Social Responsibility

in Danone

The Danone MissionTo bring HEALTH throught

food to the largestnumber people throughout the world

“the frontiers of the company do not stop at the factory gates…” A. Riboud (1972)

Danone growth model is based on the “Dual Economic & Social commitment” since 1972

SUSTAINABLE VALUE CREATION

50 Dairy

19 Waters

24 Baby

7 Medical

61 social (underprivileged people)

7 environmental

5 medical

93 programs already in place, 93 programs already in place, 24 in project phase24 in project phase

17 Baby/Medical

44 nutrition

Social programs in Danone

Social program assessment in Danone

AnswerAnswerAnswerAnswer

Cause relevance, Indirect business linkImpact on the reputation

Cause relevance, Indirect business linkImpact on the reputation

Cause relevance, awareness and involvement

Cause relevance, awareness and involvement

Partnerships, beneficiaries, project measurability

Partnerships, beneficiaries, project measurability

7

Corporate Social Responsibility

DANONE ROMANIA

Danone Nations Cup Kids cancer program “ Smile for the

future “

Reaching West

Hagi Danone Cup

The biggest football competition for kids in Romania

Reaching West

Win-win partnerships with local farmers for best quality of raw milk

Kids cancer program

Smile for the future

To contribute to the improvement

of survival rate and quality of life for

children with cancer in Romania

Objective

In 2005 Danone organized a pitch with different NGOs to select the best social program according company values of local involvement in local community needs.Result:Children cancer - proved to be one of the most important social causes to the respondents (as the 2nd cause of death for young people).

In 2005 Danone organized a pitch with different NGOs to select the best social program according company values of local involvement in local community needs.Result:Children cancer - proved to be one of the most important social causes to the respondents (as the 2nd cause of death for young people).

Background

• Children cancer has relatively low incidence (500 new cases / year)

• Survival rate is 50% vs. 85% in developed countriesReason: low diagnose in curable stages

• Lack of relevant information and many misconceptions among the general public and mass media

• Children cancer has relatively low incidence (500 new cases / year)

• Survival rate is 50% vs. 85% in developed countriesReason: low diagnose in curable stages

• Lack of relevant information and many misconceptions among the general public and mass media

Children cancer situation in RomaniaChildren cancer situation in Romania

Partnerships: • The Romanian Society of Paediatric Oncology• Little People Association

Achievements: ► Doctors training: approx. 1800 doctors – Early detected cases

► National register implementation (database with all the cases)

► National patient support program in partnership with Little People Asociation (BUC, TM, IS, Cluj) - number of beneficiaries: 1200 beneficiaries and 6000 contacts

Program objective: to be handled to the Ministry of Health, in order design, on its structure, the health policy for children cancer

Results up to date

Follow Smile for the Future on danone.ro and FacebookFollow Smile for the Future on danone.ro and Facebook

If you want to know more If you want to know more