Grammar proof writing
7. Design26 Short & clear paragraphs
Design - white space, images and graphics, CTA
8. Content analysis & SEO check
Yoast SEO(Focus keyword, SEO title, permalink, meta desc.)
Readability(use simple words, create short and simple sentences, avoid passive voice, use transition words)27
289.Reach out to the rightful audience..
Credits29Special thanks to all for awesome resources:
Twitter: @sunita_rai3Google Plus: +sunitarai3